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Why 5 Ps and Hypermarketing 3.0?

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Includes the Last Mile analogy, Tshirt value maximizer, EIS vision/mission and 5Ps that will lead to high performance marketing 3.0

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Why 5 Ps and Hypermarketing 3.0?

  1. 1. www.josephdeungria.com Why 5Ps and Hypermarketing 3.0 Remigio Joseph De Ungria BS ChE BS ME MBA, CDM
  2. 2. www.josephdeungria.com A. Why Marketing? 1. Last Mile 2. Ultimate Value Maximizer B. 5Ps 1. Passion 2. Preparation 3. Performance 4. Purpose 5. Potential Possibilities C. What’s 3.0 for You? Why HyperMarketing 3.0 for You?
  3. 3. www.josephdeungria.com Ever heard of the last mile?
  4. 4. www.josephdeungria.com The last mile - is usually marketing related
  5. 5. www.josephdeungria.com 1. Feasibility Study 2. Get Financial Investment 3. Build Factory 4. Recruit and Train Personnel 5. Produce 6. Deliver to Point of Sale 7. Market and Sell the Product For many companies, marketing comes near the end
  6. 6. www.josephdeungria.com 1. Does not need the value you offer 2. Not aware that your product is available 3. Prefers another brand 4. Tries the product once and then goes back to old product 5. Likes the product for a while but switches due to inconsistent product Marketing at the End Results to Last Mile Failures: Customer:
  7. 7. www.josephdeungria.com Why is marketing the ultimate value maximizer? Plain white T shirt sold at Tiangge
  8. 8. www.josephdeungria.com Why is marketing the ultimate value maximizer? Operations, HR & Finance = +156% T-shirt with cheaper materials, more efficient plant and equity instead of debt
  9. 9. www.josephdeungria.com Why is marketing the ultimate value maximizer? Going direct can boost profit 244% T-shirt sold on-line
  10. 10. www.josephdeungria.com Why is marketing the ultimate value maximizer? Brand? Only 7,733% profit increase One check can do all the wonders
  11. 11. www.josephdeungria.com Why is marketing the ultimate value maximizer? Fake brands 444% > unbranded, 244% P100 Nike shirt @ Tiangge?
  12. 12. www.josephdeungria.com Why is marketing the ultimate value maximizer? Brand fail can reduce profits, -78% Double check?
  13. 13. www.josephdeungria.com A. Why Marketing? 1. Last Mile 2. Ultimate Value Maximizer B. 5Ps 1. Passion 2. Preparation 3. Performance 4. Purpose 5. Potential Possibilities C. What’s 3.0 for You? Why HyperMarketing 3.0 for You?
  14. 14. www.josephdeungria.com 1Passion to Coach, Train, Market, Continuously Learn 170+ Vice Presidents, Directors, Deans of State Universities & Colleges 3 Batches (December 2013 to February 2014)
  15. 15. www.josephdeungria.com 1Passion to Coach, Train, Market, Continuously Learn 170+ Vice Presidents, Directors, Deans of State Universities & Colleges 20 Middle Managers Social Security System
  16. 16. www.josephdeungria.com 2 Engineering degrees (UP), 1986 & 1988 1 MBA (AGSB) , 1994 2 Self Initiated Post Bachelor degrees Marketing Communications, DLSU-CSB- PANA, 2002 Digital Marketing, Ateneo CCE- IMMAP, 2010 3 Company Sponsored Management Development or Marketing Degrees (AIM) Marketing Strategy, Entrepreneurship, MDP 2 Preparation
  17. 17. www.josephdeungria.com SVP, Citistores COO, Moldex Products AVP, Waltermart Country Marketing Manager, Philips Entrepreneur, DURES Marketing, Sales & Technical positions in: CEMEX Cocochem Seaoil Unilever 3Performance Perspective
  18. 18. www.josephdeungria.com Product Group Manager
  19. 19. www.josephdeungria.com Sales and Marketing Mgr
  20. 20. www.josephdeungria.com Regional Marketing Manager (Asia Pacific)
  21. 21. www.josephdeungria.com Sales, Marketing & Technical Mgr
  22. 22. www.josephdeungria.com Country Marketing Manager
  23. 23. www.josephdeungria.com Marketing Professor
  24. 24. www.josephdeungria.com 3 years simultaneous entrepreneur & undergrad teaching (Ateneo Loyola, CCE, 1994-97) 15 years simultaneous academe and industry (AGSB, 1997- 2014) 2 years international simultaneous academe & industry (2007-2009) 80% of marketing curriculum on-line 3Performance unParalled: 2000+ students in 20+ yrs
  25. 25. www.josephdeungria.com 3Performance Unsolicited feedback posted on FB
  26. 26. www.josephdeungria.com 3Performance Unsolicited feedback
  27. 27. www.josephdeungria.com 4 My Personal Purpose: Improve Quality of Life
  28. 28. www.josephdeungria.com Ignite your PASSION PREPARE you for greater things PERFORM @ work @ home Identify your PURPOSE # Connected beyond time and space 5 Potential Possibilities for you
  29. 29. www.josephdeungria.com A. Why Marketing? 1. Last Mile 2. Ultimate Value Maximizer B. 5Ps 1. Passion 2. Preparation 3. Performance 4. Purpose 5. Potential Possibilities C. What’s 3.0 for You? Why HyperMarketing 3.0 for You?
  30. 30. www.josephdeungria.com 1. Goods 2. Services 3. Experiences & Events 4. Persons 5. Places 6. Properties 7. Organizations 8. Information & Ideas Why Learn Marketing? Because… Everything is marketed !
  31. 31. www.josephdeungria.com “Our check mark…”
  32. 32. www.josephdeungria.com Whose story was better marketed? The difference= freedom
  33. 33. www.josephdeungria.com Who is the better brand? Power in 2016!
  34. 34. www.josephdeungria.com In a close fight, marketing is the game winner (facebook logos 1 day before election)!
  35. 35. www.josephdeungria.com It’s not about technology, It’s about connecting to customers, efficiently & effectively
  36. 36. www.josephdeungria.com Ateneo Graduate School of Business: Vision
  37. 37. www.josephdeungria.com Ateneo Graduate School of Business: Mission
  38. 38. www.josephdeungria.com Expertise without integrity is empty Expertise Empty
  39. 39. www.josephdeungria.com Integrity without expertise is ineffectual Integrity Ineffectual
  40. 40. www.josephdeungria.com Irrelevant Expertise & integrity without service is irrelevant Expertise Integrity
  41. 41. www.josephdeungria.com AGSB Mission: E + I + S Expertise, Integrity, Service Expertise Empty Integrity Ineffectual Service Irrelevant AGSB Mission
  42. 42. www.josephdeungria.com Hypermarketing 3.0
  43. 43. www.josephdeungria.com Hypermarketing 3.0 = 1 High Performance +
  44. 44. www.josephdeungria.com Hypermarketing 3.0 = High Performance 2 Highly personal +
  45. 45. www.josephdeungria.com Hypermarketing 3.0 = High Performance Highly personal 3 Hyperlinked# +
  46. 46. www.josephdeungria.com Hypermarketing 3.0 = High Performance Highly personal Hyperlinked# SERVICE
  47. 47. www.josephdeungria.com Why 5Ps of Hypermarketing 3.0 Passion Prepare Perform Purpose Potential

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