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2016 Webinar Promotion Techniques

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With so many options at your disposal, planning and promoting a webinar can be tough. In this webinar we will address how you can overcome this challenge with one simple workflow.

Learn how to:
- Generate registrations through a fast growing community
- Leverage the power of Twitter engagement through automation
- Streamline your entire event management process
- Maximize exposure with natural search listings
- Increase your ROI with integrated archive promotion

Why attend this webinar:
1. Setup and run webinars more efficiently
2. Increase registrations in a few easy steps
3. Extend the value of your recording

Published in: Marketing
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2016 Webinar Promotion Techniques

  1. 1. 2016 Webinar Promotion Techniques This webinar will begin shortly... Please stay tuned
  2. 2. Sabrina George VP Marketing, Onstream Media Kristian Haanes CEO and Founder, Webinara Kelly Barner Editor, Buyers Meeting Point Today’s speakers Moderator
  3. 3. What we will cover today  Webinar Statistics  Your Webinar Plan  Preparing Webinar Promotion  Registration Process  Post Webinar Preparations  Q&A
  4. 4. Webinar Statistics and Trends Are you a statistic?
  5. 5.  Over 66% of marketers are using webinars as part of their content marketing programs. (Source: CMI)  Webinars are the second most effective marketic tactic (B2B). (Source: CMI)  Nearly 3 in 10 webinar leads were considered “excellent,” and another 39.3% were rated “good.” (Source: eMarketer)  90% of organizations now market with content, according to Demand Metric.(Source: Demand Metric)  Content marketing is 62% less expensive than traditional marketing. (Source: Demand Metric)  69% of people trust an organization’s educational content if it is discovered via a friend. (Source: Kentico)  Organic search generates two-thirds of all web traffic, according to DigitalRelevance. (Source: Digital Relevance)
  6. 6. (Source: searchenginejournal.com)
  7. 7. Your Webinar Plan Planning is everything
  8. 8. 2016 2016 Today apr mai jun Webinar XYZ Planning Kickoff 4/28/2016 Webinar Promotion 5/5/2016 Webinar Preparations 5/12/2016 Rehearsals completed 5/19/2016 Webinar Date 5/26/2016 4/28/2016 - 5/5/2016Webinar Planning Phase 5/6/2016 - 5/26/2016Webinar Promotion Phase 5/12/2016 - 5/26/2016Webinar Preparation Phase 5/26/2016 - 6/30/2016 Post Webinar Min. 3 weeks! 4 week webinar plan
  9. 9. Do you have a plan / checklist?
  10. 10.  Planning is everything, start early, min. 4-6 weeks before  Involve all stakeholders  Speakers  Moderator  Guest speakers  Tech Support  Media Partners  Sponsors  Sales / Marketing  Schedule all prep meetings / calls, the webinar and the post webinar activities
  11. 11. Preparing Webinar Promotion How to maximize a long tail webinar investment
  12. 12. Webinar Title Does the title make them want to register?
  13. 13. Creativity can work, but...
  14. 14. Twitter – only your title will show
  15. 15. Google – character limit is 65 (70)!
  16. 16.  Who is your target audience?  Do they know «your» terminology?  Does the title make them want to register?  Is the title compelling enough to click on a Tweet or in a search result link?  Google Search before decide  Focus Keyword (SEO)  Use a subtitle if needed  Avoid stop words and special characters
  17. 17. Time and Date What is the most optimal day and time of week?
  18. 18. Twitter – only your title will show
  19. 19. Google Event Markup
  20. 20.  What time zones are we targeting?  What days of week are best?  What time of day is best?
  21. 21. Webinar Description What’s in it for me? - WIIFM
  22. 22. Twitter – only your title will show
  23. 23.  Why do we run this webinar?  Who is this webinar for?  Why do we think this can provide any value to the attendees?  Why should they care about this? Reasons to attend? WIIFM?  Any news?  Any promotions?  Will they get access to the recording / slides if they register?  Think about readability! Good for SEO
  24. 24. Speaker’s and Bio’s Builds trust and credibility
  25. 25. Make it brief and relevant!
  26. 26. Registration Process How does it feel to go through your webinar registration process?
  27. 27. Twitter – only your title will show
  28. 28.  What is the required fields needed for your follow-up process?  Is the webinar easy to add to the calendar? … and will it come with the correct time zone?  Are they able to contact you?  What happens if they register last minute?
  29. 29. Post Webinar Preparations What is the next steps...?
  30. 30.  Prepare recording / slides email  Questions not answered in Q&A follow up?  On-Demand content?  Do’s and Don’t when following up the attendees – your rules  Follow up no-shows?  Registrants data, tagging?  Post Webinar survey?
  31. 31. Webinara and Onstream Webinars We got you covered
  32. 32. Automated Twitter Promotion
  33. 33. Daily Matches
  34. 34. On Sundays
  35. 35.  Post Your Webinar  SEO optimized Webinar registration page  Your own webinar overview page  All emails taken care of  Webinar Recording available after webinar  Your webinar On-Demand to other visitors  Webinar Statistics and Access to all attendee data  Reach 1000’s of potential attendees  Increase brand awareness
  36. 36. Q&A
  37. 37. Thank You! kh@webinara.com

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