1. What Every Event Planner Needs to Know about Social Networking

2. Today’s Agenda Why Bother? Social Media Tools Twitter LinkedIn Facebook Regonline and Pathable Q & A

3. Viral Marketing

4. Viral Marketing

5. Community Attachment

6. Attendees want to network

7. More networking means renewals New people met

8. Meeting people is HARD

9. Your Toolbox E-mail Your web site Blogs Twitter LinkedIn / Facebook Pathable

10. Twitter Send and receive short messages to “followers” A “tweet” is a short (140 char) message sent to anyone listening

11. Twitter Type your tweet here A typical tweet

12. Hash Tag Short way to mark messages as relevant to a topic or event #wec09 – MPI’s WEC 2009 conference #sxsw – South by Southwest festival #MD10 – MPI’s MeetDifferent 2010 #mpi – MPI #eventprofs – Relevant to event professionals No “official” list (but check hashtags.org)

13. Hash Tag Example

14. Applying Twitter to the EventPromotion

15. Applying Twitter to the EventCustomer Service

16. Applying Twitter to the EventBroadcasting Examples Keynote beginning Open seats in the back Summarize activity for those who can’t attend

17. LinkedIn / Facebook http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585 http://www.facebook.com/event.php?eid=71748908240

19. Pathable Demo

20. Social Media ROI Increased attendance Improved attendee satisfaction More sponsorship $$$

21. Get Started Twitter:twitter.com Tweetdeck, Seesmic LinkedIn:linkedin.com Events -> Add an Event Facebook: facebook.com Click “Event” under “What’s on your mind?” Pathable:pathable.com Jordan Schwartz: Jordan@pathable.com Doug Schulze: doug@pathable.com RegOnline Events: advisor@regonline.com