Insights into the fashion sector: digital, crowd, makers, social commerce, community, shoppable storytelling.

1. Fashion Digital Insight
Design, Strategy, Innovation

2. Who we are
+ We are a brand agency based in Milan
+ We create impact and brand value through:
+ astonishing design
+ research-based strategy
+ innovative thinking
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3. DESIGN
+ Visual design research
+ Brand & corporate visual identity
+ Printed materials
+ Point Of Purchase
+ Interaction design
+ Service design
+ Information graphics & data visualization
+ Digital experience (web & mobile)
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4. + Market research & intelligence
+ Consumer behaviour research
+ Brand strategy
+ Brand vision
+ Brand & ecosystem audit (touchpoints, corporate culture,
market, business network, external factors)
+ Goal setting
+ Brand compass (essence, positioning, personality)
+ Brand touchpoint integration
+ Brand sustainability
+ Communication plan (canvas)
+ Social Media & Online PR
+ e-Business Strategy
+ Branded content seeding
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STRATEGY

5. INNOVATION
+ T.E.S. Research (Trend, Ecosystem, Scenario)
+ Idea generation (product, service, biz model, organization)
+ Brief + preliminary research
+ Idea storming (business model, customer opportunity, TES
opportunity, benchmarking): 6 head x 6 hours
+ Concept & reporting
+ Idea testing & validation
+ Pretotyping & go to market (MVP, A/B testing, real market experiment,
online fake door)
+ Stakeholder engagement plan
+ Mapping, issues, engagement scale (CSR reporting, corporate social
marketing, corporate social innovation)
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6. Top 10 Social Media Fashion Brands
1) Converse: 34,3 milioni t.f.
2) Victoria’s Secret: 22,5 milioni t.f.
3) Adidas Originals: 18,3 milioni t.f.
4) Levi’s: 16,5 milioni t.f.
5) Burberry: 16,1 milioni t.f.
6) Zara: 15,8 milioni t.f.
7) H&M: 14,9 milioni t.f.
8) Louis Vuitton: 12,6 milioni t.f.
9) Nike: 12,4 milioni t.f.
10) Dior: 12,1 milioni t.f.
t.f. total followers on Facebook and Twitter
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7. Top 10 Social Media Fashion Brands
1) Converse: 34,3 milioni t.f.
2) Victoria’s Secret: 22,5 milioni t.f.
3) Adidas Originals: 18,3 milioni t.f.
4) Levi’s: 16,5 milioni t.f.
5) Burberry: 16,1 milioni t.f.
6) Zara: 15,8 milioni t.f.
7) H&M: 14,9 milioni t.f.
8) Louis Vuitton: 12,6 milioni t.f.
9) Nike: 12,4 milioni t.f.
10) Dior: 12,1 milioni t.f.
t.f. total following: totale delle persone che seguono il brand su Facebook e Twitter.
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13) Gucci 10,4 milioni t.f.
27) Dolce & Gabbana: 6,6 milioni t.f
35) Armani: 3,9 milioni t.f
ITALY

8. 8
What’s hot
Community

9. Community
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10. Community
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11. Community
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12. Community
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13. 13
What’s hot
Social Commerce

14. Social Commerce
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15. Social Commerce
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16. Social Commerce
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17. 17
What’s hot
Shoppable Storytelling

18. Shoppable Storytelling
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19. 19
What’s hot
Makers+Crowd

20. Makers+Crowd
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21. Makers+Crowd
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22. Makers+Crowd
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23. Makers+Crowd
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24. Makers+Crowd
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25. Makers+Crowd
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26. Makers+Crowd
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27. Makers+Crowd
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28. Makers+Crowd
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29. Contact us
www.coppalandini.com
facebook.com/coppalandini
info@coppalandini.com
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