1. Layers of Delicious Advocacy
Power
Donna Norton, Esq.
National Campaign Director, MomsRising
MomsRising.org Mamás Superándose

3. MomsRising Is…….

4. Two Big Barriers
Now you want me
to write a letter?

5. One of Our Key Principles:
 Open as many engagement avenues as
possible

6. The Layers

7. Layer 1: Synergistic Collaboration

8. Medicaid Blog Carnival

9. Blog carnivals raise a chorus of voices

10. Layer 2: One-Click Member Advocacy

11. Layer 3: “Member Voice” Proxy

12. Layer 4: On-The-Ground Engagement

13. Layer 5: Traditional and New Media, Public
Education & Engagement

14. Reaching diverse communities through
social media

15. Building Commitment from Leaders

16. Layer 6: Stories add zest! Now we’re cooking!

17. Online Forms Make Story Sharing Easy

18. Stories Across the Nation
“I am very concerned about
people trying to repeal
healthcare reform. My 8 “When I gave birth to my
month old son was diagnosed daughter three years ago, not
with Cystic Fibrosis when…” only was I fired from my
position but my health
READ FULL STORY
insurance was terminated the
day she was born...
Deirdre
READ FULL STORY
Rachel
“As a self-employed
professional I’ve always had to
secure my own health
insurance. In the past,
whenever I’ve gotten a plan,
there was always…”
READ FULL STORY
Dawn

19. Sharing stories with leadership

20. Inspiring blogs from leaders

21. Stories to energize members

22. Supporting coalition efforts

23. Leveraging stories in traditional media

24. The Layers

25. Moms Say: Don’t forget to say thank you!

27. Bake Your Own Layer Cake
What data
or strategy
can you
leverage?
Who will
you partner
with?

28. Bake Your Own Layer Cake
What will
you ask
them to do
online?

29. Bake Your Own Layer Cake
How will you
make it
memorable?
How will
you show
their voice?

30. Bake Your Own Layer Cake
What will
you ask
them to do
offline?

31. Bake Your Own Layer Cake
How will
you use
traditional
and social
media?

32. Bake Your Own Layer Cake
How will
you capture
and use
stories?

33. Get Cooking!

34. Taste Test!

35. Thank You
donna@momsrising.org