Tyrone Thomas is a musician and student at Full Sail University pursuing a degree in music business. His personal brand focuses on helping aspiring musicians achieve their goals through personalized music coaching and guidance. His goals are to graduate from Full Sail, become a famous independent musician, and own his own record label. He plans to connect with other local artists and industry professionals, perform locally, and expand his online presence by 2026.

1. PERSONAL BRAND EXPLORATION
Tyrone Thomas
Project & Portfolio I: Week 1
10/27/2023

2. My name Tyrone Thomas, I’m from Gainesville,
Florida. I’m a very genuine and compassionate
person. My principles are honesty, integrity, and
respect. I have a passion for music. My goals
are to graduate Full Sail University, become a
famous independent musician, and to own my
own record label.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Songwriter
• Musician
• Music Therapist
BRAND ARCHETYPE - showcase
how you go about your work
differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. TARGET AUDIENCE
Celine Joshua
Outreach Plan:
• Start by searching for Celine Joshua’s professional
profiles on platforms like LinkedIn.
• I’m going to compose a professional email.
• Send Celine an polite follow up email and wait one to
two weeks with respectful persistence.
Artist Manager at Universal
Music Group
Daniel Ek
Outreach Plan:
• Start by gathering information about Daniel’s
background, including his education, career history, and
any notable achievements.
• I’m going to compose a professionally crafted and
personal email.
• I’m going to send Daniel an polite follow email after 1-2
weeks.
Spotify Founder
James Curleigh
Outreach Plan:
• I’m going to explore his vision and leadership style,
understanding the company’s history, products, and
values.
• Explain how my background , skills, and interest aligns
with his.
• Reiterate my purpose for contacting him and express
my flexibility regarding timing and method of
communication.
Owner at Gibson

5. GOALS
Short Term: I plan to connect with other local artists,
music industry professionals and producers. Perform at
local venues and open mics. Expand my online
presence by 2026.
Mid Term: 2032
• Expand my performance territory to regional areas,
cities, and potentially neighboring states. Work on
collaborations with established artists, producers, and
songwriters.
Long Term: 2042
• National and international touring. Still remain an
successful independent artist. Strive for grammy
awards.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Lyricism
SOFT
HARD
/ / Expert
Flow and Delivery / / Expert
Creativity / Adept /
Stage Presence / / Expert
Home Refurnish
SOFT
HARD
/ / Expert
Novice / Adept / Expert
Problem Solving / / Expert
Customer Service / / Expert

7. I help aspiring musicians achieve their
artistic goals by providing personalized
music coaching and guidance.
PROMISE

8. CREDENTIALS
Work Experience:
• Home refurbish/laying tile.
• Pallet Jack Operator
Education:
• Music business, B.S., Full Sail University (2025)
Awards:
• Employee of the month twice.

9. COMPETITION
Brandon Blackwell
Noteworthy Experience:
• Toured with world biggest superstars.
• Neyo performance at the white house for Obama last
dinner.
YOUR NAME
Industry Experience:
• Monitor and Broadcast mixer.
Education:
B.A. in show production
Skills and Proficiencies:
• Monitor and broadcast mixer
• PM/MON for Chew Entertainment
• Production Manager
Overall Online Presence:
• How many connections? 580,000, banner image
customized? Yes, professionalism of headshot? Yes,
how detailed is the profile? Very detailed it explain
everything you need to know, published articles? Yes,
active on other social media? Yes, is their LinkedIn
URL customized? Yes
• Grade: Poor, Average, or Superior? Superior, XX out of
100. 100
Industry Experience:
• Songwriter/ Musician
Education:
• Music Business FullSail University currently.
Leadership Experience:
• Songwriter and Composition
• Teaching and Mentoring
Skills and Proficiencies:
• Vocal ability
• Studio recording
• Performance skills
Overall Online Presence:
• How many connections? 20, banner image
customized?, No professionalism of headshot? No, how
detailed is the profile? Its detailed good, published
articles? No, active on other social media? Yes, is their
LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? Average, XX out of
100.

10. BRAND POSITION
For my fans, I provide a higher standard of
quality, reducing the risks of of errors and rework
because I have specialized knowledge, skills, and
experience in my field.
“DOME”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Crowbar Open Mic
‣ Nov. 8th, 2023 | Tampa, FL
• FMEA Conference
‣ Jan. 10th-13th 2024 | Tampa, FL
• Tim McGraw: Standing room Only Tour 2024
‣ Mar. 16th 2024 | Orlando, FL
Digital Marketing
• Primary Content: what type of content will you create and
publish online? I’m going to be announcing and sharing my latest
songs, albums, and music videos. Think about the different types
of content that would coincide with your brand archetype and
temperament. I’m going to offer a look behind the scenes of my
projects, showcasing the dedication that goes into my work.
• Primary Tools: Which social networks or online tools will you
use to promote your content? Instagram and Facebook. How
often? Everyday What format? Music tracks and videos, live
performances, lyric videos, and interviews.
• Website: Im going to use a blog or news section to regularly
update my website with fresh content.

12. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? A mentor with a substantial
background in the music industry, preferably someone
who experienced the ups and downs of a music career.
Formal Education
• Music Business December 2025.
Technical Skills
• Culture and Entertainment Manager January 2024.
• Telemundo - Entertainment and Streaming March 2024.
• Label Manager May 2024.
Soft Skills
• PR celebrity assistant December 2023.
• Director of Entertainment April 2024.
• Ghostwriter June 2024.

13. Tyrone Thomas
For young musicians who are just starting out and want to make it in the music industry, I provide amazing chances to
meet important people in the music business and connect with other musicians. We put together cool events and make
smart partnerships to help you get ahead in your music career.

14. REFERENCES
https://www.linkedin.com/in/brandonrblackwell?original_referer
=https%3A%2F%2Fwww.google.com%2F
https://www.onetonline.org/link/summary/27-2042.00
https://www.linkedin.com/jobs/search?keywords=industry%20e
vents&location=United%20States&geoId=103644278&trk=publ
ic_jobs_jobs-search-bar_search-
submit&position=1&pageNum=0
https://www.fullsail.edu/hall-of-fame/inductees/brandon-
blackwell