Enhancing the Attendee Experience with Social Media (Certain and Pathable)

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A free webinar on enhancing the event experience with social media tools. A screencast of this presentation is at http://vimeo.com/6763959

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Enhancing the Attendee Experience with Social Media (Certain and Pathable)

  1. 1. If Enhancing the Attendee Experience Using Social Media
  2. 2. Today’s Agenda <ul><li>Why Bother? </li></ul><ul><li>Social Media Tools </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Pathable + Certain </li></ul></ul><ul><li>Q & A </li></ul>
  3. 3. Viral Marketing
  4. 4. Viral Marketing
  5. 5. Community Attachment
  6. 6. Attendees want to network
  7. 7. More networking means renewals New people met
  8. 8. Meeting people is HARD
  9. 9. Your Toolbox <ul><li>E-mail </li></ul><ul><li>Your web site </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn / Facebook </li></ul><ul><li>Pathable </li></ul>
  10. 10. Twitter <ul><li>Send and receive short messages to “followers” </li></ul><ul><li>A “tweet” is a short (140 char) message sent to anyone listening </li></ul><ul><li>“ Follower” is anyone who has signed up to listen to you </li></ul>
  11. 11. Twitter A typical tweet Type your tweet here
  12. 12. Hootsuite Demo
  13. 13. Hash Tag <ul><li>Short way to mark messages as relevant to a topic or event </li></ul><ul><ul><li>#wec09 – MPI’s WEC 2009 conference </li></ul></ul><ul><ul><li>#sxsw – South by Southwest festival </li></ul></ul><ul><ul><li>#MD10 – MPI’s MeetDifferent 2010 </li></ul></ul><ul><ul><li>#mpi – MPI </li></ul></ul><ul><ul><li>#eventprofs – Relevant to event professionals </li></ul></ul><ul><li>No “official” list (but check hashtags.org) </li></ul>
  14. 14. Hash Tag Example
  15. 15. Applying Twitter to the Event Promotion
  16. 16. Applying Twitter to the Event Customer Service
  17. 17. Applying Twitter to the Event Broadcasting <ul><li>Examples </li></ul><ul><ul><li>Keynote beginning </li></ul></ul><ul><ul><li>Open seats in the back </li></ul></ul><ul><ul><li>Summarize activity for those who can’t attend </li></ul></ul>
  18. 18. Pathable Demo
  19. 19. Get Started <ul><li>Twitter: twitter.com </li></ul><ul><li>Seesmic: seesmic.com </li></ul><ul><li>Tweetdeck: tweetdeck.com </li></ul><ul><li>Hootsuite: hootsuite.com </li></ul><ul><li>Pathable: </li></ul><ul><ul><li>pathable.com </li></ul></ul><ul><ul><li>Doug Schulze - doug@pathable.com / 866 809.0252 x706 </li></ul></ul><ul><ul><li>Mention Certain Webinar </li></ul></ul>

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