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Empowering
Young Mothers
  To Tell Their
  Own Stories

        Tara Pringle Jefferson
www.TheYoungMommyLife.com
What’s the current media
     narrative around
teen pregnancy and young
       parenthood?
             • Teen parents are:
                –   Lazy
                –   Uneducated
                –   Horrible parents
                –   Promiscuous
                –   Undeserving of help
                –   Abusive toward children
                –   Hopeless
Does this reflect MOST young mothers?
Let’s
take
back
the conversation
What happens if young parents
      don’t speak up?
              • We never hear what
                it’s really like.
              • We MUST add our
                voices so people can
                picture real
                teen/young parents.
TheYoungMommyLife.com
Old way of      New way of
getting ahead    getting ahead
in your career
  High school     High school

    College         College     Blogging


  Graduation      Graduation

     Job             Job
Yearly earnings*

• 2008 = $0
• 2009 = $500 (+ FREE trip to Washington D.C. +
  FREE trip to Disney)
• 2010 = $6,000 (+ HEAVILY DISCOUNTED trip to
  Disney)
• 2011 = $37,000
• 2012 = $45,000 (projected)
                     * revenue from and through YML
How I Make My Money

         5%   9%
   10%
                         Advertising

                   19%   Sponsored posts

                         Writing online

                         Book sales

                         Speaking engagements
   57%
Why blog at all?
• You'll learn to think more clearly about both sides of an issue.
• You will begin to express yourself more clearly when in
  frustrating/anger-inducing/stressful situations.
• You begin to build a support system of like-minded people.
• You can make money from home.
• You will have a stronger sense of self.
• You will learn new skills.
• You will develop a “thing.”
• You develop thick skin.
• You will have excellent memories to look back on.
• You will gain discipline.
• You learn to be more professional.
Scientific benefits of
             expressive writing
•   Fewer stress-related visits to the doctor
•   Improved immune system functioning
•   Reduced blood pressure
•   Improved mood/affect
•   Feeling of greater psychological well-being
•   Reduced depressive symptoms
•   Reduced absenteeism from work
•   Improved working memory
•   Improved sporting performance
•   Higher students’ grade point average

                               Advances in Psychiatric Treatment, 2005
So…
how do
you get
started?
How much does it cost
       to set up a blog?
• Domain name + hosting – Ranges from FREE
  to about $30 a year
• Design – anywhere from $100 on up.
How to promote the blog
•   Guest posting
•   Replying to comments
•   Commenting on other blogs
•   Advertising on other blogs
•   Advertising on Facebook
•   Posting consistently
•   Run an effective Facebook page/Twitter feed
4 examples
of blogging
social media
advocacy and
storytelling
STEPPS BOSTON: #YPSupport chats
                   Every Tuesday at 8 p.m.
Jasmine – Mrs. Mommy M.D.
Jasmine
    “Honestly, there is so much about being a
    young mom and wife that has been
    challenging in ways that I never imagined. I
    don't use my blog to pour out intimate
    details about my personal life, but it is
    great to have a community of women who
    know what it's like to go through the ups
    and downs, and cheering me on along the
    way.”
Gloria – Teen Mommy NYC

           “Ivoice, toblog to help a
              blog give teen moms
                    I
            empower teen moms and I
            blog to show that not all
            teen moms end up as a
            gloomy statistic.
            However, my most selfish
            reason I blog is because it
            helps me deal with being a
            teen mom.
                                          ”
Ariella – Fashion With A Story
National Crittenton Foundation
“I Am Not Invisible” video campaign on YouTube
How can
you make
this work
for your
students?
Incorporate a “Telling My Story”
  workshop into your program
 GOALS:
 • To introduce girls to a wide variety of writing genres;
 • To teach a robust set of writing and critical analysis skills;
 • To encourage girls to explore and develop their creative
   talents, both written and oral;
 • To nurture girls and promote healthy behaviors and life choices
   through positive mentoring relationships with other bloggers;
 • To inspire girls to pursue careers in writing, such as
   journalism, public relations, screenwriting, songwriting, corporate
   communications, publishing, website content producing, editing or
   creative writing;
 • To equip girls with communication tools to confidently navigate the
   challenges they face
QUESTIONS?

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Empowering young mom tell their own stories

  • 1. Empowering Young Mothers To Tell Their Own Stories Tara Pringle Jefferson www.TheYoungMommyLife.com
  • 2. What’s the current media narrative around teen pregnancy and young parenthood? • Teen parents are: – Lazy – Uneducated – Horrible parents – Promiscuous – Undeserving of help – Abusive toward children – Hopeless
  • 3. Does this reflect MOST young mothers?
  • 5. What happens if young parents don’t speak up? • We never hear what it’s really like. • We MUST add our voices so people can picture real teen/young parents.
  • 6.
  • 8.
  • 9. Old way of New way of getting ahead getting ahead in your career High school High school College College Blogging Graduation Graduation Job Job
  • 10. Yearly earnings* • 2008 = $0 • 2009 = $500 (+ FREE trip to Washington D.C. + FREE trip to Disney) • 2010 = $6,000 (+ HEAVILY DISCOUNTED trip to Disney) • 2011 = $37,000 • 2012 = $45,000 (projected) * revenue from and through YML
  • 11. How I Make My Money 5% 9% 10% Advertising 19% Sponsored posts Writing online Book sales Speaking engagements 57%
  • 12. Why blog at all? • You'll learn to think more clearly about both sides of an issue. • You will begin to express yourself more clearly when in frustrating/anger-inducing/stressful situations. • You begin to build a support system of like-minded people. • You can make money from home. • You will have a stronger sense of self. • You will learn new skills. • You will develop a “thing.” • You develop thick skin. • You will have excellent memories to look back on. • You will gain discipline. • You learn to be more professional.
  • 13. Scientific benefits of expressive writing • Fewer stress-related visits to the doctor • Improved immune system functioning • Reduced blood pressure • Improved mood/affect • Feeling of greater psychological well-being • Reduced depressive symptoms • Reduced absenteeism from work • Improved working memory • Improved sporting performance • Higher students’ grade point average Advances in Psychiatric Treatment, 2005
  • 15. How much does it cost to set up a blog? • Domain name + hosting – Ranges from FREE to about $30 a year • Design – anywhere from $100 on up.
  • 16. How to promote the blog • Guest posting • Replying to comments • Commenting on other blogs • Advertising on other blogs • Advertising on Facebook • Posting consistently • Run an effective Facebook page/Twitter feed
  • 17. 4 examples of blogging social media advocacy and storytelling
  • 18. STEPPS BOSTON: #YPSupport chats Every Tuesday at 8 p.m.
  • 19. Jasmine – Mrs. Mommy M.D.
  • 20. Jasmine “Honestly, there is so much about being a young mom and wife that has been challenging in ways that I never imagined. I don't use my blog to pour out intimate details about my personal life, but it is great to have a community of women who know what it's like to go through the ups and downs, and cheering me on along the way.”
  • 21. Gloria – Teen Mommy NYC “Ivoice, toblog to help a blog give teen moms I empower teen moms and I blog to show that not all teen moms end up as a gloomy statistic. However, my most selfish reason I blog is because it helps me deal with being a teen mom. ”
  • 22. Ariella – Fashion With A Story
  • 23. National Crittenton Foundation “I Am Not Invisible” video campaign on YouTube
  • 24. How can you make this work for your students?
  • 25. Incorporate a “Telling My Story” workshop into your program GOALS: • To introduce girls to a wide variety of writing genres; • To teach a robust set of writing and critical analysis skills; • To encourage girls to explore and develop their creative talents, both written and oral; • To nurture girls and promote healthy behaviors and life choices through positive mentoring relationships with other bloggers; • To inspire girls to pursue careers in writing, such as journalism, public relations, screenwriting, songwriting, corporate communications, publishing, website content producing, editing or creative writing; • To equip girls with communication tools to confidently navigate the challenges they face

Editor's Notes

  1. Created: May 2008Monthly readership: 10,000-15,000 readersPrimary demographic: Young mothers age 18-30 Facebook + Twitter fans: 6000+
  2. I was asked to blog for my medical school admissions office, have been featured in a few publications for prospective medical students, and am able to virtually-network with a number of physicians who will be awesome contacts to have as I apply for residencies. My blog is definitely here to stay.”