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Mobile strategy for community news and engagement

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Amy Gahran's presentation on how local or regional news and info projects can use mobile technology to engage communities: where to start, what to focus on. For the Knight Community Info Challenge bootcamp, Sept. 24, 2012.

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Mobile strategy for community news and engagement

  1. 1. Mobile Strategies forNews and Engagement
  2. 2. Amy GahranContentious.comamy@gahran.com @agahran
  3. 3. Resources:CommunityMobile.tumblr.com
  4. 4. My ZeroDivide white paper:Funding Mobile Strategies for Social Impact bit.ly/fundingmobile
  5. 5. Do you want to have an audience? They’re on their phones!
  6. 6. Mobile is Everywhere!
  7. 7. Mobile is taking over“By 2015, more U.S. internet users will access the Internet throughmobile devices than through PCs or other wireline devices.” IDC, September 2011 forecast
  8. 8. Local search is going mobile
  9. 9. Mobile: Not just smartphones!
  10. 10. Mobile: Core part ofyour digital strategy...Not an afterthought
  11. 11. Dude, where’s my audience?
  12. 12. Take outyour phones!
  13. 13. Mobile is PERSONAL!
  14. 14. I DARE YOU:Try using your phone for EVERYTHING for one week
  15. 15. Smartphones & texting are more important than tablets (for now)
  16. 16. Where do you start?
  17. 17. Mobile-friendlywebsite
  18. 18. Why you need a mobile site
  19. 19. Check out your websiteon your phone
  20. 20. Responsive web designClearAirChallenge.com
  21. 21. Text alerts & interactivity
  22. 22. SMS services cost $• “Free” SMS services often get blocked by carriers• Twitter fast follow works, but you don’t own the contact list• Reliable SMS vendors with shared shortcode most affordable, reliable place to start
  23. 23. SMS vendorRedOxygen.com
  24. 24. SMS interactivity tools• Twilio.com: SMS & voice interactivity, customization. Huge developer community• MobileCommons.com: Includes SMS and other tools. Comprehensive but very pricey, intended mainly for large orgs/ projects
  25. 25. Crowdmapping:Ushahidi.com products
  26. 26. Crowdmap.com
  27. 27. WashSpot.Crowdmap.com
  28. 28. Social Media: Instagram
  29. 29. Web app:Projects.Propublica.org/dialysis
  30. 30. Native app:VotoLatino
  31. 31. Use existing apps forreporting, awareness
  32. 32. Mobile friendly (sort of) data visualization:www.heritage.org/index/default
  33. 33. Mobile doesn’t stand alone. Support it with: • Print/broadcast media (your own and others) • Advertising (from flyers to TV PSAs) • Other websites • Events, trainings, meetings • Business cards, marketing materials
  34. 34. Mobile special projectsPlannedParenthoodSavedMe.tumblr.com
  35. 35. Future of mobile
  36. 36. You will be assimilated
  37. 37. Amy GahranContentious.comamy@gahran.com @agahran
  38. 38. Resources:CommunityMobile.tumblr.com bit.ly/fundingmobile

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