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Introduction to Google Search Console

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How to set up Search Console and the various ways you can use it for your website

Published in: Marketing
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Introduction to Google Search Console

  1. 1. Introduction  What is Search Console?  Why You Need Search Console  How to Set up Search Console  A Brief Overview of Search Console
  2. 2. What is Search Console?  Formerly known as Webmaster Tools (Webmaster Tools = Search Console)  Google platform  Informs you of the health of your site  Informs of you of how your site appears in Google search results
  3. 3. What Search Console is For  Preferred domain  Submitting sitemap to google  Viewing when Google crawls your site  Checking your robots.txt  Checking your internal and external links  List of crawl errors  Keywords for your site
  4. 4. What Search Console is For  Structured data  Demoting internal links  Notifications of Google penalties  Rich cards and snippets  We are not covering most of these things in this presentation, as it's an introduction to Search Console
  5. 5. Why Use Search Console  It's FREE!  It's pretty comprehensive  Other similar tools are usually pay and don't cover everything Search Console does  If you don't use Search Console (or something similar), you have to − Look at your source code − Look at individual pages − Constantly search for your site
  6. 6. Get Search Console  Need Gmail account (see Google Analytics Presentation: )  Go to webmaster.google.com  Your site must be up  Your site must be accessible to Google bots
  7. 7. Get Search Console
  8. 8. Get Search Console
  9. 9. Get Search Console
  10. 10. Setting Up Search Console
  11. 11. Setting Up Search Console
  12. 12. Setting Up Search Console
  13. 13. Setting Up Search Console
  14. 14. Setting Up Search Console
  15. 15. Setting Up Search Console
  16. 16. Setting Up Search Console  Verification Methods: − Google Analytics Account (see https://youtu.be/hR81e4MwJPs) − HTML File Upload (requires FTP) − HTML Tag (Advanced) − Domain Name Provider − Google Tag Manager (Advanced)
  17. 17. Setting Up Search Console
  18. 18. No Data Available?!?!?
  19. 19. Add Site Variations
  20. 20. Add Site Variations
  21. 21. Add Site Variations  Add  Add  If your site has SSL: − Add − Add  Google treats all of these as distinct
  22. 22. What Does Search Console Do?  Ensure your site is accessible to Google search robots (aka bots) and visitors  Google recommends you take actions to improve your site's presence in Google search  Recent Search Analytics (far less detailed than Google Analytics)  Recommendations about your HTML code  Provides backlink information  Notifications on search penalties
  23. 23. What Does Search Console Do?  Let's you test pages to see if Google is finding them  Let's you add or text your xml sitemap (which tells robots what's on your site and where)  There's a lot more, but it gets complicated
  24. 24. Ensure Your Site is Searchable
  25. 25. Google Sends You Messages
  26. 26. Google Sends You Messages  “Improve the search presence of http://rileyhaasmarketing.com”  “Recommended Wordpress update for ”  Etc
  27. 27. Lots of Information
  28. 28. Analytics (Less Detailed than GA)
  29. 29. Analytics (Less Detailed than GA)
  30. 30. HTML Improvements
  31. 31. External Links aka Backlinks
  32. 32. External Links aka Backlinks
  33. 33. External Links aka Backlinks
  34. 34. External Links aka Backlinks
  35. 35. External Links aka Backlinks
  36. 36. “Manual Actions” aka Penalties
  37. 37. International Targeting
  38. 38. Mobile Issues
  39. 39. Search Index Status
  40. 40. “Blocked Resources”
  41. 41. Remove URLs from Search
  42. 42. Crawl Errors
  43. 43. “Fetch as Google”
  44. 44. Sitemaps
  45. 45. Thank You  Presentation available online at  Narrated version of the presentation to be available shortly

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