1. WoodWorks
Growing the US Non-residential Market for Wood
Dwight Yochim, RPF
National Director

2. Agenda
1. Background
2. Three Years in Review
3. Strategy Going Forward
4. Relevance of (and to) FPS

3. Incorporated in December 2006

4. WPC Board

5. Background to WoodWorks
1. Focused but broad
based initiative
2. Agreement to consider
wood in a project
3. Tech support from
design through
construction
4. Broaden awareness by
celebrating success

6. Three Pilot Regions
3
1
2

7. Key Hurdles

8. Education Events

9. Technical Support

10. Earned Media

12. Three Years in Review
WPC Board Conclusion:
WoodWorks has demonstrated
meaningful results and sufficient
potential such that the program should
not only be continued but expanded.

13. Report Cards

14. Conversions through 2010/11

15. Overall Satisfaction

16. Market Share Gains

17. Corporate Conversions
A major fast
food chain

18. Building Systems – El Dorado

19. CLT
• First Commercial CLT
Structure in US
• Utilized RISA software
to design the structure

20. 3. Strategy Going Forward
1. Maintain proven strategies
but:
• Broaden to all of USA
• Help carry industry green
message
2. Pursue multiple building
conversions:
• Corporate / franchise
• Building type (schools, mid-rise)
• Building systems (CLT, tall walls)

21. 3. Strategy Going Forward

22. Non-res Market Size

23. Potential Market Gains (2010)

24. High Level Research Overview
Non-residential Construction -Actual and Forecast
Four Stories or Less

25. Volume and Market Share Goals

26. Volume and Market Share Goals

27. Original Pilot Regions
North Central
California
Southeast

28. Metropolitan Statistical Areas
Existing MSAs Top 3 New Secondary MSAs
(16%) MSAs (18%) (19%)
2% Central
1%
3%
4%
3%
2% 3%
1% 6%
3%
5% 2%
East
4%
West
10% 4%

29. WoodWorks and FPS

30. WoodWorks and FPS
WoodWorks
Examples
• Cost calculator
• Forest growth
calculator
• Presentations
• Carbon
calculator

31. Excellent Publication

32. Marketing – Cost Calculator

33. Marketing – Forest Growth Calc.
Richmond Olympic Oval

34. Carbon and Forest Renewability

35. Presentations – Jim Bowyer

36. Sustainable Forestry

37. Carbon Calculator

38. Other Areas of Synergies
Speaking opportunities
Information exchanges
Connections to experts - YOU

39. Questions ?