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Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13

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Karen Fewell
Karen Fewell

My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.

TechnologyBusiness
1 of 15
Foodservice: Protecting Your Online Reputation @DigitalBlonde
“Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade
Angry Customer to Brand Advocate
Brand Advocate to Angry Customer
Train your staff on how to avoid negative online feedback
@DigitalBlonde
Research into foodservice conversations online • Only 10% was about the taste of the food • 77% of it was about the experience
Thanks to @GaryVee @JeremyWaite
Use Social Listening Tools A negative review on social media can lose a hospitality business around 30 customers
“Influencers are not necessarily your customers” Brand Influencer Customer
“Rising chefs, be warned: If you can’t stand the tweet, get out of the kitchen” Appetite for Life, MSN
Book: #FoodPorn Published 2014 @DigitalBlonde
@DigitalBlonde

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