Zynga Executive Summary

Zynga Executive Summary
Executive Summary Zynga Inc. (Zynga), is a provider of social game services with 240 million
average monthly active users over 175 countries. The Company develops, markets and operates
online social games as live services played over the Internet and on social networking sites and
mobile platforms. The Company's games are accessible on Facebook, other social networks and
mobile platforms to players globally, wherever and whenever they want. It operates its games as live
services. All of its games are free to play, and it generates revenue through the in–game sale of
virtual goods and advertising. In March 2012, the Company acquired New York–based social game
developer OMGPOP, makers of the cultural hit mobile game, Draw Something, and ... Show more
content on Helpwriting.net ...
Then, which leads into our more long term recommendation, the strong firms in the industry tend to
continue rising at a more steady and pro–cyclical rate. Zynga has a particularly strong business
model that may be unseen by most investors. These reasons are that they, unlike many app based
startups, do not solely rely on advertising and banner ad revenue. While this makes up a substantial
revenue stream, they derive the majority of their profits from the sale of digital assets which incur
little to no variable costs. Also, Zynga's strength is, in part, tied to the strength of Facebook. Though
many people disagree with the immensity of Facebook's valuation, few would disagree with the fact
that it is one of the strongest, fastest growing companies. Farmville, one of Zynga's staple products,
is and has been tied to facebook since its inception. The relationship has proven mutually beneficial
for both parties and so Zynga would probably have the chance to feature another game on Facebook.
If this happens around the time that Facebook goes public, (if it ever does), then Zynga's stock
should see rapid and significant growth. A major drop–off in a recent valuation has come at the
realization that many of the games Zynga has are, "faddy". This means that people love them for a
small window of time and then get over them and they go unnoticed to new users. This is true and
almost
... Get more on HelpWriting.net ...

Facebook SWOT Analysis
Introduction Facebook is estimated to have over 845 million users, mostly college–aged young
adults. Its explosive growth and reputation in social networking have made it not only a market
leader, but also a household brand name. The audience is global (excluding China) and the site has
now been translated into 70 different languages. Strengths Customer features are very appealing.
These include instant chat, video conferencing, free communications and applications, customized
personal pages, games, and advertising for events or small businesses as well as major corporations.
It is a platform for different people around the world where they can share their ideas and reconnect.
It has a solid reputation. Revenue streams are diverse and continue to grow 2012 estimates are $4.51
billion. The company has several major corporate business partners and in 2012 launched its first
IPO. which has shown a strong initial stock performance. Facebook is an early adapter of
technology and was one of the first social networking sites to optimize its platform for mobile
devices. Its technical platform allows for millions of applications, including Zynga. Weaknesses
Facebook has a high valuation of $75–100 billion which is difficult to justify. After the first quarter,
the company failed to produce financials which caused stock prices to plummet. This is not good in
terms of attracting new investors. In addition, customers often complain of bugs and problems when
interacting online

The Top 5 Most Asked Questions About Linkedin
The Top 5 Most Asked Questions About Linkedin
Internet advertising that is societal is the procedure for gaining concentrate in addition to traffic on
the blogging platforms. 0 websites. In this procedure, usually inspired information to get the real
community through promotion from a thirdparty trust worthy provider should be created to make
sure that individuals to share the articles of the enchantment jointly with others in addition to create
a brutal collection that may create firm manage in addition to go above above forex trading
marketplace thought. Every online marketer marketer wants something, a service or product, an
aspiration and a provide going to encourage within the huge along with web that is mindboggling. In
case that you have them summarized in your ideas, congratulations that are next! That 's actually the
hardest element of going to the specific net 2 . 0 challenge, along with to any level farther, every
arduous work may assist with reach economically in addition to wonderfully till you put feet across
the sociable networking magician standing people plans.
Your interpersonal press whole planet will undoubtedly not be small plus a whole lot more extensive
than formerly. This can be a tremendously appropriate marketing program which achieves
distinctive ethnicities, age age brackets, religion, genders, locations, fires together with like, to
ensure that it assists it be the perfect car to reach in addition to objective the very best marketplace
in

Mba Capstone
Table 1_Seven Cs Company | Strengths | 1.1–First mover advantage: attracting more conservative
users(1)1.2–Passes Google as the most popular site(2)1.3–Huge market share: 845m users; Leading
photo sharing site: more that 14 million photos uploaded daily(3,4)1.4–Most innovative company
beating Google and Apple, offering popular platform for apps developers(5,6,7)1.5–Available in
over 70 languages(8) | | Weaknesses | 1.6–Safety & Privacy issues: user accounts hacked and
misused, users quit(9,10)1.7–Too dependent on Zynga: 12% revenue 2011 of games & virtual
goods, a significant number of pages generated by Zynga applications(11,12)1.8–Shut down
because of Islam cultural clashes, blocked because of conservative moral ... Show more content on
Helpwriting.net ...
roviding cloud computing service, establishing data centers(32,38)1.42–Facebook & Skype:
video chat(22) | | Partners | 1.43–Zynga: social games for Facebook network(52)1.44–Pandora:
music apps on other sites(54)1.45–HTC: a device for Facebook's mobile strategy(53) | | Suppliers |
1.46–Dell: providing infrastructure servers for a cloud computing project(39)1.47–Intel: supplying
server technologies(40) |
Table 2_Ecosystem Competitors | 2.1–Microsoft: alliance in advertising to reduce
competition(41)2.2–Beating Google, Twitter & MySpace through capability of strong
innovation and R&D(5)2.3–Launching new products & applications: more advanced
& higher speed than rivals(19,20)2.4–Building barriers to entry & switching costs:
establishing strong relationships, partnerships, strategic alliances such as with Microsoft for
advertising & Skype for video chat(21,22)2.5–Talent acquisition by recruiting from
competitors: David Fisher from Google(42)2.6–Facebook Platforms: tools for companies'
development(43,44) | Customers | 2.7–B2C: connecting people with people, everywhere
permitted(68)2.8–B2B: marketers, free channels; advertisers with budget, solutions to audience;
developers with resource, offer platform(69) | Collaborators | Alliances | 2.9–Facebook &
Microsoft: advertising, search engine(21)2.10–Facebook & Dell: energy saving and
environmental protection, provide cloud computing service, establish data centers(32,38)2.11–
Facebook

Facebook Case IPO
"Facebook, Inc: The Initial Public Offering" Introduction Facebook, which was founded by Mark
Zuckerberg in February 2004, is an online social networking platform with the mission of making
the world more open and connected. Within a few years, Facebook attracted millions of new users,
from 1 million Monthly Active Users to 845 millions Monthly Active Users. Though competing
with global and regional corporations in the industry, Facebook kept growing rapidly. With the high
expectation of investors, Facebook finally decided to go public. The "Red Herring" of Facebook
stated that its goal was to connect all two billion global Internet users. Basing on our analysis of
Facebook's IPO, we would like to give several recommendations on the ... Show more content on
Helpwriting.net ...
However, by mid–May it had fallen to $12.17 with a loss of 39 percent post–IPO. Zynga, the online
gaming company, went public in December 2011 and issued 100 million shares at $10/share, which
was at the ceiling of the price talk of $8.50 to $10.00. Zynga's share price fell by 5 percent on the
first day of trading and by mid–May was still 14.4 percent below the IPO price. Intrinsic value
refers to the value of a company, stock, currency or product determined through fundamental
analysis without reference to its market value. It is ordinarily calculated by summing the discounted
future income generated by the asset to obtain the present value. In this case, Facebook's intrinsic
value is its estimate value/share from Discounted Cash Flow analysis. As it is showed in Exhibit 3,
Facebook's estimated value/share is $32.44 using Discounted Cash Flow analysis. The price from
the price talk is $38, which was raised from around $28 to $35 to $34 to $38 per share because of
the overwhelming demand from investors. And the price talk is 17% higher than the intrinsic value.
Based on our one–way sensitivity analysis of seven variables as it is showed in Exhibit 4, which are
revenue growth rate, terminal growth rate, pre–tax operating margin, increase in Capex, increase in
NWC, cost of capital and marginal tax rate, we conclude that cost of capital and pre–tax operating
margin are the two most sensitive variables from our calculation of the slope rate R. And our two–
way

Guide for Ema
Guidance notes The three texts below provide information about the business environment for the
Facebook company in May 2012. For this task, imagine you work for Facebook, and you have been
tasked with carrying out a SWOT analysis on the company to determine whether this is the right
time for the company to grow. Your job is to write a SWOT analysis and a report based on this
analysis. You are writing this analysis and report for the senior management team. Your analysis
should provide the team with a complete overview of the situation and should end with suggestions
for what the company should do based on your analysis. This task requires you to demonstrate your
skill in selecting and organising information to produce a company ... Show more content on
Helpwriting.net ...
At the time, analysts said the company was expected to be valued at $75 billion to $100 billion. But
according to the filing, Facebook made only $3.7 billion in revenue last year, the bulk of that from
advertising. Until now, advertisers were largely limited to a variety of ad spaces that were positioned
on the right side of the Facebook home page, in addition to creating their own Facebook pages. The
company said a new set of 'premium ads' will run at different points in the site, with a special
emphasis on ads running throughout a user's mobile feed. Facebook's Biggest Stumbling Block:
Privacy Practices Facebook's biggest stumbling block has been its privacy practices. As the world's
largest social network, Facebook has been under intense scrutiny from consumers, courts and
regulators worldwide over how it handles the data it collects from its 845 million users. But as a
company preparing to go public, it is under pressure to find new ways to turn that data into profit.
The company has repeatedly alienated users over privacy – as in the case of the 2007 controversy
over Beacon, a tool that automatically posted on Facebook what its users did or bought on other
sites. It has also faced lawsuits over the use of its members' 'like' endorsements in ads and drawn
scrutiny for a facial recognition feature. The scrutiny is at its most intense in Europe, where
Facebook's data collection practices have tested the boundaries

Strengths And Weaknesses Of Swot
Strengths One of CanGo's major strengths is that roughly 80 percent of their sales come from Just–
In–Time (JIT) inventory ("Financial Information," n.d.). Having such a high percentage of their
sales coming from JIT inventory allows CanGo to keep their overhead expenses low while still
ensuring their products are still available. One of the ways that this lowers their overhead is by
reducing the warehouse space needed. Since most of the inventory arrives just in time to be shipped,
there is no need to have a place to store it. Keeping their JIT inventory at roughly 80 percent also
helps CanGo to serve their customers faster and more efficiently by giving them more control over
the manufacturing process. This control makes it easier to quickly respond to any changes in the
customer's needs (Conrad, n.d.). Another one of their strengths is that they have positive sales for all
their divisions. The assumptions statement on their financial statement says that their online book
sales division is their only profitable division. However, their financial statements show that their
MP3/CD/DVD division had a 233.3 percent increase from to 2008 to 2009 with an additional 8
million dollars in inventory left over, while the Books division only had a 114.3 percent increase
over the same time frame. Since CanGo purchased WebJouster in the beginning of 2009, there is no
comparative data for their Online Gaming department. However, its revenue for 2009 was 25
million dollars. Since they

Facebook: A Sociological Evaluation Essay
This paper will explore the effect Facebook has had on society. By comparing groups today to
groups fifty years ago, and by looking at personal experiences, recent political events, and
interactive games, I will evaluate how Facebook has affected society's perception of groups. There is
no denying that social networking is an integral part of modern society. We spend all day updating
our statuses about the latest episode of True Blood, or liking our friends' photographs from their
recent trips abroad. Our language has evolved to include words like "vlogging" and "tweeting"
(which mean video blogging and posting to Twitter, respectively). Our "feeds" are linked to our cell
phones, so they become available at the touch of a button. Social ... Show more content on
Helpwriting.net ...
All of these types of groups have a tremendous impact on society. Some recent examples of the
influence Facebook groups have had on the political world are the revolution in Egypt and the
Occupy Wall Street movement currently taking place around the world. In an article on CNN.com,
the impacts of Facebook on the Egyptian revolution are explored. Five anonymous activists in Egypt
created a Facebook event for the protests, calling it "The Day of the Revolution Against Torture,
Poverty, Corruption and Unemployment." Many people were skeptical at first, questioning the fact
that support was being garnered for the protest by way of a social networking website. However,
despite the initial apprehension, the rebellion was successful and president Hosni Mubarak was
overthrown (Sutter, 2011). Another political protest that has been largely organized on Facebook is
the Occupy Wall Street movement. Jennifer Booton wrote about the effects in an article for FOX
Business last November, stating, "Social media helped the Occupy movement spread online
instantaneously and to other cities in a matter of days (2011)." Protesters are posting videos to sites
such as YouTube and DailyMotion that depict police officers at their worst: blasting peaceful
activists with tear gas, beating them with clubs, even shooting at them! These videos have garnered
much support for the

Strategic Planning For A Strategic Initiative Advancing...
CanGo Final Report DeVry University BUSN 460 CanGo Final Report Executive Summary The
content of this report is the consultant's direct response to the current dilemmas facing the CanGo
organization. The Project Consultant Group, selected to initiate a comprehensive response that
allows for the immediate implementation of the principals and guidelines within this text. The
Project Consultant Group develops a strategic initiative advancing the CanGo Corporation through
strategic approaches both academic and relevant innovations in the functions of business. The
consultant team selections of solutions are founded to offer an immediate increase in revenue,
productivity, efficiency and conflict resolution in all areas identified ... Show more content on
Helpwriting.net ...
SWOT Analysis Strengths:  CanGo has become one of the fastest growing online small business
companies.  They specialize in games, books, music and are considering their next move to be
online gaming.  They have labeled themselves as "the customer". By doing this it allows them to
keep the question "what do we want" in the forefront of the minds all while focusing on understand
the customer's needs and wants.  The CanGo staff is strongly dedicated and committed to the
furthering of the company.  Staying competitive coupled with strong customer satisfaction is of
high importance.  The team is always willing to try something new.  The Team is constantly
trying to improve the company.  Diversified products Weaknesses:  CanGo has a limited
advertising budget.  CanGo distribution capabilities are limited.  CanGo isn't clear or certain
about the direction in which it's going.  Not having a plan implemented can be detrimental to the
company.  Each employee has taken on different task, but without a clear direction it will end in
disaster.  Employees are trusted to perform their jobs, however there lacks anyone to critique the
performance of the employees.  Situations and mistakes should be directed to someone so that
they are corrected or avoided in a timely manner.  There are delays with the delivery 

Social Media Essay
Introduction There have been a lot of changes since social media has been involved in the land of
gaming. Games aren't all about the story or the quest, it has become more interactive digitally with
other members. This includes online multiplayer mood on gaming consoles, personal computers,
smartphones and tablets. Two or more people play the same game and communicate, either using
webcam applications like Skype or message through Facebook Messenger. There are other great
social media applications or websites used to accomplish these tasks, but Skype and Facebook are
broadly used. Skype having 560 million users (Skype Company Statistics, 2017) and Facebook
having total of two billion users (Statista, 2017). Video games have come a long way from the
beginning, players can now use controllers only to connect to players from almost any country
instantly. Video games range from health problems, social skills, positive team building exercises,
depending on each player and their own game habits (Youngkyun Baek, 2014). Devices
Smartphones have taken gaming by storm, with variety of free and completive games which can
share scores and lets users compete with their friends and families or even strangers (Tews, 2013).
Social media not only contribute to the provision of gaming information to interested parties. Today,
social networks are the platforms on which games are played. Candy Crush and the replays of the
original game that followed its worldwide success, have seen video

John Koza And Daniel Bower's Business Model Of Scientific...
1. Introduction to the Organization John Koza and Daniel Bower founded Scientific Games
Corporation(SGC) in 1973. Formerly known as Autotote, Scientific Games Corporation is the global
innovator in the lottery and gaming industry. After they launched the world's first instant lottery
game in 1974, Scientific Games Corporation has continued to develop their products and services
worldwide. SGC currently operates under a wholly owned subsidiary under Bally Manufacturing.
Scientific Games Corporation was incorporated in Delaware on July 2, 1984. Scientific Games
Corporation is a publicly held company that trades on the NASDAQ under the symbol SGMS. In
1993, this equity went public at an IPO of $11 per share. Today on average, SGMS trades for
anywhere from $20 – $24 a share. A few key people in senior management positions today are: ➢ ...
Show more content on Helpwriting.net ...
The organization's business model is laid out in their strategic blueprint for growth. The business
model of Scientific Games Corporation focuses on striving for global market leadership, focuses on
growing recurring revenue, focuses on upholding and promoting leadership position, creating "must
have" products, upgrading and improving business processes, launching transformational
innovation, motivating and recognizing talent within the organization, and to promote and champion
"One" Scientific Games culture. Scientific Games Corporation is comprised of three business
divisions: ➢ SG Gaming: Provides electronic gaming systems for commercial casinos as well as
arcades across the globe. Offer gaming device and casino management systems, and casino pit
products. ➢ SG Lottery: Provides instant lottery games, sports betting, gaming systems, Internet
platforms, retail programs and mobile apps. ➢ SG Interactive: Provides digital gaming experiences
and on–the–go casino

ACC 291 Final Exam
ACC 291 Final Exam
Copy this link to your browser to download:
http://www.finalexamguide.com/ACC–291–Final–Exam–1–3.htm
1. On January 1, a machine with a useful life of five years and a residual value of $40,000 was
purchased for $120,000. What is the depreciation expense for year 2 under the double–declining–
balance method of depreciation?
2. As a recent graduate of State University you 're aware that IFRS requires component depreciation
for plant assets. A friend has asked you to succinctly explain what component depreciation means.
Which of the following correctly describes component depreciation?
3. Given the following account balances at year end, compute the total intangible assets on the
balance sheet of Janssen ... Show more content on Helpwriting.net ...
If Brevard Corporation uses straight–line depreciation, what annual depreciation will Brevard report
for 2014?
18. On July 1, 2014, Fleming Company sells machinery for $120,000. The machinery originally cost
$300,000, had an estimated 5–year life and an expected salvage value of $50,000. The Accumulated
Depreciation account had a balance of $175,000 on January 1, 2014, using the straight–line method.
The gain or loss on disposal is
19. On July 1, 2014, Linden Company purchased the copyright to Norman Computer Tutorials for
$140,000. It is estimated that the copyright will have a useful life of 5 years. The amount of
Amortization Expense recognized for the year 2014 would be
20. The following totals for the month of April were taken from the payroll records of Metz
Company.
Salaries $30,000
FICA taxes withheld 2,295
Income taxes withheld 6,600
Medical insurance deductions 1,200
Federal unemployment taxes 240
State unemployment taxes 1,500
The entry to record accrual of employer's payroll taxes would include a
21. Thayer Company purchased a building on January 2 by signing a long–term $2,520,000
mortgage with monthly payments of $23,100. The mortgage carries an interest rate of 10 percent.
The amount owed on the mortgage after the first payment will be
22. The following data is available for BOX Corporation at December 31,

Stephen Gill : An Entrepreneur Of The Country's Fastest...
Background
Stephen Gill is a young, motivated entrepreneur that started out with a laundry list of ideas that have
now landed him on Inc Magazine's annual ranking of the country's fastest–growing private
companies. Gill recalls that he has considered himself an entrepreneur all his life. With this
mentality, Gill, 27, went on to become a graduate of Rowan University's Rohrer College of Business
with a bachelor's degree in Entrepreneurship and Marketing. During his degree, he says that the
overall major was helpful and, by the end, his professors encouraged him and his colleagues to work
for an entrepreneur for at least 10 years before becoming one themselves. However, he had other
plans and jumped right into the process. He started out by ... Show more content on Helpwriting.net
...
From the large number, the team then zones in on real, prospective customers that would be a
perfect match for the company's product or service. This results in the company gaining more "in
market" traffic. In addition, their technology allows them to provide the company's new customer
with the highest customer experience level by matching them strategically. Gill sums up the goal of
Leadnomics as the ideal method to create the most valuable and profitable relationship between the
consumer and their product or service provider. This is due to the fact that Leadnomics believes that
the best way to serve their clients is by serving the consumer first. Like we learned in our course,
this method of thinking tends to avoid running into the "loop of despair" by beginning with the
customer's needs as a priority.
In addition to Leadnomics, Gill has also co–founded 50onRed in 2008 and holds the position as its
CEO. 50onRed is an Internet marketing company that helps companies optimize their digital
advertising campaigns. The company achieves this by offering software that "automatically detects
available space on websites or other digital content where advertising units may be displayed[,]"
"displays ad units to an Internet user for sponsored articles[,']" "provide[s] an Internet user with
coupons or discounts relevant to content currently being accessed[,]" displays "full–page
advertisement[s] that appea[r] based on certain triggers or

Zynga Case
The company Zynga, which was conceived in 2007 by founder Mark Pincus, became a top company
in the social gaming world. At first, they partnered with Facebook to get their games noticed. Soon
enough, over a billion of their users were playing fun and addicting games like Poker and Words
With Friends. Zynga.org was also created to help donate in–game profits to various nonprofit
organizations to help better the future of many individuals through gaming. Not only that, their
employees would also donate to the charity of their desire. A company like this would seem to be
one that would excel in the market place. However, in recent times, various external and internal
factors have been undeniably affecting them. One external factor that has been affecting ... Show
more content on Helpwriting.net ...
Within the past couple of years, Zynga has had 3 CEOs. The first leader was founder and CEO Mark
Pincus. Pincus founded Zynga in 2007 with the hopes of redefining gaming and bringing people
more entertainment (Zynga.com). However, Zynga was soon faced with a number of troubles in
which Pincus could not handle. First, Pincus ended up having to layoff over 17% of his staff due to
underperformance with the games (Pepitone 1). This had a detrimental effect on the company
because losing a great deal of employees not only results in money loss, but also in loss of
productivity. Next, Pincus was faced with trouble surrounding his games. This trouble occurred
when the company was forced to shutter over a dozen of their games due to loss of active users.
Since the first shuttering, several more have occurred (Pepitone 1). As a result of these losses within
the company, Mark Pincus felt as though he had no choice but to step down as CEO. Although he
would step down, he would still have some say in the decisions that are made regarding the
company, being that he is Chairman of the Board of Directors and also the founder (Pepitone

Facebook : A Platform For The Service Suppliers
MIS3555 – Midterm
(Questions Answered: 1, 2, 6, 7, and 8)
Question #1
Facebook, in my opinion, is a multisided platform for the following reasons:
1) It experiences multisided network effects – the more users there are, the more valuable the
platform becomes as a whole. This is especially true from a multisided perspective, because the
more users there are the more valuable the platform is for the service suppliers / advertisers. This
exponential growth of value based on user base is a prime example of a platform and when that
value stretches across at least 2 stakeholders from each side of the platform, then we can be sure that
it is a multisided platform.
2) Depends (or at least has depended) on complementors like Zynga to bring ... Show more content
on Helpwriting.net ...
We can already see that with their current expansion into the food delivery business. Instead of
partnering with an already existing food delivery service, they are entering that market.
2) Less dependency on complementors. As Facebook is the largest social media platform and part of
the digital giants, it has hard power unlike most other firms, they can enter any industry with relative
ease just because they have the resources available to do so. This is a treat to a multisided platform
as the company is not reliant on complementors unless they have some data that is invaluable and
unattainable by the giant (Facebook) itself.
3) Lack of community on the vendor–side. While Facebook boasts a huge community of users, since
that is their main focus, there is no issue with community among the users. However, community
around the service providers is lacking. It is almost like they are secluded and isolated. Such
restriction on the community is the backbone of a multisided platform. Question #2
Facebook has an array of information assets that it owns by collecting information on its users.
Demographic Information / Contact Information
Facebook receives this information upon registration to its service. Simply by receiving such
information from millions of people around the globe, they are able to run analytics based on
consumer groups. The reason why this data is invaluable for them is because of the sheer magnitude
of users.

What Is A Logo?
What is a logo? In today's world, it is very important for organizations to protect their intellectual
property, otherwise known as creations or inventions, literary or artistic works, symbols and designs,
and names and images usually for the purpose of commerce. Intellectual property (IP) is protected in
law by trademarks, copyrights, trade secrets, and patents that provide recognition of their security. A
logo is a symbol, design, or graphic that is affiliated with a brand, company, or organization to
identify a source of goods.
Copyright vs. Trademark Logos belong in their own category of IP, where there is a grey area of
what means of protection is necessary, somewhere between copyright and trademark. Businesses are
known to use both to protect such logos. Companies that provide services for logos, branding, and
merchandising from a third party standard often feel the ramifications of misusing their customer's
logos for their own marketing purposes. Copyright and trademark infringement are among the most
common types of marketing misuse. There is often confusion between using protections with
copyrights versus trademarks. A copyright protects an original work of authorship fixed in a tangible
medium of expression. However, a trademark protects sources, including words, symbols, smells,
pictures, and sounds, that are used to identify the source of goods and distinguish them from goods
sold by others (Harazin 2012). Generally speaking, when most people think of

On the other hand, while Zynga has managed to keep a...
On the other hand, while Zynga has managed to keep a positive cash flow in operations for 2013,
their cash flow in investment activities were positive for the first time. For a growth company, this
could also be a tell–tale sign that the company is at a standstill in deciding what their next project
should be. Profitability Assessment Return on Equity Description: Return on Equity (ROE) indicates
what each owner's dollar is producing in terms of net income that is the rate of return on stockholder
dollars. ROE is a common metric for assessing the value of a firm and most investors look to ROE
first when deciding where to allocate their capital. As such, it is also an important measure for a
CEO to monitor. Present Position: ... Show more content on Helpwriting.net ...
Another way to make the ROE look better is to increase debt financing. An increase in debt on the
balance sheet makes shareholder's equity smaller and thus increases ROE without an increase in
earnings. As the other ratios herein indicate, Zynga has not been utilizing debt to a large extent. So
an increase in debt may help, but the company's main focus should be on increasing revenue. An
argument could be made here that Zynga's low ROE at this stage should be disregarded, given its
circumstances as a relatively new company in a rapidly changing external environment. Investors
may need to accept that Zynga needs to spend money in order to make money. Other indicators
would tend to support this, including the steady rise in ROE itself, which if the trend continues,
should bring ROE into the black by the end of 2014. This trend suggests that Zynga is getting more
efficient, possibly through economies of scale, but it should be expected that research and
development remains a significant expense cutting into equity investor's returns. Return on Assets
Description: Return on Assets (ROA) is synonymous with return on investment. It indicates how
well a firm uses its assets to produce net income. It is calculated by dividing a company's net income
by its average total assets for a given period. Like ROE, ROA is often used as a measurement of
firm value by providing solid insight to the number

The Intrinsic Value Of Facebook
What is the intrinsic value of a Facebook share? How does this valuation compare to the price talk
from underwriters? The intrinsic value of Facebook stock was very difficult to find, since the
company is relatively new and has been growing at an extreme rate. Based on the most recent sale
of Facebook stock via a private transaction the per share price was $44 in March. However, based
on the DCF analysis by professor Aswath Damodaran the intrinsic value of a single Facebook share
would be $32.44. The problem is whenever using DCF analysis; the analysis is very sensitive to all
assumptions uses, which were plenty in the case of Facebook. The price talk from underwriters
varied immensely within the time from of February when the Red Herring was filed, all the way to
May. At the very beginning, price talks were anywhere from $20 – mid $30's. They were set to offer
337,415,352 shares. As the broader market continued in bullish trend and momentum for the
Facebook IPO became greater. Price talks now shifted to $28–$35 range. Knowing that demand for
the stock was said to be growing it was noted that many IPO are priced conservative to leave room
for a pop on the first day of trading. On May 11 CNBC made a statement along the lines that
demand was much greater than supply for the stock. Shortly after on May 14, the price talks had
now moved to $34–$38 range and now offering 421,233,615 shares, the additional shares were all of
insiders. This would set the companies valuation at

Kevin Rose: From Wunderkind to Wiseman
Kevin Rose: From Wunderkind to Wiseman Millionaire entrepreneur Kevin Rose may not be as
well–known as founder of Facebook, Mark Zuckerberg or Twitter's founder Jack Dorsey, but he has
been influential in the tech sphere for many years. Through his diverse career, Rose has exhibited
many entrepreneurial traits ranging from calculated risk taking to the ability to see an opportunity in
the market. Kevin Rose took a risk early in his career, dropping out of his home–town University of
Las Vegas to work full–time as a programmer. He was met with an opportunity to work on TechTV's
"The Screen Savers," a show that focused on technology and computers. As a host, Rose gained
notoriety in Silicon Valley and was able to meet many of "Silicon ... Show more content on
Helpwriting.net ...
But Rose isn't just a shrewd investor. He's also an entertainer. He used his platform as the founder of
Digg to start "Diggnation" which was produced by Rose's web television company, Revision3.
"Diggnation" was a video podcast hosted by Kevin and his friend Alex Albrecht. The show was an
informal discussion between Alex and Kevin which employed stories from Digg.com to guide the
discussion through relevant "tech and cultural news" ("Robert"). Through his show, Kevin turned
not only Digg, but himself as well, into brands. Rose, at times, leveraged the show to promote his
ventures. Although Rose left Diggnation in 2011 and Discovery channel now owns Revision3,
Rose's contributions have given him a large fan base in the tech enthusiast sphere. After leaving
Digg, Rose started a mobile app company called Milk but quickly shut it down when offered a
position at Google. As a partner in Google Ventures, Rose is able to dedicate all his time to venture
capitalism, granting his innovative intuition to fellow techies as they navigate starting their own
companies. While Rose has certainly had an eventful life, a few common themes are apparent. One,
he does not seem to be happy staying in one position or at one company for very long. He finds
opportunity and jumps on it. Two, most of the opportunities he takes a chance on seem to work out.
Entrepreneurs need to create their own luck. Three, he does not have any problem with quitting.
Many people

Facebook
Name –
Instructor Name–
Subject–
Date–
Scope of Face–book
Social networking sites are a boom these days with increasing number of people signing up on
social networking sites such as Twitter, face book and Orkut etc in order to stay updated online and
gather their known on an online platform. These sites are gaining more and more popularity among
the youth, students, professionals, businesses men etc all have their profiles on these sites due to the
fact that they can stay connected with their known ones and update their status periodically which
serves as an effective linking tool helpful in domestic and professional front. Globalization has
shrunk ... Show more content on Helpwriting.net ...
The primary source of company's revenue is advertising. Face–book places ads on the right corner
of the page and user information is collected on the basis of likes and dislikes, activity on the site,
preferences etc and that is how advertisements are tailored according to your preferences and
activities on the site. Every time you visit the site, adverts are displayed on the basis of your own
interests and preferences which help the company to make profits and deliver customer or user
satisfaction. Despite of the fact that FB has a lower click through rate (CTR), it still enjoys a great
traffic on the site is a great commercial platform for advertising companies, delivering the desired
success and customer satisfaction. Even if the displayed adverts are ignored by the users, they still
make an impact on consumer or user mind and build brand awareness. Companies also earn profit
through sharing and selling user information to their partners and Google is an ideal example of this
phenomenon however Face–book has not yet planned to follow this. Some opine that this
compromise on user privacy violates privacy laws however the given information is said to be
anonymous. The company is doing great business and is worth $ 100 billion today (Robertson
2012).
It should be noted that Face–book does not make all of its profit from adverts. As recorded in the
first quarter of 2012, the company earned 82%

The Pink Chalkboard Wooden Balance Bike
Kinderfeets Pink Chalkboard Wooden Balance Bike
Introduction:
The Kinderfeets was made by the Netherlander developer moving into California .They formerly
built this specific bike pertaining to the kid since precisely what they wished has not been offered. It
does not take merely timber harmony bike available which has a footrest strategically located
wherever pedals would likely commonly always be. They have the adaptable, washable, shock
absorbing seats and also a minimal phase by way of figure to allow for your youngest harmony bike
participant. What 's more, it incorporates zero air flow zero preservation biodegradable four tires.
There may be yet another neat attribute that may be best of all that this chalkboard conclude. It is
handmade while using solid wood via rapid expanding birch bushes.
Feature of Products:
The Kinderfeets Forest Stewardship Council (FSC) Accredited.
Handmade via rapid expanding birch bushes – every single woods applied can be replanted
Foot peg allows situation foot effectively pertaining to hanging around
EVAAirless Biodegradable Four tires
Ergonomically made, washable, adaptable, shock absorbing seats
Handlebar situation to promote very good posture
Low Phase by way of figure which in turn spots children's foot more detailed to the soil in order that
they experience safe and sound
Benefit of using this Product:
Completely removable seats deal with. Little ones find soiled, so accomplish his or her bike seating.

Mobile Phones Essay
In their relatively short period of widespread use since their introduction in 1978 (Agar, 2003),
handheld mobile telephones have had a significant impact across the globe on a social and economic
level, however the long term impact of their use is difficult to predict. Despite this, mobile use in
Australia has rapidly grown to rate of almost 130 phones per 100 people (MNO Directory, 2011),
one of the highest in the world. Increasingly, consumers are purchasing smart phones, which have
the same capabilities as computers in terms of internet access and processing power (Macmillan,
2007). These modern "smart phones" also allow for advanced features, such as mobile high–speed
access to the internet and social media, and the ability to create, ... Show more content on
Helpwriting.net ...
Dr Aric Sigman in his 2009 publication makes the claim that face–to–face contact has been
declining as a result of social networking, and this reduction in human contact can alter the way
genes work, upset immune responses, hormone levels, the function of arteries, and influence mental
performance which in turn could increase the risk of serious health problems such as cancer, strokes,
heart disease and dementia. With social network users totalling 1.43 billion in 2012, increasing
almost 20% since 2011 (EMarketer, 2012), it certainly appears as though the popularity of these
websites is showing no evidence of a decline, and if the claims Dr Sigman makes in his article are
accurate, the use of social networking on mobile phones simply amplifies the negative aspects of
social networking. Mobile software or "apps" are a popular, but recent feature of mobile phones.
Software store fronts come preinstalled on all major smart phone platforms, and provide the user
with access to a range of downloadable content such as games, themes and applications which can
provide additional features not provided by the original equipment manufacturer. With the mobile
application market expected to grow to be worth $25 billion by 2015 (Markets & Markets, 2010),
the huge potential for success of mobile software can be seen with Finnish software developer
Rovio,

Video Game Industry Has Undergone Significant Changes From...
The video game industry has undergone significant changes from the early days of Atari. It now
covers multiple sectors and generates more revenue than the movie and music industry. Last year
total revenue in the U.S. eclipsed $23.5 billion, jumping 5% from a year earlier. A big part of that
increase is due to a shift away from physical games towards digital software. In the past 5 years'
video game publishers have focused on expanding their direct to consumer channels through robust
digital offerings. Meanwhile, the emergence of mobile gaming, eSports and virtual reality are poised
to take the industry by storm in the next few years. With the industry growing at a rapid clip, it
should be near the top of any investor's list.
Video Game Industry
For starters, the video game industry consists of three primary sectors; PC, console and mobile. PC
gaming is currently the biggest moneymaker followed by console and mobile. However, mobile is
poised to eclipse both PC and console sales in the next 5 years. Console gaming remains a blue
chipper in the industry with limited upside or downside potential. Despite the booming popularity of
PC games, computer sales continue to struggle. Names like HP (HPQ) and IBM (IBM) continue to
point to a weak PC market as the source of its problems. Both stocks are down double digits in the
past 12 months and should only be pursued as long term investments.
Console gaming, on the other hand, has become so advanced that they are essentially

Zynga
ECOM6030 – WEB 2.0 STRATEGY AND INNOVATION
ECOM6030
CASE ANALYSIS OF ZYNGA HBS CASE
BY
LUK KA LAI
UID: 2012853746
FACULTY OF ENGINEERING OF THE UNIVERSITY OF HONG KONG
FACULTY
NOVEMBER 2012
Zynga is the world's fastest growing social game company, it brings online games with social
platforms. According to Zynga reports of 2nd Quarter 2012 financial results
(http://investor.zynga.com/releasedetail.cfm?ReleaseID=695419), it has a DAU of
72million and MAU of 306 million. With the vast amount of active players, Zynga offers incentive
opportunity for marketers.
As a case study, this paper gives a detailed analysis on Zynga's business model, its success key
factors, competitive advantages as well as key challenges. Zynga ... Show more content on
Helpwriting.net ...
http://downloadsquad.switched.com/2010/05/24/farmville–ice–cream–zyngasvirtual–objects–enter–
real–world–7/
Another example is Zynga associated with Fritro Lay to launch a so–called "Snack and Play"
promotion scheme in 2012 March where players receive free exclusive virtual items needed for the
game with purchasing specific Fritro snacks. This is a remarkable way to get brands work together ,
to bridge virtual and physical world.
http://www.examiner.com/article/zynga–and–frito–lay–want–you–to–snack–andplay
4. Application install of ads company
Application install is determined as biggest revenue generating for gaming 2.0. Zynga offered
players rewards for installing applications, in which giving 10 times of marketing impression than
transitional search engine marketing . Zynga charges 50% of each app installed. To conclude , there
are 4 ways of how Zynga make money. Below the chart is giving an overview and estimation of
Zynga's revenue

Source: NeXtUp Research
Key success factors of Zynga:
As a world leading provider of social game service, Zynga is providing more across the globe.
Zynga's aim to connect the world through its games. This section will detail the 7 factors that
directed Zynga to today's most popular gaming 2.0 company in the planet.
Gaming 2.0 is more than just a typical digital game, but a combination of

Zynga: From Jewel Quest to Worl of War Craft
Zynga
From Jewel Quest to World of War Craft, gaming has become a nook online. Combing power
socials networks such as Facebook, a social network game was developed. Zynga, an American
company is the provider of popular social media games today. Zynga was founded in July 2007, and
headquartered in San Francisco, California by Mark Pincus. Zynga became one of the world's fastest
growing companies online. Zynga the name originated by the company's CEO Mark Pincus' late
African bulldog, Zynga. The company uses a bull dog as their logo. Zynga launched its best known
game, Farmville on Facebook in August 2009. Farmville reached 10 million daily active users
within six weeks of the launch. As of January 2013 Zynga reached over 265 million daily users.
Zynga had reached three of the top five games on Facebook which included Farmville, Texas
Hold'Em poker and Chef Ville. Advertising on Facebook was fairly low, buying traffic was cheap.
Many of Zynga games were played by desktop. Zynga was doing fairly well but soon everything
changed and they could not recover back. "We founded Zynga with the simple premise that people
could put play back in their lives," Zynga CEO Mark Pincus said at the start of the event. "We have
a lot further to still go to accomplish our mission of connecting the world through games."(Mark
Pincus– CEO of Zynga) Zynga games are available on almost all major platforms which include,
Apple IOS, Google Android, Google plus +, Facebook and

Mba Capstone
Table 1_Seven Cs Company | Strengths | 1.1–First mover advantage: attracting more conservative
users(1)1.2–Passes Google as the most popular site(2)1.3–Huge market share: 845m users; Leading
photo sharing site: more that 14 million photos uploaded daily(3,4)1.4–Most innovative company
beating Google and Apple, offering popular platform for apps developers(5,6,7)1.5–Available in
over 70 languages(8) | | Weaknesses | 1.6–Safety & Privacy issues: user accounts hacked and
misused, users quit(9,10)1.7–Too dependent on Zynga: 12% revenue 2011 of games & virtual
goods, a significant number of pages generated by Zynga applications(11,12)1.8–Shut down
because of Islam cultural clashes, blocked because of conservative moral ... Show more content on
Helpwriting.net ...
for Fb's mobile strategy(53)3.4–Pandora: music apps on other sites(54) | Value Proposition:3.27–
845m users, more than 70 languages(76)3.28–B2C: social network platform for connecting people
with people, everywhere permitted (68)3.29–B2B: marketers, free channels; advertisers with budget,
solutions to audience; developers with resource, offer platform(69)3.30–Privacy concerns: new
products, marketers & developers on personal information(55), new privacy features
announced(56)3.31–User friendly: search feature improvement for relevant & time saving,
"See More Results" menu(70) | Customer segments:3.12–B2C: connecting people with people,
everywhere permitted (68)3.13–B2B: marketers, free channels; advertisers with budget, solutions to
audience; developers with resource, offer platform(69) | Key Activities:3.5–Privacy concerns: new
products, marketers & developers on personal information(55), new privacy features
announced(56)3.6–B2B Partnership: ads for marketers & social apps for developers(57)3.7–
B2C Innovation: "Timeline"(58), "Like Button" & "Open Graph"(59)3.8–Site Maintenance:
account temporarily unavailable due to site maintenance(60) | | Customer relationships:3.14–User
friendly: search feature improvement for relevant & time saving, "See More Results"
menu(70)3.15–Privacy: new features announced(56)3.16–Customer support: databases answering,
"Get Satisfaction" forum, human contact(71)3.17–Royalty: US most visited site, users more loyal to

Interactive Gambling Act Of 2001 (IGA)
In Australia, the Australian government passed the Interactive Gambling Act of 2001 (IGA) [4] to
protect its citizens, from the harmful effects of gambling. This measurement applies offense to
offshore and local remote gambling providers. If an online gambling provider is present in Australia,
the IGA treats it as an offense and legal action is followed. However, for a citizen present in
Australia, it is not an offense to play any online gambling games.
Canada treats online gambling in a very different way. Canada has regulations set into place that
allows individuals to participate in online gambling, but only if they are licensed by the provincial
government. [5]
In the United States, laws on online gambling can vary from state to state ... Show more content on
Helpwriting.net ...
Half of the revenue is generated from those who cannot control their impulses and have a much
higher risk of depression, debt, poverty and crime. So to say that there should be no regulation, by
the virtue of ethics, is unethical. It would be ethical to demonstrate compassion to those who give
into destructive impulses and have regulations on those apps that bring about that behavior. This
does not have to specifically apply to any country or region, because it applies to everyone.
5. CONCLUSION In conclusion, online gambling was once a growing concern from when it came
it fruition. However, due to an increasing number of issues dealing with mental health and crime,
online gambling has been kept in check through legislation. Each country had its own method of
dealing with the issues of online gambling, but have been able to successfully prevent it from
causing problems to increase. Freemium has now entered society with the new age of technology,
and it shares similar psychological consequences to online gambling. Growing concerns on the
ethicacy of how it is being marketed are being questioned, which ultimately leads to the question of
whether it is ethical or not to regulate it.

Zynga Case
Zynga had a $1.1 billion revenue in 2011, which accounted for 12% of Facebook's profits for the
year. They both use Ernst & Young (E&Y) as their accounting firm. With the law called Sarbanes–
Oxley enacted, it was supposed to fix conflicts related to financial system controls & accounting
policies. But this holds back the IPO Markets. So now because they can't go audit their own work
they audit themselves because for the life of the gamer in their business model, it is difficult to
interpret when the company should report their earnings to the SEC. E&Y's accounts never have to
be disclosed before the companies they helped become public. The rules for which Zynga and
Facebook were operating under were constantly changing as there was no specific rule for the type
of accounting principles that they were operating under. So they set up a system that they could
report the earnings on a product that was sold by them to the customer 15 months after the sale
because they gauged that time to be the average player's life span. ... Show more content on
Helpwriting.net ...
In a way Zynga and Facebook both treated the sales similar to the way gift cards can be used for
stores. This is GAAP however the GAAP is flexible for Zynga from E&Y. In my opinion it is not
GAAP as it cannot capture ambiguities in relation to identify certain company's assets in the short
time. Also, GAAP requires an amount of instant expenses for the company's outflow thus leading to
future benefits since an appropriate evaluation that is determined by the overall company's values of
their future

Facebook Case Analysis
Facebook (FB) has been dominating the social network industry since its birth in 2004. It was one of
the first social platforms that aimed to connect people all over the world together. FB has been
successful in establishing its competitive advantage relying in its network effect and its ability to
catch up with the competition.
As depicted on Figure II, FB has strength points that include: its long history and its access to global
markets over a short period of time, that enabled it to lock in a wide base of users that find it too
costly to switch to other networks that don't provide a strong motivation for switching especially
that FB has a strong ability for imitation and integration that led to a growing advertising revenue
from different advertisers that find FB to be a great source of data that they can use for segmentation
and targeting. FB weakness points are: its high dependency on advertising revenue, its high
dependency on games applications revenue and concentration of ownership in the hands of its
founder, Mr. Zuckerberg, that seems to be so innovative and successful. However, it is a reason why
long term investors may worry because there is no guarantee of the continuous of the long–term
success given a single control over a public company. On the external trend, FB has an opportunity
to increase its base of mobile users due to the increase of people logging in on–the–go in
comparison to computer users. FB has an opportunity to expand using social commerce by

Information Freedom: the Ethical Implications of Sopa
James Eckert Professor Reed PHIL 2306 2 December 2011 Information Freedom: The Ethical
Implications of SOPA The Stop Online Piracy Act (SOPA) is a U.S. House of Representatives bill
with the stated purpose, "To promote prosperity, creativity, entrepreneurship, and innovation by
combating the theft of U.S. property, and for other purposes." (1) SOPA proposes to accomplish
those goals by allowing the U.S. Department of Justice and copyright owners to take action against
websites thought to be facilitating copyright infringement. What brought SOPA into the limelight is
the criteria it uses to determine what a copyright–infringing site is, and the methods it allows to
punish those websites. It was drafted with the intention of combating ... Show more content on
Helpwriting.net ...
SOPA's provisions even ban linking to sites deemed infringing, including results from a search
engine, or comments on a blog. The implications of this lead to a decidedly unjust outcome: service
providers would have no reason to defend their customers from invalid claims, supposed copyright
holders would have free reign to cripple even a law–abiding site, and even websites that make a
good–faith effort to remove copyrighted content would be unable to meet the draconian standards
set forth in SOPA. SOPA has still more provisions, of a substantially more troubling nature. While
the process previously described is only related to the abilities granted to copyright holders, SOPA
also has far–reaching implications for copyright infringements that do make it into a courtroom. It
allows the U.S. Department of Justice to obtain a court order against sites accused of infringing, or
facilitating infringement of copyrighted material. Once the U.S. attorney general is furnished with
such an order, they have the power to force U.S. based Internet Service Providers (ISPs) to censor
the website through the Domain Name Service (DNS), as well as forcing supporting services such as
ad networks and payment processors to suspend their service to the site, and finally to force search
engines from linking to an infringing site. This provision of SOPA is by

Digital Chocolate
1. How should Trip Hawkins organize the functions of the teams in Finland, India, Spain and
California to move into the social network gaming world? Digital Chocolate began as an innovator
in a small new market and succeeded due to their ability to foster innovation and creativity in the
mobile gaming industry. The social gaming market has opened opportunities to expand Digital
Chocolate's horizons drastically. Trip Hawkins needs to promote a sense of urgency and to
communicate the importance of the switch for the organization. The next most important step is to
have employees get compensated by commission, thus offering a highly competitive environment.
The best strategy is to base the social gaming division in Digital Chocolate's ... Show more content
on Helpwriting.net ...
This design will allow each team to individually take on new projects and spend all their time on the
design and overall success of these individual projects. Organizational change causes employees to
feel apprehensive, fearful, and insecure about their future. Successful use of intrinsic and extrinsic
rewards will help to get all of the employees on board and ensure a rapid and smooth transition. The
Barcelona office should have only one goal in mind and that is the successful implementation and
development of social gaming. Mr. Shah can lead through empowering of individuals on the teams
by implementing active listening. Active listening will allow him to determine who should be on
each team, and how to structure the teams in order to create maximum creativity. Shah provides
extensive training on the characteristics of social gaming as well as the difference between their
previous work and their upcoming work. 3. What leadership style do you think best describes Trip
Hawkins? What leadership theory describes Ilkka Paananen's style? Why do you think Ilkka left
Digital Chocolate? Trip Hawkins is a democratic leader. He allows group members to share ideas
and opinions, even though he retains the final say over decisions thus feeling more engaged in the
process. He encourages creativity and offers rewards. Because he

Mean Men Case Study
CHAPTER FOUR The Mainstreaming of Mean Mean men are hardly a new phenomenon, and the
tyrannical boss has been a familiar archetype in American culture ever since the invention of the
modern industrial–era workplace. In fact, in many ways organizational culture is far more touchy–
feely now than it used to be –– much as corporeal punishment in schools is out, along with spanking
your kids. Yet powerful forces have been at work in American society that have fueled bad behavior
in high places, allowing more mean men to get to the top –– and stay there, even as they create
misery all around them. These forces can be roughly divided in two baskets: first, thanks to changes
in the economy and business, men can rise to leadership roles without having to pay their dues in
large organizations and having their rough edges sanded down along the way. Second, thanks to a
combination of economic and cultural changes, men feel more license to exhibit outsized personality
traits, including very negative ones, and can more easily get away with bad behavior –– as long as
they get results. Let's dig into the both these baskets. Free Agent Nation It's unlikely that a guy like
Aaron could ever have become a boss fifty years ago. Why? Because he wouldn't have ... Show
more content on Helpwriting.net ...
Back in the age when William H. Whyte wrote his bestseller The Organization Man, the List of Ten
traits could be a serious liability for an ambitious young man in business. If you graduated from
business school in, say, 1960, the vast majority of career opportunities were in large corporations,
where you'd be expected to take orders from others, follow rigid procedures, and check your
impulsivity –– behaviors that are difficult for entrepreneurial people. And if you couldn't learn to
subsume yourself to the group, becoming just another man in a "gray flannel suit," chances are you
didn't have much of a future in

Technology And Technology Summary
Technology is slowly ruining people's lives by, drawing them inside, sitting for hours, destroying
their communication skills while not being active or healthy. "People barely speak to each other
unless through text on a screen, and kids rarely play outside because they have the ability to watch
TV or use social media." (Danielle Stone) This is coming from somebody who at the moment is
inside writing this on a computer. According to Sam Anderson, author of "Just One More Game ...",
technology is drawing people away from reality. Anderson supports this article well, but fails to go
into detail about what it is really doing to people. Anderson gives lots of good examples in his
article, about how technology is coming a big distraction to society, by talking about what video
games are doing. He says that "Instead of just passing their work around to one another on blogs,
independent game designers suddenly had a way to reach everyone – not just hard–core gamers, but
their mothers, their mailmen and their college professors.". (Anderson) This provides a good
example to the audience of this article, that with technology advancing it was easier for anyone and
everyone to use it. Anderson keeps using good examples to suck his audience in, by continuing to
tell how it is affecting us. He tells us how a new invention came about, making it easier to get a hold
of game." Then, in 2007, the iPhone appeared. Games were much easier to develop and easier to
distribute through Apple's app

Zynga 's Mission At A Young Age
Zynga's mission is to connect the world through games. Connecting with friends and making new
friends through our games or services involves sharing information, (Zynga Team).
Although Zynga has a well planned mission, the problem is that there are not many people who
know how to create these video games. Zynga can create a non–profit branch within their
organization; this is where it would be beneficial if Zynga partners with MassChallenge. Since there
is a high demand for students to learn computer science, students should start learning at a young
age. Zynga could create a nonprofit that partners with middle schools and high schools. Although
there is already a core curriculum for students to learn, Zynga can create an after school computer
science program for students to take if they are interested in it. This will be beneficial in the long run
because there will be many students learning how to code. Students who are accepted into the Zynga
program since middle can learn to code until they reach high school. After students make it to high
school and choose to continue learning computer science, Zynga can offer these students the
opportunity to work in the Zynga office as interns. This way students can see the benefits of
working for Zynga in the long run. Masschallenge can help Zynga create this by helping Zynga
implement this program within many potential schools. "Americans believe computer science
should be taught between kindergarten and the 12th grade.

The Strategy Of Zynga Is A Social Game With The Support Of...
Summary
Zynga was the leader in the social game with the support of Facebook. The demographic
representation of the social games extends to women and elderly. The lack of creativity of Zynga
pushes the consumer away. This decline is also due to the fact Zynga had failed to change its
strategy toward the mobile platform. Zynga relies its sales on virtual goods, which are very limited
and difficult in the mobile environment. A lack of diversity to another social network and its
subordination to Facebook was also an issue. Zynga's relationship with Facebook, which imposes
the use of Facebook credits on its application, causes the collapse of the organization. Moreover,
Zynga was object of competition from different players
The strategy of Zynga is offer free games in order to sell virtual goods by exploiting the marketing
possibilities of the games. In this perspective, Zynga uses Facebook as the social media platform to
access data from different users.
Question 1
Despite its dependence on Facebook, Zynga would be a good marketing platform. First, Zynga has
300 million active users. Thus, Zynga controls large and diverse geographic and ethnic users that
extend to women and elderly. The company has the ability to target and segment customers. For this
reason, Zynga relies on data analytics to increase and retain online gamers. In consequences,
marketers will profit the same data analytics to increase sales.
In contrast, players do not like ads, and advertisement will be an

Facebook IPO Analysis Essay
Facebook, Inc: The Initial Public Offering 1. How does Facebook make money? What are the value
drivers of its business? What is its comparative advantage relative to other social networking
companies? (1) Facebook makes money from the following three main fields First is the advertising.
According to the case, we know that the major revenue of Facebook is advertising, which took up
98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information
uploaded by users to become the property of the firm. By analyzing database, Facebook provides
advertisers target customized services and products based on users' preferences and connections. In
its view, the advertising which based on social ... Show more content on Helpwriting.net ...
Second, by going public, Facebook can raise funds from a broader base of investors. With much
money, the company can have enough resources to develop new products and invest in their
business, which make the company become more competitive. Meanwhile, it's a good opportunity
for the shareholders to gain the best possible value for their own stakes in a long term. Third, for the
further development, Facebook raises its reputation and amplifies its brand value. More people get
to know the company and join in the Facebook. That is to say, Facebook attracts more users and
expands the market share. (2) According to the case, proceeds from the offering will be used for
working capital and other general corporate purposes. Facebook didn't say more about the use of
proceeds in details. 3. What was transpiring in the US IPO market prior to Facebook's offering?
What has been the performance of recent IPO's (during the lead–up to the Facebook offering)? (1)
According to the case, global IPO activity during the first quarter of 2012 fell to $14.3 billion, which
was dramatically down from $46.6 billion during the first quarter of 2011. In addition, we can see in
Exhibit 5 that IPO activity in US have dropped sharply since the second quarter of 2011. Number of
deals dropped from 383 in the second quarter of 2011 to 157 in the first quarter of 2012.

Profit Enjoying Poker Online Game Analysis
How To Make A Profit Enjoying Poker Online
By controlling the pot dimension through the limp, you position yourself to creating lucrative
postflop choices against negative gamers.
When you're at the begining of place and you need to mix your game up.
UTG and UTG+1 would be the smallest positions within the table, and require respect whenever a
player makes its way into the pot from all of these positions. If you're somewhat deep stacked, you
should use UTG play to limp with monsters AND speculative fingers each, however not pretty
routinely. You might possibly pick to limp with AA/KK/J10s only, in most cases 3 wager whenever
a person boosts soon after you limp. By mixing in one speculative submit together with your
monsters, and remaining in a position to demonstrate lower the speculative hands if won by you the
pot, you set the assumed inside your competitors mind that you will don't have premium holdings
whenever you play a pot from early positioning, that might garner much more action whenever you
do limp/elevate from UTG individuals will keep in mind you exhibiting lower a linked suited hands
soon after a before the flop limp/boost just like substantially because they will bullets. ... Show more
content on Helpwriting.net ...
Lots of males and ladies roughly the world request holdem enable and just what will it really take to
become a prosperous online poker player. You can now verify out poker guides on tape, poker books
around the internet, poker technique books, etc... to look at and get a fantastic texasholdem poker
tactic. The only real legitimate yexas holdem poker approach would be to go old college and employ
the basic principles of poker to create a huge profit playing within this

Apparently, As An Accounting Firm Specializing In The Virtual
Apparently, as an accounting firm specializing in the virtual goods and technology industry who
provided audit services to Zynga and Facebook, Ernst & Young did not conduct an appropriate audit
for Groupon. Although Groupon is an e–commerce marketplace offering activities, travel, goods and
services from local merchants to millions of subscribers, its business model is different from
Facebook who sells advertisements, or Amazon who sells products on its own. Groupon makes
money by charging a marketing fee advertising and promoting their offers. In most cases, that fee is
a percentage of the revenue generated by selling on Groupon. Therefore, Ernst & Young should have
made efforts to obtain an understanding of the client and its ... Show more content on
Helpwriting.net ...
Furthermore, according to GAAS, AU–C 300.06–07, Ernst & Young should have planned and
performed further audit procedures whose nature, timing, and extent are based on, and are
responsive to, responsive to the assessed risks of material misstatement. While designing the further
audit procedures, Ernst & Young should have obtained audit evidence to determine whether the
controls are operating effectively. If the auditors assess higher control risk, the more persuasive
audit evidence is required.
Investors suspect the executives were aware of the material weakness in its internal control, but
stayed silence until after the company went public. Accounting experts attribute to no representation
about whether Groupon's controls were effective is required in a company's IPO prospectus. But the
disclosure is required for a public company. And it explains why Groupon made the announcement
in its first quarterly report after it went public. Therefore, as Groupon's auditor, Ernst & Young, has
no obligation to express an opinion on the company's internal controls in its audit reports.
Even if the auditor is not required to express an opinion on the internal control, the auditor should
have communicated with the Audit Committee any material weakness discovered during an audit.
According to AU–C

Purina Petcure Research Paper
If your cat or dog loves varieties of tastes and you want the best nutrition for your loved feline or
pooch, Purina PetCare is best for both of you. Purina is a name which stands out in the pet food
industry. This brand provides healthy nutrition, promoting healthy habits, fun and social outings for
pets.
Purina PetCare owned by Nestlé is located in St. Louis Missouri. It's the largest pet food producer in
the United States and second largest internationally. You might remember the name Ralston Purina
before 2001. The company has grown substantially since pet owners have started spending more on
their pets' food, snacks, and litter. The brands they produce are Purina Dog Chow, Friskies, Purina
Pro Plan, Beneful and Purina One. No matter

Zynga Executive Summary

Recommended

Recommended

More Related Content

Similar to Zynga Executive Summary

Similar to Zynga Executive Summary (20)

More from Julie May

More from Julie May (20)

Recently uploaded

Recently uploaded (20)

Zynga Executive Summary