Devon Eyer, Director of Corporate Social Media at Johnson & Johnson presents "Reputation Managament in the Age of Social Media" at W2O Groups third annual Social Commerce Summit during SXSW Interactive.
Who owns your brand on social media?EVERYONE! Democratization of social means that anyone has the opportunity to share opinions, information and perspective about your brand
This is the new reality. Understanding and managing social media isn’t optional. Ignorance isn’t acceptable. Hope is not a strategy. Monitoring and managing brand reputation in the age of social media takes resources, focus and dedication.
Educate your lawyers and leaders … share case studies – positive and negative! -- to help them learnShare openly with others like you – inside and outside your company – and take collaborative approach to figuring this stuff outMitigate risk to the best of your ability, but don’t be too afraid to jump in
2013 Social Commerce Summit- Devon Eyer
WHO “LIKES” YA, BABY?REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIADevon EyerDirector, Corporate Social MediaJohnson & JohnsonMarch 7, 2013Social Business Summit, SXSW
Who owns your brand online? • Who’s behind the avatars? • Who writes the rules about what they can and can’t say? • Where do they get their information? • What if what they’re saying isn’t nice or isn’t true? • Can I stop them? • How do I participate and change the conversation?
* Get the facts about how big the crisis is and what direction it’s heading* Respond appropriately, but resist the urge to light your own fuse* Stick to your strategy and rely on social communities to self-correct over time
* Ignorance isn’t acceptable* Hope is not a strategy* Monitoring and managing brand reputation in the age of social media takes resources, focus and dedication
* Educate your lawyers and leaders* Share openly with others like you* Mitigate risk, then take action
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