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Growth Hack Your Way to Startup Traction by @rocketshp

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Growth Hack Your Way to Startup Traction by @rocketshp

Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.

Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.

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Growth Hack Your Way to Startup Traction by @rocketshp

  1. 1. GROWTH HACK YOUR WAY TO STARTUP TRACTION
  2. 2. JEFF GOLDENBERG Head of Growth @Borrowell. - Mentor / Speaker / Facilitator of Google Startup NEXT Toronto. - Co-author of “The Growth Hacker’s Guide to the Galaxy.” MARK HAYES Founder @rocketshp. - Digital Marketing Geek. Coffee & Craft Beer Connoisseur. - Co-author of “The Growth Hacker’s Guide to the Galaxy.” WHAT DO WE KNOW ABOUT TRACTION?
  3. 3. TRACTION, YES! BUT WHAT IS IT EXACTLY? NO YES 10,000 Facebook Fans 10,000 App Downloads 10,000 Emails Collected 120% ROI on Facebook Ads 40% Weekly Active Users First 1,000 Paying Customers 10,000 Emails Collected 10,000 Emails Collected
  4. 4. HOW DO YOU KNOW WHEN YOU’VE SEEN TRACTION?
  5. 5. OUR BOOK CAN HELP GET YOU TO TRACTION • 100 Growth Hack Recipes • 9 Case Studies on some of the fastest growing companies like Shopify, Zenefits and Frank & Oak • Recommended tools and software for non-technical marketers ORDER IT NOW!
  6. 6. THE GREAT PYRAMID OF GROWTH GROWTH TRANSITION TO GROWTH PRODUCT-MARKET FIT
  7. 7. THE GREAT PYRAMID OF GROWTH GROWTH TRANSITION TO GROWTH PRODUCT-MARKET FIT THIS IS YOUR FOUNDATION
  8. 8. THE $4000 LAUNCH PLAN
  9. 9. BLAST OFF!
  10. 10. ? + PROVIDEVALUETO YOUR PERSONAS #1 $60
  11. 11. EVACUATE THE BUILDING & INTERVIEW 100+ CUSTOMERS #2 $90 TOOLS:
  12. 12. THE BRAINS OF EXPERTS #3 $240 TOOLS: CHEAPLY PICK
  13. 13. # $240 KNOW YOUR NUMBERS (DOWN TO THE DOLLAR)4 2 3 9 5 8 1 76 CAC= 1/3 LTV
  14. 14. TRACK IT OBSESSIVELY! FOUND YOUR KEY METRIC?#5 $264 TOOLS:
  15. 15. (BRAND) NAME.IT’S ALL IN THE#6 I’LL CALL YOU: $524 TOOLS: MONEY MACHINE
  16. 16. OUT THERE! GET YOUR MVP#7 $573 TOOLS:
  17. 17. THEN A/B TEST PRIORITIZE THE A/B/C TASKS#8 TOOLS: $573
  18. 18. Start with the 20% That Will Bring : 80% of the Results.
  19. 19. WITH YOUR USERS NEVER STOP CONVERSING $652 TOOLS: #9
  20. 20. #10 $652 FREE TOOL: ADD AN EMAIL LEAD MAGNET
  21. 21. IN THE LIST THE MONEY IS STILL#11 $652 FREE TOOL:
  22. 22. WITH HEAT MAPS HEAT UP THE CONVERSATION#12 $652 FREE TOOL:
  23. 23. KNOW YOUR MARKET KNOW YOUR KEYWORDS#13 $751
  24. 24. BLOGGING - THE FOUNDATION OF YOUR CONTENT STRATEGY #14 $801
  25. 25. SPRUCE UP YOUR LOOK.. WITH A BRANDBOOK $951
  26. 26. $1450 WHEN PEOPLE WATCHING MAKES FOR PROFIT
  27. 27. CAPTURE EVERYTHING WITH FORMS AND THEN SCORE LEADS $1485
  28. 28. MICRO-TEST YOUR MVP WITH ADWORDS $1985
  29. 29. WARM UP YOUR EMAIL LIST WITH FACEBOOKPRE-TARGETING $2485
  30. 30. BULLSEYE METHODOLOGY: #1ROUND $3235 • Viral Marketing • Public Relation • Unconventional • Search Engine Marketing (SEM) • Social and Display Ads • Offline Ads • Search Engine Optimisation (SED) • Content Marketing • Email Marketing • Engineering as Marketing • Target Market Blogs • Business Development (BD) • Sales • Affiliate Programs • Existing Platforms • Trade Shows • Offline Events • Speaking Engagements • Community Building
  31. 31. BULLSEYE METHODOLOGY: #2ROUND $4000 • Viral Marketing • Public Relation • Unconventional • Search Engine Marketing (SEM) • Social and Display Ads • Offline Ads • Search Engine Optimisation (SED) • Content Marketing • Email Marketing • Engineering as Marketing • Target Market Blogs • Business Development (BD) • Sales • Affiliate Programs • Existing Platforms • Trade Shows • Offline Events • Speaking Engagements • Community Building
  32. 32. • Minimize Cash Burn • Test Early and Frequently • Maintain Ongoing Customer Communication • Use Cheap and Accessible Technology • Systematize Your Learning THE RIGHT WAY TO LAUNCH A STARTUP:
  33. 33. CASE STUDY: FRANK & OAK • Pivoted Off Of First Business, Modasuite • Pre-launch Got Them 12,000 Signups • ‘Viral Loop’ Got Them Tons Of Referrals • “Premium Threads For Under $50”
  34. 34. THE INFINITE LIST OF EXCUSES TO NOT LAUNCH YOUR STARTUP LIKE A GROWTH HACKER
  35. 35. THE INFINITE LIST OF EXCUSES TO NOT LAUNCH YOUR STARTUP LIKE A GROWTH HACKER THERE IS NO EXCUSE!
  36. 36. z IT’S NEVER BEEN EASIER! LAUNCH YOUR STARTUP NOW OR REGRET IT LATER
  37. 37. @rocketshp @jeff_goldenberg WANT MORE MARKETING TIPS? http://rocketshp.com
  38. 38. OUR BOOK CAN HELP GET YOU TO TRACTION • 100 Growth Hack Recipes • 9 Case Studies on some of the fastest growing companies like Shopify, Zenefits and Frank & Oak • Recommended tools and software for non-technical marketers ORDER IT NOW!
  39. 39. DOWNLOAD FOR FREE CLICK THE ROCKET
  40. 40. READ OUR PAST SLIDESHARE FOR MORE GROWTH HACKS ONE OF THE BEST SLIDESHARES OF 2015

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