Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mpi social media per meeting ed eventi fresh case

3,517 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Mpi social media per meeting ed eventi fresh case

  1. 1. Stefania  Con+-­‐Vecchi           Social  Media  and  tech  tools   for  and  at  events  
  2. 2. We  will  see  today   an  overview  of  the  FRESH  Conference  social  media   strategy  and  the  ReFRESHing  Social  Media  Guide     Tips  and  tricks  on  how  to  use  some  of  the  main  Social   Media  Channels  available  on  the  market     PracBcal  examples  of  The  FRESH  Conference  case  to  be   immediately  applied  to  your  event  
  3. 3. Social   Media   for   meeBngs   and   events   are   very   important   communica+on  channels…       To  recruit  parBcipants,  speakers  and  sponsors   To  create  a  community  and  a  buzz  around  your  event   To  keep  your  followers  updated  and  to  interact  with  your   audience  in  real  Bme     …especially   if   the   event   you   are   organizing   is   a   Hybrid   one….     as  it  was  FRESH  in  2013     Social  Media  for  mee+ngs  and  events  
  4. 4. The  Fresh  Conference  is  an  annual   conference  dedicated  to  mee+ng   professionals.   The  FRESH  Conference  
  5. 5. The  FRESH  Conference  themes   2012 Process, tech tools and techniques 2014 Human tools, the professionals 2013 Conceptual tools (meeting formats, concepts etc.)
  6. 6. The  FRESH  Conference  in  2013   FRESH  in  2013  was  focused  on  meeBng  formats  
  7. 7. The  biggest  fear  of  meeBng  professionals  is:     the  +me  and  budget  needed  to  manage  this  channels     How  to  help  them  to  solve  this  problem  and  to  be   connected  with  us?       Social  Media  for  mee+ngs  and  events  
  8. 8. The  reFRESHing  Social  Media  Guide   The  guide,  published  on  Slideshare,  is  freely  downloadable  and   it  is  an  interac+ve  pdf,  so  you  can  scan  QRcodes  and  click  all   the  links  you  find  in  it.   www.slideshare.net/MeeBngSupportInsBtute/refreshing-­‐social-­‐media  
  9. 9. Valuable  content  =  examples  and  Bps  for  MeeBng  professionals   on  how  to  set  up  their  own  conference  social  media  strategy.   Purpose  of  FRESH  Social  Media  Guide   To  give  instrucBons  on  how  to  use  social  media   for  and  at  the  Fresh  Conference     To  drive  visits  to  our  website  and  our  social  media   channels   sharing   “valuable”   content   in   order   to   create  buzz  around  it.  
  10. 10.  Our  target   Who  is  The  FRESH  Conference  Community?     Skilled  and  passionate  internaBonal  team   InfluenBal  thought  leaders  as  speakers     The   most   innovaBve   companies   connected   to   the   meeBng   industry  as  sponsors   A  tribe  of  meeBng  and  event  professionals  
  11. 11. The  structure  of  the  Guide   Introduc+on   about   the   strategy   and   3   sec+ons   dedicated   to   every  social  media  channel:     1.  Linkedin  for  conference  -­‐  How  can  you  use  it  +  Steps  to  take   2.  Our  SM  profiles     3.  Tips  to  facilitate  the  interacBon     Linkedin for conference How can you use it LinkedIn is the most important social network for meeting professionals. With 85 million LinkedIn users, we can assume that virtually the majority you want to connect with in the Meeting Industry is there. For conferences Linkedin is a superb tool. Steps to take 1. Set up a Linkedin profile for the meeting owner and create a community connecting with the target audience of your conference. 2. Set up a company page for the meeting owner and promote it posting an update about it even throughout other social media. 3. Create a product for your conference in your company page. You can link the website, add a promotion with a discount code or a prize and do not forget to ask for a recommendation by your speakers, sponsors, previous year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS 4. Join Linkedin groups focused on topics related to your conference and joined by the target you selected as your future attendees (remember to respect the etiquette of not posting promotional updates in groups. Share only valuable information of interest for the specific group). Linkedin Our profile is: MEETING SUPPORT INSTITUTE Interact with us! Scan the QRcode or simply click the links to connect with us or follow us. You can connect with the Meeting Support Institute Linkedin profile here: http://www.linkedin.com/in/meetingsupportinstitute And follow the Meeting Support Institute company page here: http://www.linkedin.com/company/meeting-support-institute scan & connect scan & follow Linkedin tips: Connect with our Linkedin profile or follow our business page: there you will find some of the most important updates and news we share. Suggest and re-share all the contents that are valuable for you or for your network. Recommend to us interesting meeting and event professionals to connect with and introduce Meeting Support Institute to those meeting professionals you think can be interested in what we do. If you think it is useful, in the business page of the Meeting Support Institute recommend the Fresh Conference, you can find it in the products section. We are part of many Linkedin groups related to the Meeting Industry. Support us by sharing the news or commenting our discussions in your specific groups.
  12. 12. Useful  content  drives  viewers   ReFRESHing  Social  Media   drummed  up  a  great  interest  and   it  has  been  shared  and  reshared   several  +mes.       More  than  1000  views  in  7  Days  
  13. 13. Facilita+ng  the  interac+on  
  14. 14. Sugges+ons  for  your  conference   Create    a    website,    a    blog    or    a    landing    page    for    your   conference.   Add  the  social  media  buVons  in  a  visible  place  of  the  main   page  to  facilitate  your  visitors  to  like,  follow  or  share  your   conference.   Set   up   all   the   social   media   profiles   according   to   your   audience  preferences  and  your  conference  objecBves.   Differen+ate  the  content  as  much  as    possible    and    share     it    in    different    moments  of  the  day,    according    also    on     the  different  Bme  zones  of  your  audience.  
  15. 15. Linkedin  for  your  conference   Million  LinkedIn  Users   LinkedIn  is  the  most  important  social  network  for   mee+ng  professionals   With   200   million     LinkedIn     users,     we     can     assume    that    virtually    the    majority    you    want     to  connect    with    in    the    MeeBng    Industry    is     there.    For    conferences    Linkedin    is    a  superb   tool.  
  16. 16. Linkedin  for  your  conference   Linkedin for conference How can you use it LinkedIn is the most important social network for meeting professionals. With 85 million LinkedIn users, we can assume that virtually the majority you want to connect with in the Meeting Industry is there. For conferences Linkedin is a superb tool. Steps to take 1. Set up a Linkedin profile for the meeting owner and create a community connecting with the target audience of your conference. 2. Set up a company page for the meeting owner and promote it posting an update about it even throughout other social media. 3. Create a product for your conference in your company page. You can link the website, add a promotion with a discount code or a prize and do not forget to ask for a recommendation by your speakers, sponsors, previous year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS 4. Join Linkedin groups focused on topics related to your conference and joined by the target you selected as your future attendees (remember to respect the etiquette of not posting promotional updates in groups. Share only valuable information of interest for the specific group).
  17. 17. Linkedin  for  your  conference   Linkedin tips: Connect with our Linkedin profile or follow our business page: there you will find some of the most important updates and news we share. Suggest and re-share all the contents that are valuable for you or for your network. Recommend to us interesting meeting and event professionals to connect with and introduce Meeting Support Institute to those meeting professionals you think can be interested in what we do. If you think it is useful, in the business page of the Meeting Support Institute recommend the Fresh Conference, you can find it in the products section. We are part of many Linkedin groups related to the Meeting Industry. Support us by sharing the news or commenting our discussions in your specific groups.
  18. 18. Linkedin  tools  for  mee+ngs  and  events   The  products  feature  on   the  company  page  
  19. 19. Linkedin  tools  for  mee+ngs  and  events   How  to  create  a   community  
  20. 20. Linkedin  tools  for  mee+ngs  and  events   Sharing  informa+on   within  selected  groups  
  21. 21. Linkedin  tools  for  mee+ngs  and  events   Email   no+fica+ons   from  groups  
  22. 22. Linkedin  tools  for  mee+ngs  and  events     Use  LinkedIN  polls  to  design  the  sessions  based  on   your  audience  effec+ve  needs      
  23. 23. For   conferences,   Twi_er   is   today   one   of   the   most   powerful,   popular   and   effecBve   tools   in   spreading   the   message   beyond   the   meeBng   itself.     TwiVer  for  your  conference   It   allows   you   to   interact   with   p a r B c i p a n t s   o r   p o t e n B a l   parBcipants   in   real   Bme,   with   the   same  immediacy  of  text  messages   but  with  a  much  broader  exposure.  
  24. 24. Set    up    a    TwiVer    profile    for    the    conference  (3   info  are  essenBals:  date  of  the  conference,  place   and  website.     TwiVer  for  your  conference  
  25. 25. Create  a  #hashtag   Use    the    #hashtag    to    follow    what    people    say     about     your     conference     and   to   interact   with   them,   to   obtain   analy+cs   or   to   keep   your   a_endees  informed  with  a  twiVer  wall.   Create  a  community   Give  credits   TwiVer  for  your  conference   Let’s have a conversation! #FRESH14
  26. 26. Tweet   about   and   with   the   Fresh   Conference   using   the   official   hashtag   #FRESH14   and   our   accounts   @freshconference   &   @msimee+ngs;  we  are  always  available.     Retweet  all  the  info  we  share  that  is  useful  to  you,  but  don’t  do    it     immediately,    if    you    wait    1hr    or    more    you    enlarge    the  audience   significantely   Men+on   us   in   your   #FF   Follow   Fridays   or   create   a   list   “cool   conferences  to  a_end”  ;)  and  add  us!     Recommend   to   us   int erest ing   meet ing   and   event   professionals  to  follow   Use   also   other   hashtags   while   twee+ng   about   FRESH   to   engage   other   eventprofs.   Examples:   #eventprofs   #meeBngprofs   #MPI   #PCMA   #meeBngplanners   #eventplanners   as   well   as   the   event/ tradeshow  happening  at  that  moment  eg.  #EIBTM  #IMEX.     scan & tweet TwiVer  Tips  
  27. 27. TwiVer  Tips   Create lists for Speakers and sponsors
  28. 28. Facebook  for  you  conference   Facebook for conference How can you use it For many meeting professionals Facebook is mostly a personal social media. However, for conferences, they love to use it to stay tuned with all the content to share: they also reshare useful links and they love to tag themselves in the event pictures. Steps to take 1. Set up a Facebook page and/or an event page for the conference 2. With your personal account, invite your meeting profs friends to like your page or share it as your profile status. 3. Be sure to link the social media buttons of your conference website to the facebook page. 4. Allow comments to everyone but moderate the posts of other Facebook users to your wall. 5. Share valuable content possibly different from what you shared in the other social media. Do not TAG anyone in the pictures you share, on the contrary ask them to TAG themselves. Engage!
  29. 29. Facebook  for  you  conference   Facebook tips: Support our updates liking and re-sharing them when you think they are interesting or useful. Invite those meeting and eventprofs friends you think could be interested in what we do or in confirming their participation to the Facebook event. Recommend to us other connections of colleagues who could be interested in attending the Fresh Conference Post news, pictures and videos about you and the Fresh Conference on our wall. Share your most memorable moments before, during and after the Fresh Conference and tag yourself. Are you a speaker or a sponsor? You can post videos, abstracts and previews of your FRESH presentation or about your company. Engage the community with quiz, polls and games.
  30. 30. Facebook  for  you  conference   Engage  the  community  with  quizzes  and  games  
  31. 31. Google+  for  your  conference   Google+ for conference How can you use it For many meeting professionals Facebook is mostly a personal social media. However, for conferences, they love to use it to stay tuned with all the content to share: they also reshare useful links and they love to tag themselves in the event pictures. Steps to take 1. With your personal account set up a Google+ page and/or an event page for the conference and share it with your meeting profs circles. 2. A page cannot add to a circle a personal profile. Google+ has the same limits as a Facebook page; therefore be sure to link the social media buttons in your conference website. 3. Create a Community for your conference and interact with the members: open hangouts to discuss and share info and to receive useful input from meeting professionals. Keep it alive! 4. Share useful and unique content, interact with members, +1 their good posts and moderate your space.
  32. 32. FRESH  Google+  community  
  33. 33. Google+  for  your  conference   Google+ tips: Support our updates giving “+1” (the same as the “like” button in Facebook) and re-share them when you think they are interesting or useful. Invite other meeting and event professionals to join the conversation adding the the Meeting Support Institute page to their circles or to be member of the Fresh Conference community. If you are already a member of our community share your experience and expertise with the other members, keeping the conversation alive. Post news, pictures and videos about your most memorable moments before, during and after the Fresh Conference. Our speakers and sponsors are welcome to share content about their FRESH presentation or about their companies. Engage the community with quiz, polls and games.
  34. 34. Pinterest  for  your  conference   Pinterest for conference How can you use it Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Pinterest drive a lot of traffic to your conference website. Steps to take 1. Set up your conference “business profile” adding an effective description with the date of the event, the logo, the website and the location. 2. Create well-organized and relevant “boards”; categorize them according to the needs of your conference and include descriptions with keywords. We have one board for The FRESH Conference news, one dedicated to our sponsors, one for the past edition of the conference and one for the social media posts. 3. Create a network following other meeting professionals Pinterest users or their boards and start pinning and re-pinning. See also the Pinterest etiquette. 4. You can pin (pin is a share button) a website adding a pin button to your browser bookmarks bar. Some social media content and non-html websites are not pinnable.
  35. 35. Pinterest  for  your  conference   At  the  moment  we  have  4   boards     FRESH  Conference  NEWS   FRESH  Conference  Social   Media  posts   Fresh  Conference  Sponsors   Fresh  Conference  -­‐  past   edi+on  (January  2012)  
  36. 36. Vimeo  and  YouTube  for  your  conference   Vimeo and YouTube for conferences How can you use it Youtube and Vimeo are powerful channels to share video contents. They have the double function to give you visibility and to enlighten the sharing of bulky content. You can embed videos in your website and share in other social media a simple link to this content. Steps to take 1. Set up your Youtube and/or Vimeo channel with logo, description and link to your website 2. Upload your content. You can share: Interviews with speakers and preview of their presentation before the the conference The presentation speakers give at the conference and other video comments Partners and sponsors promotional videos and interviews
  37. 37. Slideshare  for  your  conference   Slideshare for conferences How can you use it You can use SlideShare to share any presentation files or documents related to the conference. You can then embed them in your event website and/or share the link in other social media. Steps to take 1. Set up your Slideshare with logo, description and link to your website 2. Collect all the slides from the speakers attending your conference, presentations from your partners and sponsors, any other useful abstracts or documents and upload them to SlideShare space. 3. Link social media channels among them. For example in your Linkedin profile you can show the slides you’ve uploaded in your Slideshare channel. 4. Embed the slides in your conference website and promote the page on the other social media channels.
  38. 38. Prizes   The Fresh Conference will take place in Copenhagen, 13-15 January 2013 + 1 optional day of training the 16th. If you can come, don’t miss it. If you cannot come, attend it remotely connecting to: www.thefreshconference.com Thank you for downloading the guide: your prize is a 20% discount on the registration fee using this code: smc-FRESH13-buyer-20% ACTION REQUIRED: Enjoy! icon set: Jurgen Appelo
  39. 39. The  FRESH  Conference  in  2014   The  next  Fresh  Conference  will  take  place  in   Copenhagen,  the  26-­‐28  January  2014   www.thefreshconference.com  
  40. 40. Ques+ons?   Time  for  you  
  41. 41. The  importance  of  the  "human   rela+onship"  in  a  social  media   campaign  for  events   Be  personal  
  42. 42. SOCIAL  MEDIA  success  is  more  about  people   than  technology   Human  rela+onship  
  43. 43. Avoid  to  share  the  same  promo+onal  message  in  every   social  media  channel  set  up  for  your  event….   Be  smart  
  44. 44. Reflect  on  how  important  is  a  personal  message,  with   your  name  on  it,  instead  of  an  auto-­‐reply  machine   Avoid  auto-­‐reply  
  45. 45. Make  it  personal   Use  your  real  name  and   voice     Interact  with  your   audience   Some  recommenda+on  
  46. 46. How  did  you  solve  this  problem?  Did  it  happen  to  you?     Sharing  solu+ons  
  47. 47. Toolbox  Kit       Mee+ng   professionals   need   an   integrated   toolbox  kit  of  web  and  mobile  apps  to  manage   every  aspect  of  an  event  
  48. 48. But  it  is  plenty  of  tech-­‐tools  and  apps  out  there   How  to  choose  how  your  tools  
  49. 49. Managing  Social  Media HootSuite     HootSuite   allows   you   to   send   and   schedule   TwiVer,   Facebook,   LinkedIn,   and   Foursquare   updates,   track   click   stats,   and   set   up   tracking   columns   to   monitor  keywords,  hashtags,  and  lists.   You can reach more people differentiating the times of your tweets!
  50. 50. podio.com Project  and  event  management   Podio   Podio is the collaborative work platform where you can build your own work apps - based on your own processes and workflows - and use them instantly on your iPhone or iPad.
  51. 51. Event’s  social  network?   Yammer is a private, secure social network for your company….
  52. 52. Scheduling  tweets  for  presenta+ons             Backdraft Backdraft is a new free iPad app that enables you to write tweets in advance, and then releases them while you are giving a presentation.
  53. 53. Timer  with  hashtag  and  twiVwall   LTTimer ~for short presentation~ LTTimer is a timer application, and can be viewed hashtags Tweet. Was made for a "Lightning Talk" (a short presentation).
  54. 54.     .         Projectorfy   PROJECTORFY   is   an   iPad   app   used   to   run   live   events   on   a   tv   screen,   projector,  or  any  output  device.  Create  live  polls  that  a_endees  can  vote   for  using  their  mobile  device  and  see  the  results  live  during  the  event.     Tweet  wall  and  live  polls   Project   a   tweetwall   s h o w i n g   e v e n t   specific   hashtags   or   current   trends   -­‐   look   up   #projectorfyme   as   an   example.   Display   Btle   and   body   slides   on  the  fly  making  any   event   engaging   and   interacBve.  
  55. 55. Webcast  the  event   Event-Cast With Event-Cast webcasting your events is fast, easy, and inexpensive. From baseball and football to school plays and special events and more, Event-Cast allows you to webcast your local events live on the Internet. And now with the Event-Cast app, webcasting your event is even easier. Event-Cast turns your phone into a mobile broadcast studio.
  56. 56. Live  audio  broadcast   Soundcloud SoundCloud is the world’s leading social sound platform, with over ten hours of music & audio posted every minute. Tap into a world of fresh new audio; find great new music, comedy, news and more.
  57. 57. Live  audio  broadcast   Spreaker Radio and podcast recorder With Spreaker you can record your own podcasts. Report on live events, then share all the latest news with your friends on any major social network. Now users with iOS versions 5.0 and up can access the new DJ console to mix voice, music and effects.
  58. 58.  Building  memories  to  share   Remote   ShuVer   -­‐   Camera   Timer   with  Lens  filter   Remote Shutter is the best and easiest way to take a better photo when you are alone or group photo. Remote Shutter allow you to connect your iPhone, iPod, and iPad using one as camera and one as remote to see live stream preview.
  59. 59.  Qrcodes  contact  details  generators   Quicktag QRAugmented Easy QR
  60. 60.   Scan  it  and  add   me  to  your   address  book   This  is  ME  
  61. 61. Clicktotweet.com   Tweets  ready  to  send  
  62. 62. QRcode  generator   Scan to tweet
  63. 63. Stefania Conti-Vecchi www.eventagist.com Thank you

×