Molly, does that sound reasonable? · Welcome and roll call· Check in· "KPI" and "Associated Metrics" o Have more groups share their "results" to continue the conversation around this· Relationship mapping· Present a CWRF indicator
Kansas Action for Children will be one of the examples during the webinar. They will share: Objectives for a new campaign to protect the Children’s Initiatives FundWhy building their email list is important for the campaignWhy they chose to use promoted posts on FacebookTheir experience using promoted postsResults in terms of views, shares, clicks and signups
The organization has mapped its network of individuals and organization partners using social analysis tools, ranging from low tech (hand-drawn maps) to social network analysis tools
Mapping NetworksSocial network mapping tools help you visual your network. Use to draw your network because it helps you see the connections and identify strategy. There is a range from simple to complex, free to expensive, and low-tech to high-tech. Example: Draw Network: http://www.flickr.com/photos/cambodia4kidsorg/4002466674/Example: National Wildlife Federation: Low Tech and High Tech - Twitter Network MapHow Networked Nonprofits Visualize Their Networkshttp://www.bethkanter.org/network-mapping/http://twitpic.com/3p4b4yhttp://www.flickr.com/search/?s=rec&w=58428285%40N00&q=twitter+map&m=text
Relationship MappingWhat: The process of
visualizing ormapping your network of individualsand organization partners using low-tech options (e.g., hand-drawnmaps) or social network analysistools.Why: Relationships are thecurrency of social media and helpyou be intentional about leveraging.
Relationship Mapping Can you think
of an example whereexternal relationships have helped your organization achieve a goal? How could “relationship mapping” support your social strategy and help you get more impact?
Relationship Mapping Crawl Walk Run
FlyLists organizations Uses low-tech Uses low-tech Uses low-techor partners but has methods (drawings methods and free methods, free andnot visualized or and sticky notes) to social network professional socialidentified new ones. visualize networks of analysis tools to network analysis tools. individuals and visualize networks. Uses visualization to organizations. Uses data to inform inform strategy and strategy and tactics. measure results.