On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
2. Introduction
On-page SEO, or on-site SEO, is the process of optimizing various
front-end and back-end components of your website so that it ranks
in search engines and brings in new traffic. On-page SEO
components include content elements, site architecture elements,
and HTML elements.
Google pays attention to on-page SEO signals when ranking pages.
The Google algorithm is always changing, but Google continues to
prioritize user experience. Google recommends focusing on “people-
first content.”
3. On-Page SEO Elements
1. High-Quality Page Content
2. Title Tag
3. Domain & URL
4. Keyword
5. Meta Description
6. Alt Attribute for Image
7. Sitemap
8. ROBOTS.txt
9. Heading
10.Do Follow & No Follow
11.Internal & External Linking
4. High Quality Page Content
Page content is the heart of on-page SEO. It tells both search engines and readers
what your website and business are all about.
The first step to creating high-quality content is choosing relevant keywords and
topics.
Conduct keyword research by searching Google for terms and seeing what surfaces
for competitors and other websites.
Minimum Content of page between 800 – 2000 Words
5. Title Tag
1. Title tag normally Define As a <title> </title>.
2. Using Important Keywords in the starting of a Title Tag will be Great Help in
Getting Good Rank.
3. Always Add a unique title tag for different page.
4. The maximum length of of the title tag to be displayed is between 60-70
Characters.
6. Domain & URL
1. Before Pick a Domain Name should know our Targeted Audience.
2. Try to use our major keyword in our Domain.
URL
1. URL Structure as an important element of a webpage’s Interface
7. Keyword
Keywords are ideas and topics that define what your content is
about. In terms of SEO, they're the words and phrases that
searchers.
enter into search engines, also called "search queries." If you boil
everything on your page.
Types Of Keyword
•Primary - Primary Keyword is the most important while optimizing
the site
•Secondary – secondary are the one that are less important and
support primary keyword for marketing.
•Long tail keyword – Long tail keyword are combined of 2-3
9. Meta Description
•A meta description tag generally informs and interests users with a short,
relevant summary of what a particular page is about. They are like a pitch that
convince the user that the page is exactly what they're looking for.
•As we covered above, meta descriptions should be a short, declarative sentence
that incorporates the same keyword as your page's title.
•Maximum length of the meta description between 160 – 170 character.
10. Alt Attribute for Image
Definition: An alt tag, also known as "alt attribute" and "alt description," is an
HTML attribute applied to image tags to provide a text alternative for search
engines. Applying images to alt tags such as product photos can positively impact
an ecommerce store's search engine rankings.
Alt text is contained within the image tag: <img
src="myimage.png" alt="nike_air_zoom" />.
11. Sitemap
A sitemap is a file where you provide information about the pages, videos, and
other files on your site, and the relationships between them. Search engines like
Google read this file to crawl your site more efficiently. A sitemap tells Google
which pages and files you think are important in your site, and also provides
valuable information about these files. For example, when the page was last
updated and any alternate language versions of the page.
You can use a sitemap to provide information about specific types of content on
your pages, including video, image, and news content. For example:
• A sitemap video entry can specify the video running time, rating, and age-
appropriateness rating.
• A sitemap image entry can include the location of the images included in a page.
• A sitemap news entry can include the article title and publication date.
12. Headings
Heading tags optimization is a technique to improve your content’s visibility for
the search engines. Heading tags optimization plays a very important role to
display your webpage at the top ranking of Search Engine Result Pages (SERP).
The header tag is the title or heading of your article that is
usually written in BLOCK & CAPITAL letters. There are a
variety of header tags for a particular article such as h1, h2,
h3, h4, h5, and h6. The h1 tag is always the title of your
article making it the most important among all other
header tags and the h2 will always be a subheading
tag making it a little less important than the h1 tags.
13. ROBOTS.txt
A robots.txt file tells search engine crawlers which URLs the crawler can access on
your site. This is used mainly to avoid overloading your site with requests; it is not
a mechanism for keeping a web page out of Google. To keep a web page out of
Google, block indexing with no index or password-protect the page.
14. Do follow & No Follow
• A do follow link is a link that helps in terms of SEO by passing the
authority of the origin site to the destination site. This passing of authority
is called, “link juice.” Acquiring do follow backlink will help improve a
website’s domain authority, or domain rating, which in turn, helps to
improve keyword ranking.
• A no follow link, or backlin, is a link which does not pass authority on to
the website it is linking to. These links do not help in terms of SEO.
15. Internal & External Linking
1. Internal Link - Internal links are hyperlinks that point at (target)
the same domain as the domain that the link exists on (source). In
layman's terms, an internal link is one that points to another page on
the same website.
1. External Link - External Links are hyperlinks that point at (target)
any domain other than the domain the link exists on (source). In
layman's terms, if another website links to you, this is considered an
external link to your site. Similarly, if you link out to another website,
this is also considered an external link.
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