Web 2.0: The Revolution


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This presentation for Regina Public Library staff in Saskatchewan Canada was meant to introduce Web 2.0, both as a concept as well as some of the main web sites that are at the forefront of web 2.0 services.

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  • Web 2.0: The Revolution

    1. 1. Welcome to the Web 2.0 Revolution! Presented by Trudi Stafford © Regina Public Library January 26, 2009
    2. 2. Topics for discussion <ul><li>A Brief Introduction: What the heck is Web 2.0? </li></ul><ul><li>Wading into the Web 2.0 waters </li></ul><ul><li>Some cool tools and gadgets (quick overview!) </li></ul><ul><li>The Blogosphere – blogs, bloggers, blogging </li></ul><ul><li>Wiki –mania </li></ul><ul><li>Keeping up with it all: RSS / XML feeds </li></ul><ul><li>Facebook </li></ul>
    3. 3. Topics for discussion con’t <ul><li>Booksharing: g oodreads </li></ul><ul><li>Photosharing: Flickr </li></ul><ul><li>Videosharing: YouTube </li></ul><ul><li>Sharing bookmarks: del-icio-us </li></ul><ul><li>Podcasts </li></ul><ul><li>The IM culture: Instant Messaging and Meebo </li></ul><ul><li>Wrap-up and conclusions. Questions? </li></ul><ul><li>TODAY’S THEME: What does this have to do with me? With the library? Why should I care? </li></ul>
    4. 4. Web 2.0 – some basic definitions <ul><li>The 2nd generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content (en.wiktionary.org/wiki/Web_2.0) </li></ul><ul><li>A term that refers to a supposed 2 nd generation of Internet-based services. These usually include tools that let people collaborate and share (searchenginewatch.com/showPage.html) </li></ul><ul><li>The use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and … collaboration among users (www.anvilmedia.com/search-engine-marketing-glossary.html) </li></ul>
    5. 5. What the heck is Web 2.0? <ul><li>Key phrase: </li></ul><ul><li>“ Social Networking” </li></ul><ul><li>Web 2.0 technologies bring together (and connect) a global community </li></ul><ul><li>Think: </li></ul><ul><li>conversation, collaboration, and social connection </li></ul>
    6. 6. Web 2.0 / Social networking tools allow for: <ul><li>individuals to become creators and distributors of information. </li></ul><ul><li>individuals to participate in on-going learning and content creation . </li></ul><ul><li>Be it with friends and family, colleagues and associates, within our places of work or on our free time at home. </li></ul>
    7. 7. It’s a Web 2.0 Revolution! <ul><li>Web 2.0 tools have become a universal pastime crossing gender, age, cultural and class boundaries. </li></ul><ul><li>THE GREAT EQUALIZER : the potential exists for everyone to have a voice; Web 2.0 provides the means to share with the world a vision, opinions and / or expertise (i.e. the rise of “ citizen journalism” ) </li></ul><ul><li>… everywhere there’s a computer anyway… </li></ul>
    8. 8. The Web 2.0-sphere <ul><li>WHO is social networking? </li></ul><ul><li>WHAT are they social networking about? </li></ul><ul><li>Everyone! </li></ul><ul><li>Everything! </li></ul>
    9. 9. The Who <ul><li>Parents </li></ul><ul><li>Teachers </li></ul><ul><li>Politicians </li></ul><ul><li>Teenagers </li></ul><ul><li>Grandmothers </li></ul><ul><li>Mailmen </li></ul><ul><li>Mechanics </li></ul><ul><li>Doctors </li></ul><ul><li>Clergy </li></ul><ul><li>Librarians </li></ul><ul><li>YOU! </li></ul>
    10. 10. The What <ul><li>If you can think of a topic or situation, chances are someone is engaged in some sort of social networking about it. </li></ul><ul><li>politics </li></ul><ul><li>religion </li></ul><ul><li>food </li></ul><ul><li>travel </li></ul><ul><li>books </li></ul><ul><li>art </li></ul><ul><li>movies </li></ul><ul><li>music </li></ul><ul><li>health </li></ul><ul><li>marriage </li></ul><ul><li>getting divorced </li></ul><ul><li>dogs, cats, kids… </li></ul>
    11. 12. Some cool tools & gadgets <ul><li>Sometimes it’s all about the hardware! </li></ul><ul><li>Personal Digital Assistant (PDA): </li></ul><ul><li>From Blackberry to iTouch </li></ul><ul><li>PDA: refers to wireless, handheld computers that provide access to: email, phone, corporate data, internet, messaging and organizer features </li></ul><ul><li>Blackberry -- nicknamed “Crackberry” because of its highly addictive nature </li></ul>
    12. 13. Blackberry vs . iTouch
    13. 14. Tools & Gadgets con’t <ul><li>iPods vs . MP3 / MP4 players: </li></ul><ul><li>Portable music devices that enable users to listen & download digital music, pictures, podcasts and videos </li></ul><ul><li>MP3 (audio) and MP4 (audio & video) are specific file formats </li></ul><ul><li>An iPod is a specific brand of MP3 / MP4 player produced by Apple Inc. </li></ul>
    14. 15. iPods vs . MP3 / MP4 devices
    15. 16. Tools & Gadgets con’t <ul><li>Memory cards: </li></ul><ul><li>Storage device used to store data, such as picture and movie files </li></ul><ul><li>Used in digital cameras, music players, game consoles, etc. </li></ul>
    16. 17. Universal Serial Bus (USB): A tool by any other name… <ul><li>Flash drives / USB drives / memory keys, sticks or pens: </li></ul><ul><li>Portable storage device that plugs into a USB port. </li></ul><ul><li>Transfers data between two devices using their USB ports / drives </li></ul>
    17. 18. Tools & Gadgets & Gaming <ul><li>Video Gaming Systems: </li></ul><ul><li>According to the Entertainment Software Association (ESA), computer and video game software sales reached $9.5 billion in 2007 </li></ul><ul><li>According to Jenny Levine (Shifted Librarian), there are approx. 90 million gamers aged 35 & under; 77 million gamers that are considered “Boomers” </li></ul><ul><li>Hottest Christmas toy of 2007 was the Nintendo Wii </li></ul>
    18. 19. Nintendo Wii <ul><li>Motion sensor controllers </li></ul><ul><li>Oriented towards families or first-time gamers </li></ul>
    19. 20. Library applications for gaming <ul><li>Bringing the community together </li></ul><ul><li>Seniors </li></ul><ul><li>Teens </li></ul><ul><li>Families </li></ul>
    20. 21. Gaming @ RPL… yes, it’s here <ul><li>Wii Will Wii Will Rock You! </li></ul><ul><li>RPL has purchased a Wii gaming system and has incorporated it into teen programming (with talks of extending into seniors’ programming). </li></ul><ul><li>Other libraries and gaming: </li></ul><ul><li>Edmonton Public Library </li></ul><ul><li>Sudbury Public Library </li></ul><ul><li>Online Eduction Database (OEDb) </li></ul>
    21. 22. What do all of these gadgets have in common? <ul><li>Everything rolled into a single device – e.g. phone, camera, music, internet, newspapers, games, day planner etc. </li></ul><ul><li>Idea of being “plugged in” and sharing with other people – WiFi capability </li></ul><ul><li>Larger memory capabilities </li></ul><ul><li>Portability </li></ul><ul><li>Affordability </li></ul><ul><li>Ease of use </li></ul>
    22. 23. What is a blog anyway? <ul><li>WEB + LOG = BLOG </li></ul><ul><li>Concise OED defines blog as: “a personal website on which an individual records opinions, links to other sites, etc. on a regular basis” </li></ul><ul><li>Entries are called posts and appear in reverse chronological order (newest first) </li></ul><ul><li>Posts are archived by date for future access </li></ul><ul><li>Posts are organized by categories or tagging to aid browsing / navigation </li></ul>
    23. 24. Blogs con’t <ul><li>Blogs are intended to be interactive </li></ul><ul><li>Readers can leave comments, provide their points of view, agree or disagree with the blog’s “owner” thereby contributing to the blog’s overall content. </li></ul><ul><li>Privacy settings will ensure that your blog is viewed only by the people you invite to your blog space . </li></ul><ul><li>Commoncraft: Blogs in Plain English </li></ul>
    24. 25. Anatomy of a blog <ul><li>Let’s take a look: </li></ul><ul><li>Travel diaries , political ramblings , cat lovers , booklovers , teachers , collectors , businesses , non-profit organizations , sport fans , museums , health advocates , breaking news, hobbyists … </li></ul>
    25. 26. To Blog or Not To Blog <ul><li>Why blog? </li></ul><ul><li>1. It’s fun! </li></ul><ul><li>2. Blogs are a great way to express your opinions and share ideas with loved ones, friends, or if you choose, the world. </li></ul><ul><li>3. You will sharpen your writing skills. </li></ul><ul><li>4. It’s a great way to connect with people with similar likes, passions, life circumstances, etc. </li></ul><ul><li>5. Makes the world a much smaller place! </li></ul><ul><li>6. Blogging is like a journal, scrapbook, memoir, and manifesto all rolled into one. </li></ul>
    26. 27. Blogging: Fun, easy, free … <ul><li>Thanks to hosting sites like Blogger.com and WordPress setting up and maintaining a blog is not only easy, but more importantly, free . </li></ul><ul><li>Blogger.com </li></ul><ul><li>One of the most popular blog publishers. </li></ul><ul><li>Bought by Google in 2003. </li></ul>
    27. 28. Finding blogs on the Web <ul><li>With so many blogs out </li></ul><ul><li>there, how do you find </li></ul><ul><li>what’s right for you? </li></ul>
    28. 29. Blogs - Continued… <ul><li>Blogs have gone mainstream </li></ul><ul><li>Rise of specialized search engines such as Technorati and Bloglines to find blogs </li></ul><ul><li>As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. </li></ul>
    29. 30. Finding blogs con’t <ul><li>Basic Google Search </li></ul>
    30. 31. Award Sites for Blogs <ul><li>Performancing Blog Awards </li></ul><ul><li>Blogger’s Choice </li></ul><ul><li>Awards </li></ul>
    31. 32. Blogs @ the library: application and value <ul><li>Connecting with online users </li></ul><ul><li>Inviting participation and collaboration </li></ul><ul><li>Marketing and promotion of collections and programming </li></ul><ul><li>Traditional print resources: take longer to produce & update </li></ul><ul><li>(think bookmarks, reading lists and subject guides) </li></ul><ul><li>Blogs: content created quickly and easily updated (currency) </li></ul><ul><li>Automatic archiving </li></ul><ul><li>Cheap / cost-efficient </li></ul><ul><li>The Blogging Libraries Wiki </li></ul>
    32. 33. Readers’ Advisory and blogging <ul><li>Reading Rants: http://www.readingrants.org/ </li></ul><ul><li>Morton Grove Public Library </li></ul><ul><li>Blogs: http://www.webrary.org/inside/blogs.html </li></ul><ul><li>By the Book blog: http://mgplbythebook.blogspot.com/ </li></ul><ul><li>Regina Public Library Blogs </li></ul>
    33. 34. What in the world is a wiki ? <ul><li>Short for the Hawaiian term “wiki wiki” which means, “quick” </li></ul><ul><li>Online website where the writer and the reader can both create & edit the content </li></ul><ul><li>Note: this is different from a blog where it’s usually only the blogger who can write & edit the content. In a wiki environment, the reader becomes the “author” </li></ul><ul><li>In many cases, you will need to log in before making any changes to a wiki page </li></ul>
    34. 35. Wiki s… <ul><li>What makes a Wiki unique is that it enables multiple people to see and collaboratively edit the same page/document, in the same ‘place.’ - everything from a small edit, to creating new pages or sections in a time efficient manner. </li></ul><ul><li>NOT email – NOT blogs – NOT a bulletin board or forum. </li></ul><ul><li>Think a series of linked index cards! </li></ul>
    35. 36. Wiki s … <ul><li>are web sites that are collaboratively written by their readers -- where readers are authors and authors are readers. </li></ul><ul><li>have no (or little) approval process and can go direct to the Web. </li></ul><ul><li>are about the flow of information among individuals </li></ul><ul><li>increase participation – moving from passive readers to active participants </li></ul>
    36. 37. Wiki s … the many uses of … <ul><li>People use wikis for a variety of reasons: </li></ul><ul><li>Trip planning </li></ul><ul><li>Reading or shopping lists </li></ul><ul><li>Instructional / subject guides </li></ul><ul><li>Homework assignments </li></ul><ul><li>Business meetings </li></ul><ul><li>CommonCraft: Wikis in Plain English </li></ul>
    37. 38. The most famous Wiki of all www.wikipedia.org <ul><li>The biggest multilingual free-content encyclopedia on the Internet </li></ul><ul><li>Over 12 million articles in over 200 languages (2.7 million in English) </li></ul><ul><li>Articles have been written (and edited) collaboratively by volunteers from around the world </li></ul>
    38. 39. Where can I make my Wiki? <ul><li>The most popular “wiki engines” or hosting sites are: </li></ul><ul><li>pb wiki (short for peanut butter) </li></ul><ul><li>wetpaint </li></ul><ul><li>mediawiki </li></ul>
    39. 40. Wiki s at the library … <ul><li>Connecting with online users </li></ul><ul><li>Inviting participation and collaboration </li></ul><ul><li>Marketing and promotion of collections and programming </li></ul><ul><li>Traditional print resources slower to produce </li></ul><ul><li>think bookmarks, reading lists and subject guides </li></ul><ul><li>Current and quickly and easily updated </li></ul><ul><li>Automatic archiving </li></ul><ul><li>Cheap / cost-efficient </li></ul>
    40. 41. Library application continued <ul><li>Wiki Subject Guides </li></ul><ul><li>Collaborative (workload can be shared) </li></ul><ul><li>Current (print can become quickly out of date) </li></ul><ul><li>Easy to maintain, edit and update </li></ul><ul><li>RPL Subject Guides </li></ul>
    41. 42. Facebook <ul><li>Facebook is a social networking site </li></ul><ul><li>Social networking = web sites/services enabling a user to connect with family, friends, and colleagues sharing common interests </li></ul><ul><li>Launched in 2004, the site was developed by Mark Zuckerberg, a Harvard University student </li></ul>
    42. 43. Putting a face on Facebook… <ul><li>As of January 9, 2009, Facebook has more than 150 million users worldwide </li></ul><ul><li>Most popular social networking site in Canada with more than 7 million active users </li></ul><ul><li>An average of 250, 000 new users register each day </li></ul><ul><li>Note: In addition to individuals, many universities, libraries, non-profit organizations and businesses also have Facebook accounts </li></ul>
    43. 45. Why are people going there? <ul><li>To stay in contact with family, friends, former classmates, etc. </li></ul><ul><li>To meet new people who share similar activities or interests (join groups) </li></ul><ul><li>To exchange photos and video clips </li></ul><ul><li>To play online games </li></ul>
    44. 46. Fun Things to Do on Facebook <ul><li>Application Fever! http://www.facebook.com/apps/ </li></ul><ul><li>We’re Related </li></ul>
    45. 47. Facebook applications continued <ul><li>Visual Bookshelf </li></ul><ul><li>Cities I’ve Visited </li></ul>
    46. 48. RSS feeds: Keeping up with it all <ul><li>RSS = Really Simple Syndication </li></ul><ul><li>Available wherever you see this symbol: </li></ul><ul><li>Allows you to see when websites (including blogs and wikis) have added new content </li></ul><ul><li>You get the latest headlines, postings or updates in one place, as soon as its posted, without having to visit the websites, blogs, etc. </li></ul><ul><li>Users needs to subscribe to an RSS reader or aggregator such as Google Reader, Bloglines, Firefox, etc . </li></ul>
    47. 49. RSS feeds: Fast, effective, free <ul><li>YESTERDAY: </li></ul><ul><li>You search for the information you want </li></ul><ul><li>TODAY: </li></ul><ul><li>Information is delivered to you by subscription </li></ul><ul><li>CommonCraft: RSS in Plain English </li></ul>
    48. 50. Brought to you by the letter “S” <ul><li>Sharing, sharing and more sharing… </li></ul><ul><li>Booksharing – goodreads </li></ul><ul><li>Photosharing – Flickr </li></ul><ul><li>Videosharing – YouTube / EduTube </li></ul><ul><li>Bookmark sharing – Del.icio.us </li></ul>
    49. 51. goodreads : it’s what your friends are reading <ul><li>Launched in December 2006 </li></ul><ul><li>Largest social network for readers in the world </li></ul><ul><li>1,800,000 members who have added over 40,000,000 books </li></ul><ul><li>Members recommend books, compare what they are reading, keep track of what they've read and would like to read, form book clubs and much more </li></ul><ul><li>Uses a “tagging” method whereby “shelves” are labeled </li></ul>
    50. 52. Photo Sharing Sites <ul><li>Websites that enable users to upload their personal images and share them with friends, family members or public </li></ul><ul><li>Photos are “tagged” with personal descriptors / labels </li></ul><ul><li>Libraries are creating their own photo repositories </li></ul>
    51. 53. RPL: This Scan’s for You Party <ul><li>PHR hosted a scanning party on December 7, 2007 </li></ul><ul><li>RPL staff scanned over 200 photos dating back to 1910 </li></ul><ul><li>RPL Flickr account officially launched on January 21, 2008 </li></ul>
    52. 54. Regina Public Library’s Photos
    53. 55. Videosharing: Generation YouTube <ul><li>video sharing website where users upload, view and share video clips. </li></ul><ul><li>unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. </li></ul><ul><li>Bought by Google Inc. in 2006 </li></ul><ul><li>Traffic and Stats (according to YouTube.com): People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, ten hours of video is uploaded to YouTube. </li></ul>
    54. 56. The public library & YouTube <ul><li>Marketing and promotion of services and collections </li></ul><ul><li>Programming </li></ul><ul><li>Book Talks / Reviews </li></ul><ul><li>Instructional videos </li></ul><ul><li>Video Tours </li></ul><ul><li>Edmonton Public Library YouTube channel </li></ul><ul><li>Calgary Public Library Story Time video </li></ul><ul><li>Toronto Public Library Absolutely Vital video </li></ul>
    55. 57. It’s simply del.icio.us! <ul><li>del.icio.us is a social bookmarking website: </li></ul><ul><li>You can get to your bookmarks from anywhere </li></ul><ul><li>You can share your bookmarks publicly </li></ul><ul><li>You can find other people on del.icio.us who have interesting bookmarks, building community and interconnectedness </li></ul>
    56. 58. Tagging = Folksonomies = Dewey who? <ul><li>the practice of collaboratively creating and managing tags to annotate and categorize content </li></ul><ul><li>usually, freely chosen keywords are used instead of a controlled vocabulary (like Dewey SH & database indexing) </li></ul><ul><li>folksonomy (from folk + taxonomy ) is a user-generated taxonomy – by the user for other users – language of the people </li></ul><ul><li>many online users are finding folksonomies, or tagging, to be much more useful / relevant </li></ul>
    57. 59. Podcasts <ul><li>a form of audio </li></ul><ul><li>broadcasting using the </li></ul><ul><li>Internet for playback on a </li></ul><ul><li>mobile device or personal </li></ul><ul><li>computer </li></ul><ul><li>Podcasting @ Library Success Wiki </li></ul><ul><li>Denver Public Library </li></ul><ul><li>Seattle Public Library </li></ul><ul><li>Sunnyvale Public Library </li></ul>
    58. 60. Instant Messaging (IM) <ul><li>Form of real-time communication between two or more people based on typed text, which is conveyed via computers over the Internet ( texting with cell phone / PDA) </li></ul>
    59. 61. Meebo
    60. 62. Instant Messaging – meebo RPL
    61. 63. Summing up…. <ul><li>What’s it all about, Alfie?! </li></ul><ul><li>Web 2.0 = Sharing and collaboration </li></ul><ul><li>The online environment = relevance growing exponentially </li></ul><ul><li>The public library can benefit greatly from Web 2.0 </li></ul><ul><li>The public library has a vital role to play </li></ul>
    62. 64. Questions?