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Implement Lead Scoring When You Have Enough Data & Leads

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Beachhead Marketing
Beachhead Marketing

Beachhead Marketing moves along with lead scoring in this installment by covering when you should implement lead scoring. Learn more at http://www.beachheadmarketing.com

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Lead Scoring for Smart People -When Should You Implement Lead Scoring? –
AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
- Lead scoring definition - Types of lead scoring - Successes Previously…
• Determine if lead scoring is right for you • Three questions to ask before implementing • Quick tip for implementation In this presentation…
Do you have enough leads?
Interview your sales team
Figure out their current load
250 calls per week
Focus on generating more traffic and leads • Content generation • PPC • List purchase • Tradeshows
How do you define?
Define with sales
• Meets company size criteria • Completes two web forms
• Do you have enough data?
Look at the demographics
Build multiple lead scoring models
Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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  2. First factor