Integrated marketing uses a combination of communication tools and media to spread messages to potential customers across multiple channels. By only using one marketing channel, businesses are missing out on reaching a wider audience. Integrated marketing also allows businesses to better engage with loyal customers and leverage the unique strengths of different marketing channels to offset weaknesses. Fully integrating marketing strategies is essential for businesses to understand customer interactions and maximize outreach.

1. Integrated
Marketing:
It's What Your Business Needs

2. In other words...
Integrated marketing uses a combination of
communication tools & media to spread
messages. With all these new types of marketing,
it's easy to get overwhelmed.

3. The Solution:Integrate them!
Integrating your marketing strategies is
essential to fully understand how your
business & potential customers interact.
Here's 3 things your business is missing
out on when integrated marketing isn't part
of your plan:

4. 1. You're not cross-channeling your strategies
Integration strategies use a combination of traditional
advertising, public relations & new technologies to get messages to
reach their target audience.
Bottom Line:
If you're only using one channel to market,
you're not reaching nearly as many
potential customers as you think.

5. 2. You probably forgot about your loyal customers.
It's a huge mistake to solely focus on gaining new customers, rather
than keeping old ones, too.
Design your marketing strategies around your loyal customers. Find out how
& where they want to connect with you. Then, use them to help promote you by
giving them content & discounts to share with their friends.
Bottom Line:

6. 3. You didn't know that each channel
has its own strengths & weaknesses.
And that's okay; that's what we're here for! Use the strength
of one channel to offset another's weakness.
Bottom Line:
Being top-ranked on your SEO keywords will get you a lot of website
traffic, but won't necessarily bring back new customers like an
awesome email campaign will.