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CPM, Inc. Summary


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A little on my company: background, experiences, and how we might be able to help!

Published in: Business, Career
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CPM, Inc. Summary

  1. 1. Innovative Sales and Marketing Services Company Overview
  2. 2.  Stu Todd, founding principal of Compass Product Management, Inc., has 25 years experience in consumer packaged goods sales, with experience in Health and Wellness (Procter and Gamble, Johnson and Johnson, Rexall Sundown), entertainment (Universal Studios) and durable house wares (World Kitchen LLC). Stu’s CPG career has touched all retail classes: food, drug, mass, club, .com and specialty stores, US and international. 17 years of experience in leading cross-functional Wal-Mart and Sams Club Business Development teams has resulted in deep, broad account penetration and an in-depth understanding of how these retailers work. This experience has been consistently applied to deliver outstanding business results.
  3. 3.  Integrity and Ethics  An unshakable commitment to doing business with integrity and ethics as a foundation is a non-negotiable. Fun  If you can’t come to work and enjoy the job and the people you’re doing it with, find a new job. Compete and Win  Our idea of fun is: wade in to a fair fight and win, for our clients and their customers.
  4. 4.  Stu Todd has a demonstrated track record of success:  Organizational leadership up, down and laterally with internal and external constituencies.  Knowledge of mass market retailing across food, drug, discounter, .com, specialty and club channels.  In-depth understanding of Wal-Mart and Sam’s Club retailing strategies, domestic and international.  Category management and brand building in the Wal-Mart and Sam’s Club environment.  Building customer relationships, with significant depth and breadth of penetration to the highest levels of Wal-Mart and Sam’s Club corporate management.  Possessing a generalist’s perspective, simultaneously manages sales, marketing, logistics, and product development responsibilities.  Building a Wal-Mart/Sam’s team infrastructure.  Developing individuals for increased responsibilities.  Building a positive corporate community image in Bentonville area.
  5. 5. #1 Marketing Project ManagementWith a deep and broad network of consumer product thought leaders, and comprehensive experience in developing and executing media and in-store marketing programs, we will pull together partnerships, develop cost efficient programs, and shepherd them through to expectation exceeding conclusions.
  6. 6. #2 Consultative Sales Representation Understanding what makes buyers buy, we can combine knowledge of  Business Leadership Model  Consumer Insights  Competitive Situation  5 Sales controllables Identify the questions that need to be asked, and answer them Advise on  Retail pricing strategies  Supply chain/logistics planning and principles  Packaging/product sizing  Shelf arrangement  In-store marketing opportunities  International expansion  .com strategies Identify key executives that will be in the decision making chain for your products. Make initial contact with key decision makers to secure appointments. Attend initial and follow up meetings. Develop and present sales proposals and programs, or review and make recommendations on presentations and/or assist in presentation development.
  7. 7. #3 Business Planning and Consulting All of #2, short of making the actual buyer call. Train client’s existing sales and marketing team on these principles. Conduct store visits and assist with category opportunity analysis. Once product is placed, advise on use of available Wal-Mart systems (RetailLink) and syndicated data sources to maximize sales. As appropriate, advise on development of permanent representation and creation of cross-functional business development team, to include assistance with recruiting.
  8. 8.  Contact: Stu Todd Principal Compass Product Management, Inc. 10085 Howland Road Bentonville, AR 72712 479-531-9545