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Social networking 2012


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Social networking 2012

  1. 1. Social networking, collaboration, andprofessional learning networks
  3. 3. What is social networking?
  4. 4. What is social networking?• According to some, it is“the biggest shift” since theindustrial revolution!•
  5. 5. Some facts and figures…• By the end of 2008, social networking had overtakenemail in terms of worldwide reach.– According to Nielsen Online, 66.8% of Internet usersacross the globe accessed “member communities” lastyear, compared to 65.1% for email.– In 2008, users spent 63% more time on membercommunities than they did in the previous year.Digital Buzz Stats for 2012The Social Media Skinny 2012
  6. 6. Some facts and figures…• A third of adults post at least once a week to socialsites such as Facebook and Twitter.• A quarter of adults publish a blog and uploadvideo/audio they created.• Nearly 60% maintain a profile on a social networkingsite.• 70% read blogs, tweets and watch video.
  7. 7. Stats 2012• An average Facebook user has 130 friends andlikes 80 pages• 56% of consumer say that they are more likelyrecommend a brand after becoming a fan• Each week on Facebook more than 3.5billion pieces of content are shared
  8. 8. I Infographic 2012
  9. 9. Twitter 2012
  10. 10. Some more facts and figures…• From 2007-2008, Facebook saw growth of 566%in time spent on it by users worldwide.• Facebook’s fastest growth demographic is olderusers – the social network tacked on 12.4 millionpeople between ages 35-49.• Women are reported to make up 64% ofFacebook’s users.• Facebook is the top social network in all countriesexcept Germany, Brazil, and Japan.
  11. 11. Elements of social networking sites• Profile• Friend list• Communication via personal profiles• Other published material (quizzes, blogs)• Writing of the self– “performing identities”– Active learning process– Skill development onlineMany sites whose purposewas not originally to be aSNS site (such as YouTubeor Flickr) are nowincorporating elements ofsocial networking. Do thesecharacteristics make youmore or less likely to usethem in a class task oractivity?
  12. 12. Using SNSs in FL classes– General considerations– Project ideas• Centered around profiles• Centered around media• Centered around themes
  13. 13. Advantages to SNS• Students…– Are participants and active citizens– Develop their own voice– Learn to build trust– Create, manage and distribute content– Learn to collaborate and work as a team– Are encouraged to explore and discover– Learn about self-representation– Are already there!
  14. 14. Risks of SNS• Instructor lack of knowledge, confidence• SNS not viewed as educationally viable• Some sites are blocked in someinstitutions• Risks associated with www• Requires out of class work• PUBLIC audience, need to be carefulgiving away information• Students don’t want to mix personal andeducational tools
  15. 15. Discussion• Do you think our millennial students are prepared touse their favorite SNS in classes? Why or why not?How can we help them?• Weigh the risks and benefits of incorporatinglanguage specific SNS into FL classes – do youthink it’s worth it? How?
  16. 16. Exploration• First, let’s examine what social networking sites areout there…
  17. 17. Exploration• Go toWikipedia.organd search for“list of socialnetworkingwebsites”.
  18. 18. Exploration• Or go tohttp://go2web20.netand do a search for“social+networking”
  19. 19. Exploration– How many sites are listed?– Investigate at least 5 different sites.– Note:• Who the target community is• How many members it has (if known)• What features the site offers• The attractiveness of the interface• Other features worth commentingNote: Inwikipedia, whenyou click on alink from thelist, it will takeyou to theWikipedia pageabout that socialnetworking site.From there, youcan explore thesite directlyusing the link onthe top right-hand side of thepage.
  20. 20. Putting it in practice• Working with a partner:1. Select a social networking site to focus on (next slide)2. Come up with a list of its advantages and disadvantagesto classroom integration3. Brainstorm possible task ideas for using this site in thefollowing language class settings:» A beginning language class» An AP classBe prepared to shareyour ideas with us!
  21. 21. Some sites like Ning that you can use withyour classes…• (can apply for K-16 free)•••••••< Kid-friendly!
  22. 22. Your “PLN”• What is a PLN?– Personal learning network– Professional learning network• The group of people you follow, interact with, post with, etc. on aregular basis about either personal or professional issues– Share news, resources, links, ideas, thoughts, reactions, etc.» Check out this blog post: