2. 2
What is social networking?
• In 2008, 58% Had No Clue
• report from Synovate . . . showing
that 58% of adults worldwide don’t
know ―what social networking is.‖
• The report polled only users 18-65 in age, leaving
out the teenagers that make up much of the
current audience for social networks – especially
the world’s two largest – Facebook and MySpace.
• What is Social Networking? 58% Still Have No
Clue September 3rd, 2008 | by Adam Ostrow
3. 3
By the end of 2010, more people
knew!
• Harris Poll:
• Of 2,331 adults surveyed online between
December 6 and 13, 2010 by Harris
Interactive
• a majority of U.S. adults are using social
media (65%), and a similar number say they
have received a positive benefit from its use
• The Pros, Cons and Learning Curve of Social
Media
January 18, 2011
4. 4
What about in 2012?
http://www.mediabistro.com/alltwitter/social-networking-email-voip-study_b20025
5. And in 2013?
• Usage of some selected services:
• Facebook: 1.06 billion monthly active users, 680
million mobile users, more than 50 million
pages and 10 million apps
• Flickr: 87 million users, 8 billion photos
• Google+: 343 million active users
• Instagram: 100 million users, 4 billion photos
• Pinterest: 48.7 million users
• Youtube: 1 billion users, 4 billion views per day
• For more, see (April 2013) How Many People Use the
Top Social Media, Apps & Services? Posted on April
3, 2013 by Craig Smith
6. Let the “Plain English” guys explain! 6
A short introduction to the concepts behind
social networking websites. Shared on YouTube,
dotSUB (translations) and TeacherTube.
7. 7
What Is Social Networking?
• social networking and a social network
• Social networking sites provide efficient ways for
individuals (and individual businesses) to find and
connect with friends and colleagues, to establish new
relationships and deepen them, and to introduce
friends and colleagues to each other. Many social
networking sites also offer platforms for discussion
of topics that a community or network finds
mutually interesting or beneficial.
• In the most concise terms, a social network is a
group of like-minded individuals connected by a
common interest. Liz Strauss
wrote this at
7:02 am
January 28,
2009
8. 8
What are social networking services?
•
• Social networking services can be
broadly defined as Internet- or
mobile-device-based social spaces
designed to facilitate communication,
collaboration and content sharing
across networks of contacts.
• Social networking services typically support
the public display of networks, although
they may offer privacy restrictions or
facilitate closed communities.
• Download booklet PDF 3.72mb
9. 9
Types of social networking services
• Profile-based social networking services
• Profile-based services are primarily
organised around members’ profile pages –
pages that mainly consist of information
about an individual member, including the
person’s picture and details of interests,
likes and dislikes. Bebo, Facebook and
MySpace are all good examples of profile-
based services.
10. 10
Types of social networking services
• Content-based social networking services
• In these services, the user’s profile remains
an important way of organising
connections, but plays a secondary role
to the posting of content.
• Photo-sharing site Flickr is an example of
this type of service, one in which groups
and comments are based around pictures.
• Shelfari is one of the current
crop of book-focused sites, with the
member’s ―bookshelf‖ being a
focal point of each member’s profile.
11. 11
Types of social networking services
• White-label social networking services
• Most social networking services offer some
group-building functionality, which allows
users to form mini-communities within
sites.
• Platforms such as PeopleAggregator
[apparently no longer available as a web
app, though it can be downloaded] and
Ning, which launched in 2004 [but is no
longer free], offer members a different
model. These sites offer members the
opportunity to create and join communities.
12. 12
Types of social networking services
• Multi-user virtual environments
• Sites such as Second Life and World
of Warcraft – online virtual
environments – allow users to
interact with each other’s avatars.
(An avatar is a virtual
representation of the site member.)
Although the users have
profile cards, their functional profiles
are the characters they customise or
build and control. Friends lists are
usually private and not publicly
shared or displayed.
13. 13
Types of social networking services
• Mobile social networking services
• Many social networking sites, for example
MySpace and Twitter, offer mobile phone
versions of their services, allowing members
to interact with their friends via their
phones.
• Micro-blogging/presence updates
• Micro-blogging services such as Twitter
and Jaiku [now shut down after Google
acquired it] allow you to publish short (140
characters, including spaces) messages
publicly or within contact groups.
15. 15
Another type
• What are Social Bookmarking Sites?
• Social bookmarking sites are websites that
people use to save, categorize, share and
search bookmarks, i.e., links and
2010 descriptive data, that refer to resources,
such as web pages and other types of web Larry Brauner
media.
• There are a variety reasons for employing
social bookmarking sites, such as saving
links, sharing links with others, conducting
research and generating traffic.
• See also Brauner’s 10 Tips for Using Social
Bookmarking Sites Effectively
16. 16
Some social bookmarking sites Top 15 Most Popular Social
Bookmarking Websites
April 2013
tagfoot is no more
is now
Transition from Delicious to Diigo ~ Instruction & FAQ
Clipmarks is now
17. 17
A special kind of social bookmarking site
• http://pinterest.com/
• Pinterest is a social bookmarking site where
users collect and share photos of their
favorite events, interests and hobbies. One
of the fastest growing social networks
online, Pinterest is the third-largest such
network behind only Facebook and Twitter.
• http://mashable.com/category/pinterest/
18. 18
Facebook and friending students
• Online student-teacher friendships can be
tricky
• Teachers such as Turner believe sites like
MySpace help them connect with their
students about homework, tutoring and
other school matters. But others fear the
social-networking sites are breeding
inappropriate relationships between
teachers and students.
• By Mallory Simon CNN
• updated 10:00 a.m. EDT, Wed August 13, 2008
19. 19
Reasons to be familiar with Facebook
1. It is where many kids live. Malls and parks
may be too dangerous for them to venture
alone also, depending on where you live and
where they may go.
• Would you stay away from malls and parks
because bad things may happen there?
2. If you are a parent, you need to be
knowledgeable. By friending your own
offspring, and possible nieces, nephews,
grandchildren, etc,. you can be aware of
this important part of their lives
• Dr. Mary Ann Bell on LM_NET
(listserv for school librarians)
20. 20
More reasons
Read also:
3. How can you teach kids to be safe and Facebook
smart if you are not up to speed on what Fracas
By Kathy
really matters to them regarding their
Ishizuka --
online use? Studies show that kids whose School
parents are online WITH them are much Library
safer users than those who just stay away. Journal,
4. Fear based instruction does not work for 4/1/2009
online safety than it does for sex ed or
driving or any other topic.
5. Read Nancy Willard’s works on this
topic.
• Dr. Mary Ann Bell on LM_NET (listserv for school
librarians)
21. 21
What does Facebook itself say?
• Safety Is a Conversation
• Safety is an ongoing conversation between
parents and kids, teachers and students,
companies and the people who use their
products and services.
• Staying safe online is a lot like staying safe
offline. Whether you’re walking down the street
or connecting with friends on Facebook, it’s
important to keep a few key safety precautions
in mind. Use the information and links in our
Safety Center to learn more about the tools
available to you, and share that knowledge with
people you know.
22. 22
Facebook: Why create a page?
• Previously called Facebook fan pages
• Why is a Page a better solution than a
personal account for artists, businesses, or
brands?
• Personal accounts are optimized for
individuals, not artists, businesses, or
brands. Facebook Pages allow artists,
businesses, and brands to showcase their
work and interact with fans. These pages
come pre-installed with custom
functionality designed for each category.
• Facebook Pages: Promoting your Page and Page
Insights » Why is a Page a better solution than a
personal account for artists, businesses, or brands?
23. 23
Murray State’s Facebook page
Notice: Pages are publicly viewable, so people
searching for a particular artist or company on the
World Wide Web will find the Page’s Facebook
presence and be able to view that Page’s photos and
basic information. To communicate with the owners
of the pages, you must be logged in to Facebook,
though!
25. 25
Educational uses for Facebook?
• Best Practices for Educators Using Facebook
• a presentation from Classroom 2.0 Live . . . about best
practices for educators using facebook
• Driving Engagement and Belonging with Facebook
• Edumorphology Posted on February 7, 2008
• Best Practices For Using Facebook For
Educational Use
• ―How do I get my administration and IT department to
unblock Facebook, Twitter, and YouTube?‖ I gave
some suggestions on how to do just that in this article.
• Creating A Facebook Page For Your School
• Using Facebook Groups
• Monitoring Facebook Pages
• FERPA And Student Privacy
• Posted by Thomas J. West on February 1, 2011 at 6:58 AM
26. 26
A secure social network
• https://saywire.com/
• Saywire provides a unique and engaging online
learning platform in which people can create
private, secure communities to collaborate and
communicate with one another. Each Saywire
community provides its members with a wide set of
tools to quickly and easily build their own
autonomous communities or ―Spaces‖ as we call
them, within the confines of their organization's
parent community.
• Learn more.
27. 27
Another social network for education
•
• Edmodo is a free and secure social learning
network for teachers, students and schools.
Edmodo provides classrooms a safe and easy way
to connect and collaborate, offering a real-time
platform to exchange ideas, share content, and
access homework, grades and school notices.
• Accessible online and from any mobile device via
free smart phone applications, Edmodo has grown
from a teacher tool into a district-wide resource as
word of the free online service spreads through
schools around the world.
28. 28
The Facebook killer?
• Google +
Google Plus
Becomes
World's No. 2
Social Network
After Facebook,
Knocking Off
Twitter
More comparison here January 28 2013
Google Plus vs. Facebook: 6 Things Google+ Has That Facebook Doesn’t
The Huffington Post | Bianca Bosker First Posted: 7/15/11
30. 30
Reactions to the debate
• danah boyd in her blog apophenia
• In their current incarnation, social network sites
(SNSs) like Facebook and MySpace should not be
integrated directly into the classroom. That said, they
provide youth with a valuable networked public space
to gather with their peers. Depending on the role of
school in their lives, youth leverage these structures for
educational purposes - asking questions about
homework, sharing links and resources, and even in
some cases asking their teachers for information
outside of the classroom. SNSs do not make
youth engage educationally; they allow
educationally-motivated youth with a structure
to engage educationally.
• The Economist Debate on Social ―Networking‖
January 15th, 2008
31. 31
A respected education blogger
• Will Richardson:
• Social Networks (No) vs. Social Tools
(Yes) in Schools
• Often in my presentations I ask how many folks
are teaching MySpace or Facebook in their
schools. Not teaching with MySpace, but
teaching the literacies of networking through the
lens of a SNS. Rarely do more than a few hands
go up. I wonder what would happen if we
contextualized our approach not in the fears that
our kids will get themselves in trouble by using
these sites but, instead, in the spirit of
encouraging them to experience the socialization
that danah speaks of.
32. 32
That debate was in 2008
• Had things changed by 2011?
• Social networking sites and our lives
Pew Internet Report Jun 16, 2011 by Keith Hampton,
Lauren Sessions Goulet, Lee Rainie, Kristen Purcell
• Findings: Do these
• Facebook users are more trusting than others. findings make
social
• Facebook users have more close relationships.
networking
• Facebook users get more social support than services (SNS)
other people. OK to use in
• Facebook users are much more politically our
engaged than most people. teaching—or
• Facebook revives ―dormant‖ relationships. are they an
• Social networking sites are increasingly used to argument
keep up with close social ties. against using
SNS?
• MySpace users are more likely to be open to
opposing points of view.
34. 34
What about in 2013?
• As Facebook matures, is it
losing its edge?
• Chatter about Facebook’s
demise never seems to die
down, whether it's talk of
―Facebook fatigue,‖ or grousing about how the
social network lost its cool once grandma
joined.
• Read about Robert Worden, who is 62, and lives in
Paducah. Worden says Facebook is his ―major
communication tool to the world.‖
• And Daniel Singer (13) (pictured), for whom
Facebook is part of a daily routine. ―Kind of like
brushing your teeth,‖ he says.
