SXSWi 2014 - All about the food swag

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I love a trip to SXSW to see how the food brands are marketing their latest products and what gets the social media conversation.

SXSW 2014 for me was all about the food swag and a fabulous research trip for #FoodPornBook

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SXSWi 2014 - All about the food swag

  1. 1. SXSW  2014  –  All  About   the  Food  Swag   Karen  Fewell  @DigitalBlonde   Copyright  Digital  Blonde  Ltd  
  2. 2. Karen  Fewell  @DigitalBlonde  #FoodPornBook   Food  was   the  sixth   most  talked   about  topic   at  SXSWi   2014     hHp://www.deloiHedigital.com/us/blog/ what-­‐was-­‐most-­‐talked-­‐about-­‐at-­‐sxsw-­‐ interacNve-­‐2014  
  3. 3. Karen  Fewell  @DigitalBlonde  #FoodPornBook   Cogni*ve  Cooking   #IBMFoodTruck    
  4. 4. Karen  Fewell  @DigitalBlonde  #FoodPornBook   h/p://youtu.be/EWF4sC5wuqs    
  5. 5. Karen  Fewell  @DigitalBlonde  #FoodPornBook   How  it  Works  #IBMFoodTruck    
  6. 6. Karen  Fewell  @DigitalBlonde  #FoodPornBook   The  Result  #IBMFoodTruck    
  7. 7. Karen  Fewell  @DigitalBlonde  #FoodPornBook   h/p://youtu.be/R4ssoD_P0Vc     .  .  .  .  By  Day  5   On  Day  2  .  .  .  .     h/p://youtu.be/bjbd5MXuwfY    
  8. 8. Karen  Fewell  @DigitalBlonde  #FoodPornBook   Oreo  3D  Prin*ng   #TrendingVending    
  9. 9. Karen  Fewell  @DigitalBlonde  #FoodPornBook   h/p://youtu.be/fZjR6pyTJsc    
  10. 10. Karen  Fewell  @DigitalBlonde  #FoodPornBook   “I  waited  in  line  for  an  hour,   to  3D  print  a  cookie  I  couldn’t   eat  (cookies  contain  gluten)”  
  11. 11. Karen  Fewell  @DigitalBlonde  #FoodPornBook   ChefJet  3D  Printed   Candy  
  12. 12. Karen  Fewell  @DigitalBlonde  #FoodPornBook   h/p://youtu.be/QihOKXvVDZs    
  13. 13. Karen  Fewell  @DigitalBlonde  #FoodPornBook   Food  and  Tech   Meet-­‐Up  
  14. 14. Karen  Fewell  @DigitalBlonde  #FoodPornBook   Frost  321  uses   liquid  nitrogen   at  -­‐321   degrees   Fahrenheit,  to   freshly   produce   signature   cocktails  and   creamy  frozen   desserts.  
  15. 15. Karen  Fewell  @DigitalBlonde  #FoodPornBook   SUBWAY  
  16. 16. Karen  Fewell  @DigitalBlonde  #FoodPornBook  
  17. 17. Karen  Fewell  @DigitalBlonde  #FoodPornBook   h/p://youtu.be/GskmrxbjL68    
  18. 18. Karen  Fewell  @DigitalBlonde  #FoodPornBook   hHp://www.engagementlabs.com/smm-­‐sxsw/  
  19. 19. Karen  Fewell  @DigitalBlonde  #FoodPornBook   “The  first  Nme  you  see   something  that  you  have   never  seen  before,  you   almost  always  know  right   away  if  you  should  eat  it  or   run  away  from  it.”     ScoH  Adams  
  20. 20. @DigitalBlonde   #FoodPornBook   Karen@DigitalBlondeMarkeNng.com  

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