Admin Reminders for Markma class

1. Marketing Management
https://www.facebook.com/v66ASMPHMarkma/
Prof. Remigio Joseph A. De Ungria Jr.
BSChE, BSME, MBA, CDM, Diploma in MarkCom

2. HyperMarketing3 Management
Admin
#Hyper3Admin
Vcoach Bong De Ungria, VIT
Vision-Driven Coach
Igniter
Transformer

3. Outline
#Hyper3Admin
1. Groups
2. Communication
3. Customer Research
4. Introductions
5. Scoring

4. 1. Form Permanent Working Groups
Objective, Y: Create admin system to help class
Form groups of 5 people (max)
Aim for diversity & balance ( male/female,
young/old, function/dept, level)
Seat together (circular, cluster). Maintain gap and sit
apart from other groups. Occupy rows 3 to 5 only
Permanent seating position (till course end)

5. 1a. Group Activity #1:
Y: Establish baseline ie. where class is on
marketing knowledge
1. Elect/ volunteer 1 primus interpares (first among equals)
in the group. All primus will coordinate with Vcoach on
admin matters.
2. Decide on your group name (1 -2 words)
3. Take a group picture that symbolizes, illustrates your
“current” group definition of marketing.
4. Tag the picture with names of all group members and
post on Class Facebook page
(https://www.facebook.com/v66ASMPHMarkma/ as a comment
on the appropriate post.
5. Put a caption that states your group’s name and your
group’s definition of marketing

6. 2. Customer Research
Y: Applying Marketing’s basic
requirement (for real!)
A. Demographics (statistical)
B. Connections (way to reach, social media
behavior)
C. Behaviorial and Psychographic (Lifestyle,
Preferences)

7. Outline
#Hyper3Admin
1. Groups
2. Communication
3. Customer Research
4. Introductions
5. Scoring