2. Hi, my name is Korey Mickie and I am a
musician, producer as well as an artist. With
many years of experience from different genres,
multiple instruments and cultures I desire to
create music that world can be impacted by. I’m
looking to further my experiences with opening
a production company while pursuing a further
education at Full Sail University.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Musician
• Artist/Singer
• Music Producer
BRAND ARCHETYPE - Brand
Archetype is HERO. The Hero
archetype acts to redeem society by
overcoming great odds in service to
successfully completing
extraordinary acts of strength,
courage and goodness.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. [Directors and Mixing Engineers]
TARGET AUDIENCE
Darnell Nolin
Outreach Plan:
• Preparing my music journey story.
• I plan to email Darnell
• I will most likely take me close to 30-60 days, so I can
make sure I have product ready.
[Director Marketing] at
[Mnrk Records]
Matty Trump
Outreach Plan:
• Before reaching out I will make sure my music is
prepared for review.
• One Method of contact will be by phone or even email.
• It should take me roughly 90 days to have my music
ready.
[CEO & Engineer] at [Mix &
Master My Song]
Stanley Brown
Outreach Plan:
• Actually prepare what to say, so Stanley’s time isn’t
wasted.
• Method of communication will be through LinkedIN
inbox or through email.
• After reaching out I will attempt to respond within 7
days.
[CEO & Producer] at
[Timeless Music Group]
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Specific goal you want to achieve in short term.
‣Have my music prepped and ready for mixing
to be released publicly.
Mid Term: (2024)
• Specific goal you want to achieve in mid term.
‣Do have my music fully mixed and mastered
and ready for release as well publicity and
marketing.
Long Term: (2025)
• Specific goal you want to achieve in long term.
‣Be traveling in promotion and touring for
marketing for the album that was released as
well music production company started and
running.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Music Production
SOFT
HARD
Novice / Adept / Expert
Music Software Novice / Adept / Expert
Arranging Music Novice / Adept / Expert
Session Organization Novice / Adept / Expert
Pro-Tools Software
SOFT
HARD
Novice / Adept / Expert
Music Theory Novice / Adept / Expert
Artist Development Novice / Adept / Expert
Ableton Live Operation Novice / Adept / Expert
7. I help consumers hear the aspect of
music by making the music about feeling
and passion.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Audio Director, Ramp Church
International
• Music Director/Drummer, Ginuwine
Education:
• Audio Production Certificate, Full Sail
University (Exp. 2023)
Awards:
• Stellar Award Winning Composer
9. COMPETITION
Valentina Chavez
Industry Experience:
• Music Producer & Composer
Education:
• Bachelor’s Music Production
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Logic Pro
• Pro Tools
• Ableton Live
Korey Mickie
Overall Online Presence:
• No connections, no customizations.
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Music Producer & composer
Education:
• Audio certificarte
Leadership Experience:
• Music director for touring artist
• Media director
Skills and Proficiencies:
• Pro Tools
• Logic Pro
• Ableton Live
Overall Online Presence:
• NONE.
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For every producer, engineer or even music
marketing executive, we are brand that speaks
loud and speaks strong. With our tone being
unmatched we are the perfect fit for an untapped
talent that the world is waiting to strike.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Stellar Awards
‣ MAY 2O24 | LAS VEGAS, NEVADA
• Dove Awards
‣ October 23 | Nashville, TN
• The NAMM Show
‣ January 2024 | Anaheim, CA
Digital Marketing
• Primary Content: Already creating and posting musical
creation content.
• Primary Tools: The only tools used currently is Instagram
because of the reach already created. It will be in the from of
prerecorded video.
• Website: The digital website will be difficult to drive traffic to
because of social media awareness from fan database
13. PROFESSIONAL DEVELOPMENT
Mentor
• I already have a mentor in mind. And that is Stanley
Brown. He is well versed in my career desire. Dec 2023
Formal Education
• Marketing Certificate, Nov. 2023
Technical Skills
• Pro Tools certification, JAN 2024
• Logic Pro certification MARCH 2024
Soft Skills
• Perfect Music theory. DEC 2024
• Acquire a list of producers looking for clients. JAN 2024
14. Korey Mickie
You know why the United States doesn’t appreciate music? Because they
don’t understand the message behind the music that requires the love used
to put into it. It’s proven how only the world across other seas understand
the handwork and dedication needed to produce such masterpieces. We
hold the secret!
15. REFERENCES
Chen, Joshua. The Hero Archetype Attributes.
https://mapandfire.com/field-guide/hero-brand-
archetype/#:~:text=The%20Hero%20Archetype%20Attributes&
text=The%20Hero%20acts%20to%20redeem,triumph%20over
%20adversity%20and%20evil.
LinkedIN. https://www.linkedin.com/in/darnellenolin/
Trump, Matty. https://mixandmastermysong.com
SoundCloud. https://i1.sndcdn.com/avatars-000185495758-
c14kqz-t500x500.jpg
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
