Arokia IT's Digital Marketing Portfolio

(A R O K I A I T P V T L I M I T E D)

DIGITAL MARKETING PORTFOLIO

INFRASTRUCTURE AND RESOURCES
Other resources of Arokia IT include a professionally configured office environment.
multimedia compatible computer hardware & server support, with the latest in software,
helps to ensure that the highest quality sites are designed.

Website: http://www.arokiait.com Email: info@arokiait.com

DIGITAL MARKETING
 Digital Marketing is the promotion of brands using all forms of
digital advertising channels to reach consumers
 This now includes Television, Radio, Internet, Mobile, Social
Media Marketing and any other form of Digital Media

ADVANTAGES
 Usage of various media to reach people
 Segmentation of target audience is easy
 Reach to a large number of people
 Achieve results quickly
 Achieve a long shelf life


Digital Marketing

Mobile Radio Internet Television


INTERNET MARKETING
 Internet marketing ties together the creative and technical
aspects of the Internet
 This includes design, development, advertising, and sales

ADVANTAGES
 Inexpensive way of reaching audience
 Reach to a wide audience
 Convenience to users
 Achieve results quickly
 Ability to collect payment online


Internet Marketing

Search Engine Affiliate
Viral Marketing
Marketing (SEM) Marketing


SEARCH ENGINE MARKETING
• Search Engine Marketing (SEM), is a form of Internet
marketing
• Seeks to promote websites by increasing their visibility
in search engine result pages by using SEO and SMO

ADVANTAGES
Higher return on investment
Low investment compared to other techniques
Site stays long term in the rankings
Increase in traffic of visitors
Achieve a high international profile


Search Engine
Marketing (SEM)

Social Media Search Engine
Optimization(SMO) Optimization (SEO)


VIRAL MARKETING
 Viral marketing aims to persuade initial targets to pass the
promotion on to others
 Initial targets pass on the promotion through E mail, Chain
Letters, Funny Video Clips, Chat Rooms, Forums & Social Sites

ADVANTAGES
 Cost Free Method for Promoting a Business
 Resources are Easily Available
 Marketing through friends and relatives
 Generates Revenue from Advertisement
 Follows a chain reaction


Viral Marketing

Text
Video Clips Advergames Images E-Books
Messages


AFFILIATE MARKETING
 Affiliate Marketing is a focused on achieving greater market
penetration through websites
 Targeted at a specific groups of internet users

ADVANTAGES
 Uses a “Pay for Performance" Model
 No Need For Payment Until Result Is Achieved
 Only Initial Setup Cost Has To Be Paid
 Wider environment for promotion
 Assured increase in sales


Affiliate Marketing

Weblogs
E-Mail Link Building
Organic SEO and Website
Marketing Between
Syndication
Websites
Feeds


WHAT DIGITAL MARKETING CAN DO FOR YOU?
Advertising on Search Engines can help an advertiser meet
many objectives
Determining, measuring, and tracking metrics helps ensure
success
Objective Example Success Metrics
 Generate awareness  Targeted impressions
 Building your brand  Qualified visits your website
 Generate leads  Request for proposals
 Identify prospects  Coupon downloads
 Newsletter registration
 Customer acquisition  Sales conversions = $$$
 Sales  Lower cost per lead/sale

ONLINE ADVERTISING STATS & TRENDS
Largest Share of Online Ads
18000

16000

14000
Search
E 12000
Display ads
x 10000 Classifieds
p
8000 Rich media/video
e
Lead generation
n 6000
E-Mail
s 4000
Sponsorship
e 2000

0
2008 2009 2010 2011

* Figures in mn USD
Year


US Search Engine Marketing Spending
Paid Search Advertising Search engine optimization
25000 (SEO)
4500
20000
E E 4000
3500
x 15000 x 3000
p Paid Search p 2500
Search engine
Advertising
e 10000
e 2000 optimization
1500 (SEO)
n 5000
n 1000
s s 500

e 0 e 0
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

Year Year

* Figures in mn USD


US Digital Ad Spending: Online, Mobile, Social Media
50

40

E
x 30

p
Online ad spending
e 20

n 13.9 14.4
12.5
% change

s 10 10.5 10.4 9.9

e
0
2009 -3.4 2010 2011 2012 2013 2014 2015

-10

* Figures in mn USD Year


BENEFITS OF DIGITAL MARKETING: HIGH ROI

Pop-ups, pop-unders

W mails to third party(rented) lists

Banner ads

Contextual ads

Rich media ads

Contextual targeting
ROI
Affiliate marketing

Behavioral targeting

Search engine optimization

E mails to house list

Pay-per -click search ads

0% 10% 20% 30% 40% 50% 60%


TOP REASONS FOR CHOOSING DIGITAL MARKETING

Get In Touch
Access to 80% of Internet users worldwide
Cost
Low costs with high ROI
Timing
Ads are seen by users looking to purchase
Get to your audience at the right time, with the right
message
Suppleness
Start advertising quickly
Unlimited changes, whenever you want
You can target ads to the specific location & language of your
customers


BUSINESS/ SERVICE UNITS
SPECIALIZATION + TEAM SUPPORT

Paid Ad Search Engine Misc. (Mobile
Campaigns and Optimization and Marketing, SMS, E
Media Space Social Media mail
Procurement Optimization Marketing, etc.)

Digital Online PR
CORE activities, Reputation Mobile Marketing, SMS
Engagement, Media Marketing Network, etc.
STRENGTH Management &Traffic
and Analytics
Generation
Digital Consulting & Research
Social Media Promotions, Youtube WAP Website
Creative Strategy, tracking
Marketing, Website Audits and Development, Banner Ads on
SERVICES conversions, brand
optimization, content Smart Phones, SMS and email
building, instant ROI
management, concept creation,etc. marketing servers
Generator.
Zeiss, Q & Q, Global Zeiss, Q & Q, Global Zeiss, Q & Q, Global
Knowledge, Life Knowledge, Life Knowledge, Life
KEY CLIENTS Clinic, NDR, TATA Advanced Clinic, NDR, TATA Advanced Clinic, NDR, TATA
Materisl, Unity Materisl, Unity Advanced Materisl, Unity
Hospitals, Rare Earth Hospitals, Rare Earth Hospitals, Rare Earth
Developers, Logix Developers, Logix Developers, Logix
TEAM Consultation + Campaign Consultation + SEO & SMO Consultation, Creative
Managers and their team Manager Managers and Support
SUPPORT
teams from In Mobi


OUR PROPOSED SERVICES

PAID ADVERTISING
ON DIFFERENT
NETWORKS
E-mailers &
Google Search and
Display SMO: Social Media SMS
Optimization Marketing
Yahoo Mail and
Messenger Targeting
Facebook Paid
Marketing


Search
Google
Network


GOOGLE SPONSORED LINKS: PAY PER CLICK MODEL

Preferred Sample Keywords

Table Reservation
Table Reservation Online
Home Delivery Restaurants
Restaurants In Bangalore
Restaurants In Chennai
Restaurants In Delhi
Restaurants In Mumbai
Restaurants In Gurgaon
Online Restaurant Ordering
Restaurant Menu Online


WHAT EXTRA DO YOU GET OUT OF IT ?

Focus Areas
• Landing Pages 1. Good Rank and Quality
• Relevant Keyword Analysis Score on keywords.
• Competitor Analysis 2. Lowering down the CPC
• AB Testing 3. Generate more Leads out of
• Ongoing Campaign Optimization clicks.
• Campaign Manager 4. Increase your ROI
• Email Welcome Program
• Thank you Email
• Viral Marketing (Reference to Friend)


BANNER ADS/ GOOGLE CONTENT NETWORK


WHY CONTENT NETWORK: REACH YOUR CUSTOMERS
WITH THE WORLD'S LARGEST ADVERTISING NETWORK
• Reach: The Google content network reaches
80% of global INTERNET users making it the
world's #1 ad network. Thousands of
advertisers use Google to reach users on
hundreds of thousands of web sites across all
industries, from large, well-known sites to niche
sites and audiences.

• Quality Leads: High traffic increases the
probability to capture and generate new
customers from your advertising efforts. We
use Google's renowned targeting technology to
match your ads with the web users most likely
to become real customers. This helps you gain
more qualified leads at a lower cost, boosting
your sales and ROI.
• Branding : Most search networks only allows
text ads, which makes content network more
valuable for online branding campaigns. You can
run text ads, image ads, and video ads on
content network pages.


BANNER PLACEMENTS

` `

`

`

`

`


TARGETING : Demographic Targeting
Location Targeting


FEW SAMPLE TARGET WEBSITES

Technology and Newspaper TRAVEL WEBSITES
Social networking
Mobile orkut.com hindustantimes.com holidayiq.com
zedge.net outlookindia.com tripatlas.com
tagged.com
univercell.in dnaindia.com mapsofindia.com
hi5.com
fonearena.com thehindu.com bcmtouring.com
facebook.com
mobile9.com indianexpress.com travelindia-guide.com
way2sms.com
gsmarena.com samachar.com liveindia.com
linkedin deccanherald.com
techarena.in flightstats.com
Epaper.timesofindia.com
airliners.net

Lifestyle and Entertainment Gaming and music
B2c & Retail websites Job Portals
mp3raid.com
monsterindia.com
suleka.com santabanta.com smashits.com
jobs2fresher.com
ebay.in imdb.com ragaa.com
freshersworld.com
olx.in mysticboard.com zapak.com
naukri.com
infibeam.com tarot.com gametop.com
timesjobs.com
indobase.com mtvindia.com myplaycity.com
nextag.com papuyaar.com mp3pk.com
tolmol.com bollywoodmantra.com orangeshark.com
shopmania.in indiArokiaitz.com bollyfm.net
indicine.com funpcgame.com


EXAMPLE – BANNER ADS ON ORKUT NETWORK


YOUTUBE SAMPLE BANNER ADS


YAHOOMAIL BANNER AD PLACMENTS

IMAGE/BANNER ADS PLACED ON YAHOO MAIL AND YAHOO
MESSENGER CAN FILTERED ACCORDING TO:

•GEORAPHIC LOCATION
•GENDER
•INCOME GROUP
•EMAIL ACCOUNT HOLDER'S INTEREST
•AGE GROUP


FACEBOOK


EXAMPLE – BANNER ADS ON FACEBOOK NETWORK


SMO ACTIVITIES

Competitive Analysis
Blog Creation
Blog Optimization
Profile / Community Creation on Social Networking Websites
Adding Fans to the Communities
Bookmarking / Tagging
Discussion Board and Forums
Public Relations (Social Media Release and Press Release)
Submission of Images to Photo Sharing Sites
Image Optimization (Tagging / Linking)
Submission of Videos to Video Sharing Sites
Video Optimization (Tagging / Linking)
Widgets
Micro Blogging
Brand Monitoring
Presentation Sharing
Monthly Reports
Website Internal Link Popularity


BIG FIVE FOR PROMOTING ON SOCIAL NETWORKS

1. Branding in Domestic Market: In comparison with the global markets, India is still
growing in terms of need and understanding Ecommerce. Social Media makes that
communication simplified and creative in front of the right target audience. He can be
a college student or a corporate sales head, both can be clients for BookUrTable.

2. Engage with potential customers: An interesting FaceBook community can always be a
much efficient tool of engaging potential clients rather than just relying on paid aids or
banners.
3. Better communication about offers & services: Daily deals, limited edition offers on
Watches and collections can be highlighted and availed by the customers at a better
pace.

4. Reach: Millions already on FaceBook, Numerous corporate clients on Linkedin, daily
tweets in masses, all indicate the level global and domestic reach social media
marketing has.

5. Business Development: With combination of reach, awareness, brand
communication, ecommerce and client engagement an enterprise in bound to grow in
business opportunities and generate revenues.


PROPOSED PAGE AND FACEBOOK ACTIVITIES

•Designing of the Community for BookUrTable Watches
•Making it User Friendly
•Improved Navigation
•Better Client Engagement
•Increase Likers and Fan Followers


SOCIAL MEDIA
WHAT WE PROPOSE

Mashups and Applications on Facebook
(one in each quarter)

Move from engagement to action. Get
people to do things on the fan page
and/or the other BookUrTable profile.

Be more conversational and friendly.
Create content that swerves away from
corporate speak

Create new tabs, backgrounds and
widgets


YOUTUBE: Create “youtube tab” on facebook page and it will be
connected to the youtube channel of BookUrTable watches
(refer to given example)

The Video Uploading can again be
classified under categories and
we can maintain a Directory
setup on YouTube Tab :

Example:
The Institute can Promote there
Digital Ads
Collections Vedio
Expert Opinion
Exhibitions

It Works like a Viral Marketing
Network.


OTHER FACEBOOK PROMOTION ACTIVITES

•Adding Application: Integrate some useful Facebook application to the page which will
make it more effective .For eg. “web profiles” application, this helps to integrate website
links on Facebook page.
•Wall Posting: Posting news and information about your Organization on Facebook wall so
as to communicate with the audience.
•Share Links: Sharing link of organization's website through Facebook Wall.
•Sending Friend Request: Send friend request to various people on Facebook and request
them to join organization on Facebook page so that the likers of the page may increase.
•Interacting with the audience: Reply to the audience through chat and provide them
information.
•Create groups: Create and join relevant groups so that the page becomes visible to more
people on Facebook.
•Create Events: Create events on Facebook for upcoming events and promote it to the
audience.
•Create Notes: Create notes and share information through it.
•Integrate Twitter: Create twitter account for organization and integrate it on Facebook
Page.


TWITTER FOR BUSINESS

Email: info@arokiait.com

WHAT IS THERE IN TWITTER

• Twitter is a Micro-Blogging Platform composed of 140 Character answers to 1
simple question: “what are you doing” or rather “what are you interested in right
now.”

•Twitter received over 3 Million Unique visitors, with an average daily growth of
approximately 5% (recorded from September 2010). An average of 50% traffic on
Twitter are Repeat Visitors.

•According to Times magazine Demographic Survey, 60% Males prefer using
Twitter.

•The Largest percentage of Age group that can be located on twitter is in the span
of 32-44 years (Approx 26% is the share).

•Twitter has been consistently preferred among people for Micro Blogging
activities. Though there are couple of other activities that can be associated twitter
But MICRO BLOGGING remains the most utilized tool.


BUSINESS OPPORTUNTIES ON TWITTER

Twitter Allows Businesses a new mode of customer communication that can be tailored
with match there customers preferences.

Twitter Strategies for BookUrTable India :
1. Customer Relations
2. Corporate Reputation Management
3. Product Promotions and Sales


ACTIVITIES OF TWITTER PAGE

 Create Twitter Background Image

 Increase the no. of Followers

 Send them Tweets / Updates on Regular Basis

 Increase traffic on the Website through Twitter

 Latest News


LINKEDIN OVERVIEW

LinkedIn is unquestionably prime real estate in the social networking marketplace. This
network is packed with affluent decision makers on the hunt for solutions. This makes it a
huge small business marketing opportunity for savvy business owners that know social
marketing.

LINKEDIN USAGE FOR COMPANIES

LinkedIn is the most business appropriate social network in this series of social
networking websites.
Companies can also create profiles which are listed in a directory for users to search
through just as the personal profiles are.

Unlike the other social networking websites in this series, LinkedIn does not aim to
help businesses find customers and address the target audience issues; it serves to
help businesses find each other, along with helping individuals find business
connections.


ACTIVITIES IN LINKEDIN PAGE

 Create LinkedIn Profile

 Increase the no. of Followers

 Send them Updates on Regular Basis

 Increase traffic on the Website through LinkedIn

 Latest News


BLOGS AND MICRO BLOGGING


SOCIAL BOOKMARKS


ARTICLE CREATION


PRESS RELEASE DISTRIBUTION


SMS MARKETING

We can target client in Masses by Shooting SMS on Latest Offers
and Collections. Every SMS will have a URL or website detail so
that customers can log in using smart phones or Computers

Database Type: (Local or Any Specified Area or All Over India)
1. Car owners
2. HNI
3. Women
4. IT Professional
5. Students
6. Area Wise
7. Credit Card Holder


EMAIL MARKETING
Emailers Campaign Performed or News-letters or
Equiry Draft mails are send across various
networks of exclusive Database.
For real estate Industry some of the
recommended database are:
• India Bulls Customers
•Indigo Airlines
•Avis Travel
•IRCTC Database
•India Property
•PVR Cinemas
•Way2SMS entrepreneurs Section
• Dun and Bradstreet…………& many more……

These Mailers have a minimum Inventory
purchase and per mail cost varies between INR
0.80 to INR 3.00 as per Database quality.

Mailer Database can be filtered as per client
portfolio, Geographies, Client interest, etc.


WHY AROKIA ?
WHAT WILL WE BRING TO THE TABLE?

Central Team (Based in Bangalore from the Corp Office)
Centralized media buying team which leverages all publisher
relationships to provide you with the best rates
Will comprise business leads from Media, Social, Mobile and
Technology domains

Centralized Dashboard & Ad-serving
Get all reports and media plans under the same roof
Access to top resources who specialize in campaign management

Knowledge Centre (Key Differentiator)
A centre of excellence within the group which has accumulated
knowledge from 200+ campaigns executed by Arokia and implements
learnings in your campaigns


DELIVERABLES REPORTING

Access to the following:
Publisher bills
Account logins for Google (search)
Media plans and costs

Weekly reports:
Media reports (as needed, two reports per week recommended)
Social media reports (weekly snapshot)

Monthly reports:
Media campaign review
Social media review
SEO & ORM review


RECOMMENDED COMMERCIALS FOR ALL PLANS FOR WWW.BOOKURTABLE.COM
Campaign Elements Duration Amount (INR) Range of Investment
Paid Ad Management Plans
One Time Account Setup One time 10,000.00

• Google (Search engine + Banner Ads) Monthly 70,000 to 1,00,000
• Facebook Advertising Budget Monthly 30,000 to 70,000
• Yahoo Advertising Budget Monthly 50, 000 to 80,000

• Paid Account management fee @20% Monthly On decided total Adv .Budget

Advertising Budget - Monthly - 1,50,000 (Min) to 2,50,000 (Max)
Social Media & Viral Marketing Plans
Social Media Optimization Campaign 12 Months 2,25,000
SMS Marketing (Target 20 lakh SMS) One Time 80,000
Email Marketing (Emailers) One Time 2,00,000
As per Data Base Selection and Number
of mailers Send. Targeting 10 Lakh
Mailers over a defined period.


Our Offices
If you would like to engage our services or have any query, please feel free to contact us.
We will get back to you in no time.
INDIA OFFICES

CORPORATE OFFICE (INDIA) : MUMBAI OFFICE MANGALORE
BANGALORE
Takshila, #24, 3rd Floor Emporium
# 1060 Z1, 25th Main, 15th Cross, Mahakali Caves Road Complex, Kanakanady
Banashankari 2nd Stage Andheri(East) Mangalore 575002Karnataka.
Bangalore – 560070 Karnataka. Mumbai - 400 093 Maharastra Cell : +91-9945829212
Cell : +91-98451 41928, 96862 01186, Cell : +91-9820106681 Email : mangalore@arokiait.com
Phone : 91-80-2671 4429 - 30 Email : mumbai@arokiait.com.
Email : info@arokiait.com
Skype : vrm.office Gtalk : vrm.office@gmail.com

INTERNATIONAL OFFICES
USA (OKLAHOMA CITY) AFRICA (SUDAN)

Penn Pointe Office Park P. O. Box 15123
2236 NW 164th Street Flat 2, Western Building
Edmond OK – 73013 USA. 3rd Floor, Amarat Company Building
Phone : +1 (405) 413-4107, Gandoul street, Central Khartoum SUDAN
405 415-6891, 405 316-8239 Cell Phone : +249 (912) 168 933
Email : usa@arokiait.com Email : info@arokiait.com
.


(A R O K I A I T P V T L I M I T E D)

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Arokia IT's Digital Marketing Portfolio

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