Pathable: A Social Network for Conferences and Events

2,563 views

Published on

Screen-by-screen walk-through of Pathable, the award-winning on-line community and social network for conferences and events.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Pathable: A Social Network for Conferences and Events

  1. 1. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
  2. 2. Attendees want to network
  3. 3. More connections mean more renewals # of new people met Very likely to renew Not at all likely to renew Somewhat likely to renew
  4. 4. Meeting people is hard Photo by Sasha Wolff
  5. 5. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
  6. 6. Pathable can be embedded as a “tab” in your web site
  7. 7. Your event’s brand is the community’s brand
  8. 8. Profiles include photos, bios, tags, blogs, etc. Pathable also tells you which of your LinkedIn and Twitter friends are attending.
  9. 9. Attendees can find people who share their interests
  10. 10. Each tag acts like a dynamic mailing list: attendees can send messages to just people who have that specific tag in their profile. Here, Beth is asking the CMP’s at the event for advice on the exam.
  11. 11. Attendees can choose which educational sessions to attend and export their own personal schedule to Outlook, print it, view it on their iPhone or Blackberry.
  12. 12. … and download handouts and have conversations with each other. Speakers can ask the attendees what they’d like a talk to cover and then continue the conversation afterwards.
  13. 13. Attendees schedule meetings with each other, automatically blocking off session times. Schedule can be synched to Outlook 2007, viewed on the iPhone, Blackberry, etc.
  14. 14. Integrated Twitter client allows attendees to follow a real-time stream of tweets related to the event and even send their own tweets from within the community.
  15. 15. Sponsors Use Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.
  16. 16. Sponsors Use Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.
  17. 17. Attendees can access their schedule and contacts at the event itself from their mobile devices.
  18. 18. Pathable FAQs <ul><li>How long does it take to build and deploy a Pathable community? </li></ul><ul><ul><li>In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration. </li></ul></ul><ul><li>Who owns the data? </li></ul><ul><ul><li>You, the customer, own the data. Pathable hosts it for you on our secure servers, but will never independently contact or market to your attendees. </li></ul></ul><ul><li>How long does the site work for? </li></ul><ul><ul><li>Typically, a Pathable site is launched ~2 months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings are flexible, though, and can be tailored to your event’s needs. </li></ul></ul><ul><li>Why wouldn’t we just use Twitter, Facebook and LinkedIn? </li></ul><ul><ul><li>Pathable offers a branded, safe community for your event that you own. You don’t get to control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere. </li></ul></ul><ul><li>Is Pathable expensive? </li></ul><ul><ul><li>No, Pathable is very affordable. In fact, in many cases, a single “Community Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals. If your attendees are coming to network, can you afford not to provide a solution? </li></ul></ul>
  19. 19. Let’s Get Started <ul><ul><li>www.pathable.com </li></ul></ul><ul><ul><li>Donald DeSantis, donald@pathable.com </li></ul></ul><ul><ul><ul><li>doug@pathable.com, 866 809 0252 x704 </li></ul></ul></ul><ul><ul><li>Jordan Schwartz: jordan@pathable.com </li></ul></ul><ul><ul><ul><li>jordan@pathable.com, 866 809 0252 x702 </li></ul></ul></ul>

×