I saw you...thanks!  A conceptual design  by Shubha Bhat Design Challenge:  Use mobile or social technology to influence a...
Persuasive Purpose <ul><li>1. To create a cue behavior of eating a veggie each time you see a friend eating a veggie.   </...
Story <ul><li>Group of friends gets an email each morning </li></ul><ul><li>  </li></ul><ul><li>Friends take on challenge ...
Prototype of I saw you, thanks!
Features/Functionality <ul><ul><li>Daily morning email functions as a reminder </li></ul></ul><ul><li>  </li></ul><ul><ul>...
Theoretical Justifications <ul><li>Reinforcement </li></ul><ul><li>Public Gratitude </li></ul><ul><li>Awareness that your ...
Shortcomings of Design <ul><li>Finding a group of dedicated prototype testers! </li></ul><ul><li>Checking the site & submi...
What else is possible? <ul><ul><li>Add other habits besides veggie eating </li></ul></ul><ul><li>  </li></ul><ul><ul><li>L...
Next Steps <ul><li>Find a group of willing testers </li></ul><ul><li>Begin sending reminder emails to those interested </l...
Summary <ul><li>Gossip Girl  </li></ul><ul><li>meets  Health  </li></ul><ul><li>meets  gratitude   </li></ul><ul><li>  </l...
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I saw you...thanks!

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I saw you...thanks!

  1. 1. I saw you...thanks! A conceptual design  by Shubha Bhat Design Challenge:  Use mobile or social technology to influence at least 5 people to create a stronger habit of eating vegetables each day
  2. 2. Persuasive Purpose <ul><li>1. To create a cue behavior of eating a veggie each time you see a friend eating a veggie.   </li></ul><ul><li>  </li></ul><ul><li>2. To reinforce the behavior through anonymous thank you notes that are posted publicly.   </li></ul>
  3. 3. Story <ul><li>Group of friends gets an email each morning </li></ul><ul><li>  </li></ul><ul><li>Friends take on challenge </li></ul><ul><li>  </li></ul><ul><li>Friends visit the site: bit.ly/isawyou  </li></ul><ul><li>  </li></ul><ul><li>Each person fills out an anonymous thank-you note each day </li></ul><ul><li>Friends view the &quot;Sightings Feed&quot; </li></ul>
  4. 4. Prototype of I saw you, thanks!
  5. 5. Features/Functionality <ul><ul><li>Daily morning email functions as a reminder </li></ul></ul><ul><li>  </li></ul><ul><ul><li>&quot;Thank you&quot; submission functions as a reinforcement and tracker </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Sightings Feed serves to publicly acknowledge the friends that influence us </li></ul></ul><ul><li>  </li></ul><ul><ul><li>People who are acknowledged will get a personal email saying that someone has thanked them. </li></ul></ul>
  6. 6. Theoretical Justifications <ul><li>Reinforcement </li></ul><ul><li>Public Gratitude </li></ul><ul><li>Awareness that your friends habits influence you and vice-versa </li></ul><ul><li>  </li></ul><ul><li>Cue behavior </li></ul>
  7. 7. Shortcomings of Design <ul><li>Finding a group of dedicated prototype testers! </li></ul><ul><li>Checking the site & submitting a thank-you are habits themselves.  </li></ul><ul><li>  </li></ul><ul><li>People may eat alone some days </li></ul><ul><li>  </li></ul><ul><li>Does this rely on you feeling connected to the people on the Sightings Feed? </li></ul>
  8. 8. What else is possible? <ul><ul><li>Add other habits besides veggie eating </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Link to Facebook or Twitter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Ability to control your Sightings feed (so that it is only your friends) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Track who thanks the most and who is thanked the most </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Potential competition </li></ul></ul>
  9. 9. Next Steps <ul><li>Find a group of willing testers </li></ul><ul><li>Begin sending reminder emails to those interested </li></ul><ul><li>  </li></ul><ul><li>Update Sightings feed daily </li></ul>
  10. 10. Summary <ul><li>Gossip Girl  </li></ul><ul><li>meets  Health  </li></ul><ul><li>meets  gratitude   </li></ul><ul><li>  </li></ul><ul><li>=   isawyou, thanks! </li></ul>

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