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www.josephdeungria.com
Digital Marketing
for the MBA Student
Questions and Actions 2017
Vcoach Bong De Ungria
Certified Di...
www.josephdeungria.com
1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. Actions You Must Take...
www.josephdeungria.com
• Text your answer (number) and nickname
and last name to this cell... 0917-8571089
• Sample answer...
www.josephdeungria.com
Give yourself 10 points each for every:
1. Facebook account
2. Blog
3. Facebook page
4. Facebook gr...
www.josephdeungria.com
And the winner is...
Please open your audio
When your name is announced
www.josephdeungria.com
Anyare? (What Happened)
Ganoon? (Really?)
Sayang! (What a Waste!)
Bahala na! (Whatever will be)
Que...
www.josephdeungria.com
This is an example of the
FUTURE of digital
marketing...
www.josephdeungria.com
There are small, “free”
prizes like
bonus points....
www.josephdeungria.com
And there are big prizes
like having being promoted to
be THE BOSS
tomorrow!
www.josephdeungria.com
There will be a few winners!
But there Would be a lot more
who would say these next
5 phrases...
www.josephdeungria.com
1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. Actions You Must Take...
www.josephdeungria.com
In 2011, over 11 months, I completed 11 marketing
modules on:
Mobile
Email
Websites
Blogs
Search En...
www.josephdeungria.com
18 years traditional marketing before
CDM (2010 to 2011)
6 years traditional and digital
marketing ...
www.josephdeungria.com
While fully employed in corporate during
the day, was a night-time Marketing
Professor @ 4 Schools
www.josephdeungria.com
Product Group Manager
www.josephdeungria.com
Sales and Marketing Mgr
www.josephdeungria.com
Regional Marketing Manager
(Asia Pacific)
www.josephdeungria.com
Sales, Marketing & Technical
Mgr
www.josephdeungria.com
Country Marketing Manager
www.josephdeungria.com
AVP for Operations
www.josephdeungria.com
Chief Operating Officer
www.josephdeungria.com
SVP for Services
www.josephdeungria.com
Managing Director-
Energy Group
www.josephdeungria.com
1. Facebook account -3
2. Blogs- 42
3. Facebook page - 30
4. Facebook group- 28
5. Twitter account-...
www.josephdeungria.com
Have used blogs to sell 2 cars
when I left the US in 2009
www.josephdeungria.com
Used targetted SMS program
to selectively communicate
to 3,000 people over a 2 year
period
Inviting...
www.josephdeungria.com
MVP:
Happy 42nd birthday, Architect Juan
Santos! As one of our Most Valued
Partners, we invite you ...
www.josephdeungria.com
Set up 2 Facebook pages that
has now 40,000 likes
www.josephdeungria.com
That announced sales
promotions...
www.josephdeungria.com
That engaged customers with
emotional conversations...
www.josephdeungria.com
That was relevant and
participative....
(like this Back to School contest)
www.josephdeungria.com
My top website has 230,000+ views!
www.josephdeungria.com
1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. Actions You Must Take...
www.josephdeungria.com
New Generations
Have Come!
And They
Behave Differently!
www.josephdeungria.com
I am Gen X and you are Gen Y
www.josephdeungria.com
1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. Actions You Must Take...
www.josephdeungria.com
1. Accept.
We cannot stop CHANGE.
Ride the Wave...
www.josephdeungria.com
2. Grow
Learn Continuously
Learn from your Mistakes
Learn from Others
www.josephdeungria.com
3. Select
You can’t Master everything
www.josephdeungria.com
4. Breakthrough Action
Traditional ways of doing things
New Paradigms
Don’t be Paralyzed
www.josephdeungria.com
AGSB for the Win!
Anyare? Accept!
www.josephdeungria.com
AGSB for the Win!
Anyare?
Ganoon?
Accept!
Grow!
www.josephdeungria.com
AGSB for the Win!
Anyare?
Ganoon?
Sayang!
Accept!
Grow!
Select!
www.josephdeungria.com
AGSB for the Win!
Anyare?
Ganoon?
Sayang!
Bahala na!
Accept!
Grow!
Select!
Breakthrough Action
www.josephdeungria.com
1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. Actions You Must Take...
www.josephdeungria.com
My wish for you-
Dont be Sergs!
www.josephdeungria.com
If you want it,
If you work at it,
Then you will learn some things
in this DIGITAL MARKETING course...
www.josephdeungria.com
The change will continue
exponentially...
Source: IPG Credentials Presentation
www.josephdeungria.com
Where ownership,
hardwork and
years of experience is no longer
required for market leadership
Sourc...
www.josephdeungria.com
Given these trends and shifts,
the world’s greatest you
Needs to be DIGITAL and REAL
www.josephdeungria.com
You can view an on-line copy
of this presentation...
www.josephdeungria.com
Digital Marketing
for the MBA Student
Questions and Actions 2017
Vcoach Bong De Ungria
Certified Di...
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Digital Marketing for the Ateneo MBA Student

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Questions and Actions for the MBA Student in 2017

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Digital Marketing for the Ateneo MBA Student

  1. 1. www.josephdeungria.com Digital Marketing for the MBA Student Questions and Actions 2017 Vcoach Bong De Ungria Certified Digital Marketer (CDM) CEO, Hyper Asia Pacific
  2. 2. www.josephdeungria.com 1. Questions? and Exclamations! 2. My digital journey 3. What is Happening 4. Actions You Must Take 5. Finally.... Outline
  3. 3. www.josephdeungria.com • Text your answer (number) and nickname and last name to this cell... 0917-8571089 • Sample answer: 100 Bong De Ungria • The highest valid number wins! • The winner gets bonus points for today’s class participation grading... Who wants to win our first contest?
  4. 4. www.josephdeungria.com Give yourself 10 points each for every: 1. Facebook account 2. Blog 3. Facebook page 4. Facebook group 5. Twitter account 6. Instagram account 7. Active email address 8. Active cellphone number 9. Pinterest board 10.Linkedin profile 1. Questions? (and Prize)
  5. 5. www.josephdeungria.com And the winner is... Please open your audio When your name is announced
  6. 6. www.josephdeungria.com Anyare? (What Happened) Ganoon? (Really?) Sayang! (What a Waste!) Bahala na! (Whatever will be) Questions or exclamations by the non-winners
  7. 7. www.josephdeungria.com This is an example of the FUTURE of digital marketing...
  8. 8. www.josephdeungria.com There are small, “free” prizes like bonus points....
  9. 9. www.josephdeungria.com And there are big prizes like having being promoted to be THE BOSS tomorrow!
  10. 10. www.josephdeungria.com There will be a few winners! But there Would be a lot more who would say these next 5 phrases...
  11. 11. www.josephdeungria.com 1. Questions? and Exclamations! 2. My digital journey 3. What is Happening 4. Actions You Must Take 5. Finally.... Outline
  12. 12. www.josephdeungria.com In 2011, over 11 months, I completed 11 marketing modules on: Mobile Email Websites Blogs Search Engines Social Networks Virtual Communities As part of an Integrated Marketing Communications Strategy What does Certified Digital Marketer mean?
  13. 13. www.josephdeungria.com 18 years traditional marketing before CDM (2010 to 2011) 6 years traditional and digital marketing after My CDM sandwich
  14. 14. www.josephdeungria.com While fully employed in corporate during the day, was a night-time Marketing Professor @ 4 Schools
  15. 15. www.josephdeungria.com Product Group Manager
  16. 16. www.josephdeungria.com Sales and Marketing Mgr
  17. 17. www.josephdeungria.com Regional Marketing Manager (Asia Pacific)
  18. 18. www.josephdeungria.com Sales, Marketing & Technical Mgr
  19. 19. www.josephdeungria.com Country Marketing Manager
  20. 20. www.josephdeungria.com AVP for Operations
  21. 21. www.josephdeungria.com Chief Operating Officer
  22. 22. www.josephdeungria.com SVP for Services
  23. 23. www.josephdeungria.com Managing Director- Energy Group
  24. 24. www.josephdeungria.com 1. Facebook account -3 2. Blogs- 42 3. Facebook page - 30 4. Facebook group- 28 5. Twitter account- 1 6. Instagram account- 1 7. Active email address- 6 8. Active cellphone number- 2 9. Pinterest board- 7 10.Linkedin profile- 1 I have only 1,210 points
  25. 25. www.josephdeungria.com Have used blogs to sell 2 cars when I left the US in 2009
  26. 26. www.josephdeungria.com Used targetted SMS program to selectively communicate to 3,000 people over a 2 year period Inviting them to events Birthday raffles Seasonal greetings
  27. 27. www.josephdeungria.com MVP: Happy 42nd birthday, Architect Juan Santos! As one of our Most Valued Partners, we invite you to reply YES if you want to join our birthday raffle only for celebrants for the month of March. You are 1 of 30 architects with birthdays this month. Here’s how personalized the SMS was...
  28. 28. www.josephdeungria.com Set up 2 Facebook pages that has now 40,000 likes
  29. 29. www.josephdeungria.com That announced sales promotions...
  30. 30. www.josephdeungria.com That engaged customers with emotional conversations...
  31. 31. www.josephdeungria.com That was relevant and participative.... (like this Back to School contest)
  32. 32. www.josephdeungria.com My top website has 230,000+ views!
  33. 33. www.josephdeungria.com 1. Questions? and Exclamations! 2. My digital journey 3. What is Happening 4. Actions You Must Take 5. Finally.... Outline
  34. 34. www.josephdeungria.com New Generations Have Come! And They Behave Differently!
  35. 35. www.josephdeungria.com I am Gen X and you are Gen Y
  36. 36. www.josephdeungria.com 1. Questions? and Exclamations! 2. My digital journey 3. What is Happening 4. Actions You Must Take 5. Finally.... Outline
  37. 37. www.josephdeungria.com 1. Accept. We cannot stop CHANGE. Ride the Wave...
  38. 38. www.josephdeungria.com 2. Grow Learn Continuously Learn from your Mistakes Learn from Others
  39. 39. www.josephdeungria.com 3. Select You can’t Master everything
  40. 40. www.josephdeungria.com 4. Breakthrough Action Traditional ways of doing things New Paradigms Don’t be Paralyzed
  41. 41. www.josephdeungria.com AGSB for the Win! Anyare? Accept!
  42. 42. www.josephdeungria.com AGSB for the Win! Anyare? Ganoon? Accept! Grow!
  43. 43. www.josephdeungria.com AGSB for the Win! Anyare? Ganoon? Sayang! Accept! Grow! Select!
  44. 44. www.josephdeungria.com AGSB for the Win! Anyare? Ganoon? Sayang! Bahala na! Accept! Grow! Select! Breakthrough Action
  45. 45. www.josephdeungria.com 1. Questions? and Exclamations! 2. My digital journey 3. What is Happening 4. Actions You Must Take 5. Finally.... Outline
  46. 46. www.josephdeungria.com My wish for you- Dont be Sergs!
  47. 47. www.josephdeungria.com If you want it, If you work at it, Then you will learn some things in this DIGITAL MARKETING course That allow YOU to SUCCEED in NEW DIGITAL ECOOMY! My marketing crystal ball predicts that...
  48. 48. www.josephdeungria.com The change will continue exponentially... Source: IPG Credentials Presentation
  49. 49. www.josephdeungria.com Where ownership, hardwork and years of experience is no longer required for market leadership Source: IPG Credentials Presentation
  50. 50. www.josephdeungria.com Given these trends and shifts, the world’s greatest you Needs to be DIGITAL and REAL
  51. 51. www.josephdeungria.com You can view an on-line copy of this presentation...
  52. 52. www.josephdeungria.com Digital Marketing for the MBA Student Questions and Actions 2017 Vcoach Bong De Ungria Certified Digital Marketer (CDM) CEO, Hyper Asia Pacific

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