Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

071016 class admin


Published on

Admin Reminders for Markma class

Published in: Education
  • Be the first to comment

  • Be the first to like this

071016 class admin

  1. 1. Marketing Management Prof. Remigio Joseph A. De Ungria Jr. BSChE, BSME, MBA, CDM, Diploma in MarkCom
  2. 2. HyperMarketing3 Management Admin #Hyper3Admin Vcoach Bong De Ungria, VIT Vision-Driven Coach Igniter Transformer
  3. 3. Outline #Hyper3Admin 1. Groups 2. Communication 3. Customer Research 4. Introductions 5. Scoring
  4. 4. 1. Form Permanent Working Groups Objective, Y: Create admin system to help class Form groups of 5 people (max) Aim for diversity & balance ( male/female, young/old, function/dept, level) Seat together (circular, cluster). Maintain gap and sit apart from other groups. Occupy rows 3 to 5 only Permanent seating position (till course end)
  5. 5. 1a. Group Activity #1: Y: Establish baseline ie. where class is on marketing knowledge 1. Elect/ volunteer 1 primus interpares (first among equals) in the group. All primus will coordinate with Vcoach on admin matters. 2. Decide on your group name (1 -2 words) 3. Take a group picture that symbolizes, illustrates your “current” group definition of marketing. 4. Tag the picture with names of all group members and post on Class Facebook page ( as a comment on the appropriate post. 5. Put a caption that states your group’s name and your group’s definition of marketing
  6. 6. 2. Customer Research Y: Applying Marketing’s basic requirement (for real!) A. Demographics (statistical) B. Connections (way to reach, social media behavior) C. Behaviorial and Psychographic (Lifestyle, Preferences)
  7. 7. Outline #Hyper3Admin 1. Groups 2. Communication 3. Customer Research 4. Introductions 5. Scoring