1. Let’s Talk About Social Media Metrics, Measurement, and ROI Beth Kanter, Beth’s Blog

3. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. Beth Kanter: Offline Photo by Steve Goodman

6. Some humans are mathematicians; others aren’t. -Jane Goodall

7. Two Minute Poll Who are you?

8. Why do What are metrics?

9. Metrics are the attributes or factors that are important for you to determine results or make improvements.

10. Why do What metrics are not ….

15. Definitions What is measurement?

16. Two hard truths about social media measurement …

17. Social Media measurement is not like Martha

18. Intangible!

19. Number of RSS Subscribers

20. Number of comments on Your Video

21. Number of people who have favorited your photo

22. Priceless!

23. A Three Minute History of Web Metrics

34. More Advanced Metrics Goal Conversion How many people made a series of steps to your desired goals (i.e. signup, purchase, donation, etc) Source: Idealware.org

36. Why does a star fish have five rays?

38. AELIA Audience Engagement Loyalty Influence Action

39. Audience Who # Trend for Unique Visitors

41. Posts _____ Tracks + Comments

43. Loyalty RSS Subscribers - trends, not actual numbers Repeat visitors Tell other people about you Grain of Salt

44. Influential Ideas: Memes, and their intensity over time

45. Intent/Action Goal Conversion Rate Qualitative Data

46. How do I look at metrics in the real world?

47. Don’t do it this way …

48. Visitors, they like me, they really like me! Metrics as therapy

49. Metrics as detective work Why was there a spike in visitors that day?

50. Link to Goals, Strategy, and Decisions Strategy Map What is the value/cost of success? Value How? What data? What tool? Measurement What attributes you will measure? Metrics What does success look like? Benefit What is most important goal? Goal

51. Mapping

53. ROI: Cost of Benefit/Value Strategy Map What is the value/cost of success? Value What data? What tool? When? Measurement What attributes you will measure? Metrics What does success look like? Benefit What is most important goal? Goal

54. Charlene Li – New ROI of Blogging from Forrester

55. A Case Study in Progress

57. Small Groups What attributes you will measure? Metrics What does success look like? Benefit What is most important goal? Goal

58. Don’t Forget! http://bethkanter.wikispaces.com

59. Photo Credits http://www.flickr.com/photos/birdinthehand/ http://www.flickr.com/photos/napfisk/503606552/ http://en.wikipedia.org/wiki/Image:Jane_Goodall_HK.jpg http://www.flickr.com/photos/napfisk/503606552/ http://www.flickr.com/photos/violetblue/331392404/ http://www.flickr.com/photos/swafo/22892239/ http://www.flickr.com/photos/yogi/297180158/ http://www.flickr.com/photos/evanhamilton/615838841/ http://www.flickr.com/photos/jrodstein/506402190/ http://www.flickr.com/photos/jeffcam/437254746/ http://www.flickr.com/photos/ivarcarol/86863775/ http://www.flickr.com/photos/croma/419894261/ http://www.flickr.com/photos/felipetrucco/266053148/ http://www.flickr.com/photos/zendragon/104117481/ http://www.flickr.com/photos/antitezo/395653723/

60. Join the conversation about social media measurement and nonprofits at Beth’s Blog http://beth.typepad.com