3. 106.2
Million
U.S users
by 2018
49% of U.S
adults use
Instagram daily 80 Million Photos
Shared Per Day
Average time spent
per day by IG users is
21 minutes
50% of
Charities &
Nonprofits
Use
Instagram
400 Million
Users
90% < 30 y/o
77% Outside
U.S
4. Reach a bigger audience
53% between 18-29 in 2014
300 Million Active Users
Visual Representation of CN
Staff Members, Feature Blog Images, Videos
Consumer Feedback
Service Recovery, Suggestions, Opinions, etc.
Pros
5. Pros (Cont.)
Build brand image & develops relationships/connections with consumers
Keeps CN in their everyday mind.
Keep public & donors informed
New updates on sites, Hot Topics, Donor Advisories, etc.
61 percent of active social media users post about products, services to
recognize a job well done.
93% of users believes company should have SM presence
87% trust a friend’s recommendation over critic review
7. Staffing
Need necessary personnel to update & be in control of page 24/7
Flooding of similar information
Opens company up for negative feedback & criticism
“Charity Slight”
May tarnish company image if mishandled
Cons
8. Connect Instagram to Facebook, Twitter, Site &
Blogs
Strategize posts to cater to “growing market” ?
Cultivate unique & captivating images
Publicize donation ticker
Use “feature image” for blogs/articles
Use hashtags #CharityNavigator
Engage with followers
Follow brands we are interested in learning
from/connecting with/support us
Release pictures/videos of press relations/stories
Show different elements of
giving/fun/business, etc.
Use captions to target exactly what we want
public to know.
Reflect our brand in a positive light
Focus on lifestyle, giving, information NOT
SELLING
9. Happy Animal Shelter & Rescue Appreciation Week. Sam
is only one of nearly 1,000 dogs that #CharityPups has
provided the opportunity of adoption for. I wonder what
he’s asking us? Visit our site to learn more about what
YOU can do to help give a dog a home!!
#CharityPups #SaveALife #CharityNavigator
10. What’s Our End Game?
Charity Navigator’s developing of an Instagram account can & will allow us to
increase people’s trust within us, and more importantly, within charities as a
whole. If used right, it will help us & the charities in which we rate, gain more
notoriety, more/less fundraising opportunities, and ultimately an even MORE
informed giving atmosphere.
Editor's Notes
106.2 Million Users By 2018. Top photo sharing social network app. Instagram builds communities.
Marketing is highly based on perception. Creative visual stimulation will help people connect with & trust CN brand even more. We know our success rate. “Invisible Children” = 100 Million Views
Allows us to be a more “urban” organization. Users do not have to constantly visit website for updates/blogs/etc. Services benefit from good publicity from users. Instagram is necessary for us to increase our relevance.
Unauthorized employees speaking on company’s behalf. Accidental release of confidential information. Publicize CN more than what CN stands for.
Embed videos onto blog & site. Post pictures of moments that capture attention & give CN a point of view. Hashtags categorize us. Edit images to make it visually stimulating. Ask questions that engage followers. Increase fundraising opportunities
