This document proposes a mobile application and physical space called "Open Community" to facilitate social interactions and conversations between people in Hong Kong. It aims to address issues like a lack of social interaction platforms, generational disconnect, and a culture of only complaining without problem-solving. The proposal describes creating personal profiles to match people based on common interests, concerns and needs in order to build trust and long-term relationships through shared experiences and support. It provides an example persona of a grandmother, mother and granddaughter who could benefit from finding others to discuss family and health issues, as well as a youth to mentor.

1. Justine Jay Tang
Logan Cheng
Iris Poon
03/03/2013

2. Vision
Place-making for innovation-enabling spaces at
street level in HK: Citizen labs for social
innovation embracing government innovation
units, corporate innovation, Marketing,
Planning, Strategy + R&D departments in
order to address common cultural and
systemic issues relevant to drive societal
change in 'the new commons'.

3. Current Situation
People are segregated emotionally because..
• They might be fearful to open their territories
to begin conversations.
• They might be skeptical to a friendly
conversation initiated by a stranger.
• They might not be able to identify those who
share similar interests.

4. Problem Statement
1) Lack of a social interaction platform for
sharing resources that can create bonding
between people who are originally separated
by class, culture, language, generation yet
share commonalities.
2) Current culture of complaining without
constructive problem solving actions towards
deep rooted social problems.

5. Chan Family Persona
Patrick Chan
Panny Chan
Age: 70
Elaine Chan Age: 45
Age: 16 Retired Telecom Engineer
Accountant/Mum/Housewife
High School My daughter is too busy with
I don’t like my job, it’s very
her work and household chores.
Excel at academic performance boring However, I wouldn’t
My grand-daughter is too busy
mum wants me to be a change my career because it’s
with school work. She only
chartered accountant or lawyer very stable and offers a good
plays with her friends but not
salary.
us.

6. Chan Family Persona
Quote
Quote Quote
“I want to live a life
“I never want to “I want to connect
of dignity and value
change who I am, I with my neighbour
by contributing my
would do my best to but just don’t know
wisdom and
realize my dreams where to start”
knowledge to the
and passions.” Motivators society”
Motivators Family, Wealth
Motivators
Fashion Trends, New maximization, Health
Shared memory,
Technology, Self- Frustrations Respect, Being
achievement No spare time. I listened to
Frustrations would rather spend
Frustrations
There is no one all my spare time on
Not used to
whom I can share my my daughter (though
communicate via
dreams to. she doesn’t have
mobile apps,
There is no like- time for me)
therefore does not
minded individuals I I want to stay slim.
engage well with
can find.
granddaughter

7. The Big Idea

8. Belief
Commonalities
Build Trust
Commonalities starts conversations and
conversations will enable relationship forming

9. Proposition
This is both a digital
(Mobile Application) and
A. Personal physical platform that
Profile
enables valuable
B. Your
Concerns conversations and
C. Your Needs interactions by finding
D. Create your commonalities between
Community
the differences of people.

10. Service Journey
Matching
User Input Data
A, B, C
Online
Physical Meet Kick off
Relationship
Up Conversation
Building

11. Match Making Areas
A B C
Personal Profile Concerns Needs
• Interest • Social Issues • Volunteering
– Music/food/s – Sustainability • Entertainment
ports • Family Issues
• Hobbies • Baby sitting
– Education
• Vision – Baby • Domestic helper
• Career path – Elderly care • Immediate
• Personal Issues • Fix lighting
– Health
• Borrow
– Finance
things

12. Open Community
• Open social Interaction platform to share
resources to co-creating societal innovation
(where everyone changes)
Goal
• Let everyone re-think the value of their lives in
the society

13. Open Community
Topic of
Topic Initiator Open Dialogue
Discussion
Online
Physical Meet Community
Relationship
Up Initiative
Building

14. Why District 19
• Rebuild the value of love and trust within
community
• Integrate both virtual and physical social
interaction
• Sustainable relationship
Long Term
Commonalities LOVE & TRUST Relationship

15. Persona
Panny Chan Patrick Chan
Elaine Chan
Found people who share Learnt how to communicate
Found like-minded peers to
similar family/health concerns with younger generations.
support the pursuit of her
for practical advice and Found life satisfaction in
dreams
encouragements mentoring youth
The common need for life satisfaction is social connection with like-minded people
who are willing to share and support

16. Thank You
Iris Poon Justine Jay Tang Logan Cheng