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Tweet Me Right

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This presentation shares small-business success stories incorporating Twitter in business development efforts. Learn how Twitter can be an effective tool to complement your marketing strategy. This session will provide case studies and anecdotal success stories of how incorporating Twitter brought about several “wins” for a small business during the past year.

Published in: Business
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Tweet Me Right

  1. 1. Tweet Me Right Business Success with Twitter Paul Strack Tweet Me Right Business Success with Twitter
  2. 2. Tweet Me Right Business Success with Twitter Paul Strack Tweet Me Right Business Success with Twitter
  3. 3. What can PODi do for YOUR digital business? <ul><ul><li>Increase high-margin business & sell successfully </li></ul></ul><ul><ul><ul><li>Energize sales with Digital Print Case Studies </li></ul></ul></ul><ul><ul><ul><li>Close more sales with proven S3 Council sales tools and NEW online training </li></ul></ul></ul><ul><ul><ul><li>Learn at free monthly Sales & Marketing webinars. </li></ul></ul></ul><ul><ul><ul><li>DEX S3 Forum promotes community and information sharing </li></ul></ul></ul><ul><ul><li>Get more leads & promote your company </li></ul></ul><ul><ul><ul><li>Self-Promo-in-a-Box lead generation campaign </li></ul></ul></ul><ul><ul><ul><li>Connect to customers with Find a Service Provider </li></ul></ul></ul><ul><ul><ul><li>Boost your reputation with a Best Practices Award, speaking at the AppForum, case study or feature the PODi logo in your marketing </li></ul></ul></ul><ul><ul><li>Lead the way with digital application technologies </li></ul></ul><ul><ul><ul><li>Technology Webinars </li></ul></ul></ul><ul><ul><ul><li>Production Central: resource center for latest digital technologies </li></ul></ul></ul><ul><ul><ul><li>DEX Technical Forum </li></ul></ul></ul><ul><ul><ul><li>PPML & CheckPPML_Pro </li></ul></ul></ul><ul><ul><li>Save money on expert advice, events & products </li></ul></ul><ul><ul><ul><li>Ask the Experts & discounts on annual AppForum conference </li></ul></ul></ul>
  4. 4. PODi deliverables <ul><li>World’s largest database of successful digital print case studies www.caslon.net/PODi-Case-Studies/ </li></ul><ul><li>For Sales Pros: S3 (Strategic Solution Sales) Council www.caslon.net/Strategic-Solution-Sales-Council.html </li></ul><ul><li>For Technology Pros: Production Central www.caslon.net/Production-Central/ </li></ul><ul><li>DEX (The Digital Exchange) User Forums www.caslon.net/Knowledge-Base/DEX-Digital-Exchange/ </li></ul><ul><li>Self-Promo-in-a-Box www.selfpromo.podi.org (members: contact Chris Klem to get started) </li></ul><ul><li>Find a Service Provider searchable database www.caslon.net/FindSP </li></ul><ul><li>Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1 </li></ul><ul><li>Reports, white papers, & recorded webinars http://www.caslon.net/Knowledge-Base/ </li></ul><ul><li>The 2011 AppForum – Overview & Details www.AppForum.org </li></ul><ul><li>Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb </li></ul><ul><li>PPML & CheckPPML_Pro – http://ppml.podi.org/ </li></ul>
  5. 5. <ul><ul><li>Objectives </li></ul></ul><ul><li>Brief overview of Social Media & Media Integration </li></ul><ul><li>Twitter Definition & Objectives </li></ul><ul><li>Local Twitter Involvement </li></ul><ul><li>Local Twitter Successes </li></ul><ul><li>Twitter Plan </li></ul>Tweet Me Right
  6. 6. “ I’M A GREAT LOVER.” MARKETING Source: Neutron, LLC
  7. 12. What exactly is Twitter?
  8. 13. Who is using Twitter? <ul><li>Quantcast – internet data measurement firm in NY and San Francisco, provides these Twitter Stats: </li></ul><ul><li>55% - female </li></ul><ul><li>38% - ages 18-34 </li></ul><ul><li>47% - have kids ages 0-17 </li></ul><ul><li>30% - combined household income > $100,000 </li></ul>
  9. 14. What exactly is Twitter? <ul><li>Micro blog </li></ul><ul><li>140 characters – “tweet” </li></ul><ul><li>Followers – “tweeps” </li></ul><ul><li>Instant/direct messaging – “DM” </li></ul><ul><li>Educational </li></ul><ul><li>Cocktail party of Social Media </li></ul><ul><li>A connection catalyst </li></ul>
  10. 15. What exactly is Twitter? <ul><li>Engage </li></ul><ul><li>Interact </li></ul><ul><li>React </li></ul>
  11. 16. Who do I follow? <ul><li>Industry leaders </li></ul><ul><ul><li>Jeff Hayzlett </li></ul></ul><ul><ul><li>John Foley </li></ul></ul><ul><ul><li>Joe Webb </li></ul></ul><ul><ul><li>KODAK, NAPL </li></ul></ul><ul><ul><li>And others… </li></ul></ul><ul><li>Topics of interest </li></ul><ul><ul><li>QR Codes </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul><ul><ul><li>Printing, mailing </li></ul></ul><ul><li>Locally … </li></ul><ul><ul><li>Marketing directors </li></ul></ul><ul><ul><li>PR types </li></ul></ul><ul><ul><li>Advertising/Agency </li></ul></ul><ul><ul><li>IT folks </li></ul></ul>
  12. 17. Engage. React. Interact.
  13. 18. Engage. Interact. React.
  14. 19. Engage. Interact. React.
  15. 20. Engage. Interact. React.
  16. 21. If you Tweet it, they will come.
  17. 22. Active listening (or is it voyeurism?)
  18. 23. React.
  19. 24. Engage. Interact. React.
  20. 25. Engage. Interact. React.
  21. 26. Thought Leadership Opportunity <ul><li>Integrating Media Conference </li></ul><ul><li>55 attendees </li></ul><ul><li>Marketing, communications </li></ul><ul><li>Live Twitter feed </li></ul><ul><li>Blog coverage </li></ul><ul><li>Truly integrated marketing approach: pURLs, Twitter, email, etc. </li></ul>
  22. 27. Twitter Share Opportunity
  23. 28. Learning Opportunities
  24. 29. Marketing/Branding Opportunities
  25. 30. Organize, Plan, but keep it simple.
  26. 31. <ul><li>One @reply per day </li></ul><ul><li>One RT per day </li></ul><ul><li>One original thought (tweet) per day </li></ul><ul><li>Play along, play nice. </li></ul>Organize, Plan, but keep it simple.
  27. 32. <ul><li>Questions?? </li></ul>Twitter for Success
  28. 33. <ul><li>Paul Strack </li></ul><ul><li>[email_address] </li></ul><ul><li>twitter.com/pstrack </li></ul><ul><li>501-375-7311 </li></ul>Twitter for Success
  29. 34. <ul><li>2011 PODi AppForum </li></ul><ul><ul><li>The first and best event dedicated to what's next in digital </li></ul></ul><ul><ul><li>January 31-February 2, Las Vegas, at The Mirage </li></ul></ul><ul><ul><li>Call for speakers taking place now (deadline July 30) www.appforum.org/speaker-info/online-form </li></ul></ul><ul><li>Call for Case Studies </li></ul><ul><ul><li>Get the recognition you deserve for your successes </li></ul></ul><ul><ul><li>Receive a free case study backed by PODi and marketing support </li></ul></ul><ul><ul><li>All case studies are entered into consideration for 2011 PODi Best Practices Awards which are presented at the AppForum </li></ul></ul><ul><ul><li>Entry deadline July 30 www.podi.org/casestudy/bpsubmission/ </li></ul></ul>Call for Speakers / Call for Case Studies

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