The document discusses the emotional segregation of people due to fear and skepticism in initiating conversations and highlights a lack of social interaction platforms that connect individuals from varying backgrounds with common interests. It presents the Chan family personas to illustrate generational differences in motivations and frustrations regarding social connections. The proposed solution is a digital and physical platform designed to facilitate conversations and relationships by identifying commonalities among users, ultimately aiming to rebuild love and trust in the community.

1. 03/03/2013

2. Current Situation
People are segregated emotionally because..
• They might be fearful to open their territories
to begin conversations.
• They might be skeptical to a friendly
conversation initiated by a stranger.
• They might not be able to identify those who
share similar interests.

3. Problem Statement
1) Lack of a social interaction platform for
sharing resources that can create bonding
between people who are originally separated
by class, culture, language, generation yet
share commonalities.
2) Current culture of complaining without
constructive problem solving actions toward
deep rooted social problems.

4. Chan Family Persona
Eric Chan
Panny Chan
Elaine Chan Age: 70
Age: 45
Age: 16 Low Telecom Retired Telecom
Accountant/Mum/Housewife
High School Engineer
I don’t like my job, it’s very
Excel at academic performance My daughter is too busy with
boring, I wouldn’t change my
mum wants me to be a her work and household chore.
career because it’s very stable
chartered accountant or lawyer My grand-daughter is too busy
and offers a good salary
with school work

5. Chan Family Persona
Quote
Quote Quote
“I want to live a life
“I never want to “I want to connect
of dignity and value
change who I am, I with my neighbour
by contributing my
would do my best to but just don’t know
wisdom and
realize my dreams where to start”
knowledge to the
and passions.” Motivators society”
Motivators Family, Wealth
Motivators
Fashion Trends, New maximization, Health
Shared memory,
Technology, Self- Frustrations Respect, Being
achievement No spare time. I listened to
Frustrations would rather spend
Frustrations
There is no one all my spare time on
Not used to
whom I can share my my daughter (though
communicate via
dreams to. she doesn’t have
mobile apps,
There is no like- time for me)
therefore does not
minded individuals I I want to stay slim.
engage well with
can find.
granddaughter

6. The Big Idea

7. Belief
Commonalities
Build Trust
Commonalities starts conversations and
conversations will enable relationship forming

8. Proposition
This is both a digital
(Mobile Application) and
A. Personal physical platform that
Profile
enables valuable
B. Your
Concerns conversations and
C. Your Needs interactions by finding
D. Create your commonalities between
Community
the differences of people.

9. Service Journey
Matching
User Input Data
A, B, C
Online
Physical Meet Kick off
Relationship
Up Conversation
Building

10. Match Making Areas
A B C
Personal Profile Concerns Needs
• Interest • Social Issues • Volunteering
– Music/food/s – Sustainability • Entertainment
ports • Family Issues
• Hobbies • Baby sitting
– Education
• Vision – Baby • Domestic helper
• Career path – Elderly care • Immediate
• Personal Issues • Fix lighting
– Health
• Borrow
– Finance
things

11. Open Community
• Open social Interaction platform to share
resources to co-creating societal innovation
(where everyone changes)
Goal
• Let everyone re-think the value of their lives in
the society

12. Open Community
Topic of
Topic Initiator Open Dialogue
Discussion
Online
Physical Meet Community
Relationship
Up Initiative
Building

13. Why District 19
• Rebuild the value of love and trust within
community
• Integrate both virtual and physical social
interaction
• Sustainable relationship
Long Term
Commonalities LOVE & TRUST Relationship

14. Persona
Panny Chan Eric Chan
Elaine Chan
Found people who share Learnt how to communicate
Found like-minded peers her
similar family/health concerns with younger generations.
support the pursuit of her
for practical advice and Found life satisfaction in
dreams
encouragements mentoring youth
The common need for life satisfaction is social connection with like-minded people
who are willing to share and support

15. Thank You
Iris Poon Justine Jay Tang Logan Cheng