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How To Effectively Train Autonomous Media Buyers

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This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: What are the vital traits of media buyers? How do you find these people? What is the best way to train them? And how do you give them the tools to run traffic both autonomously and profitably?

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How To Effectively Train Autonomous Media Buyers

  1. 1. How To Effectively Train Autonomous Media Buyers Zach Collins Simply Strive Digital Marketing
  2. 2. Attributes of Successful Media Buyers Logical Brain/ Analytical Emotional Brain/ Creative
  3. 3. EPC > CPC
  4. 4. The Application Process Small Hoops
  5. 5. The Application Process Small Hoops Medium Hoops
  6. 6. The Application Process Small Hoops Medium Hoops Large Hoops
  7. 7. Training For Success- Systemized SOPs 1. Pre-Launch 2. Launch 3. Post-Launch
  8. 8. Training For Success- Systemized SOPs 1. Pre-launch a. Offer Selection b. Angle Creation c. Traffic Source d. Test Flows
  9. 9. Offer Selection
  10. 10. Training For Success- Systemized SOPs 1. Pre-launch a. Offer Selection b. Traffic Source Selection c. Competitive Intelligence d. Angle Creation
  11. 11. Training For Success- Systemized SOPs 1. Pre-launch 2. Launch a. Collect the data
  12. 12. Training For Success- Systemized SOPs 1. Pre-launch 2. Launch 3. Post-Launch a. Optimize b. Scale c. Continually Testing
  13. 13. Building the Autonomy Compensation Moats Specialization
  14. 14. Questions?

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