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Step 1: Define the goals: Why Social Media? What return is expected? – Define in terms of the mission. What problems is Social Media supposed to solve? What were you hired to do? What difference are you expected to make? If you are celebrating complete 100% success a year from now, what is different about the organization? If your Social Media is eliminated, what would be different? 513/7/2013 www.themeaasurementstandard.com

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