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Social Media & Web
    For Events




   Veronica O. Morales
    @TheSocialBeing
Engage
Enabling some measure of feedback or crowd
sourcing on the conference programming.

“panel picker” which allows attendees to
choose their programming selection
Intrigue
Official Web site
Free Event listings on:
o Local Websites
o Partners
o Sponsors
o Community Listing
o Industry Publications
o etc.
Intrigue
•   At a minimum, you should create event pages on:
•   - Facebook Events
    - Eventbrite (where you can also sell tickets)
    - Upcoming by Yahoo
    - Linkedin Events
Invigorate


Contest
Award free ticket/badge to the conference via
your Twitter feed.
Use a #ConferenceName to track responses

Create a Twitter list of all attendees, and update
it each time a new person registers.

Have speakers produce teaser content/videos
Integrate

On-Site Experience
  really add impact and get people talking

Use a #ConferenceName to track responses

Start conference with an unofficial Tweet-up


Streaming Twitter Wall
    -Behind speakers while they speaker or
    -Have a central conference location
Inform
Voting via text message
Use for session evaluations
Use speaker evaluations
Use QR Codes
   Put them on every
   name badge this year!
Propagate
Stream live video of your event for FREE
   Why wouldn’t you?



Create Official Flickr gallery for the event
    encourage attendees to take photos and upload them

    Give prizes for Photo of the Day
Aggregate
 Take the conference content and spread it as
 widely as possible.
 Your goal is to get the doubters that didn’t
 come this year to view that content and decide
 to go the next year.

Conference Presentations
  Emailing links to attendees
  Release them on SlideShare
  (One a Day)
Aggregate
Provide Twitter transcripts as PDF’s to
attendees, and also post it to your various
event pages.



 Reward good content
 attendees that created blog posts, video
 posts, photo galleries, etc and submitted
 them were entered to win a prize – a free
 registration to next year’s event.
Other Sites
Veronica O. Morales

     @TheSocialBeing

veronica@thesocialbeing.com

  www.thesocialbeing.com

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Social Media Strategies for Events

  • 1. Social Media & Web For Events Veronica O. Morales @TheSocialBeing
  • 2. Engage Enabling some measure of feedback or crowd sourcing on the conference programming. “panel picker” which allows attendees to choose their programming selection
  • 3. Intrigue Official Web site Free Event listings on: o Local Websites o Partners o Sponsors o Community Listing o Industry Publications o etc.
  • 4. Intrigue • At a minimum, you should create event pages on: • - Facebook Events - Eventbrite (where you can also sell tickets) - Upcoming by Yahoo - Linkedin Events
  • 5. Invigorate Contest Award free ticket/badge to the conference via your Twitter feed. Use a #ConferenceName to track responses Create a Twitter list of all attendees, and update it each time a new person registers. Have speakers produce teaser content/videos
  • 6. Integrate On-Site Experience really add impact and get people talking Use a #ConferenceName to track responses Start conference with an unofficial Tweet-up Streaming Twitter Wall -Behind speakers while they speaker or -Have a central conference location
  • 7. Inform Voting via text message Use for session evaluations Use speaker evaluations Use QR Codes Put them on every name badge this year!
  • 8. Propagate Stream live video of your event for FREE Why wouldn’t you? Create Official Flickr gallery for the event encourage attendees to take photos and upload them Give prizes for Photo of the Day
  • 9. Aggregate Take the conference content and spread it as widely as possible. Your goal is to get the doubters that didn’t come this year to view that content and decide to go the next year. Conference Presentations Emailing links to attendees Release them on SlideShare (One a Day)
  • 10. Aggregate Provide Twitter transcripts as PDF’s to attendees, and also post it to your various event pages. Reward good content attendees that created blog posts, video posts, photo galleries, etc and submitted them were entered to win a prize – a free registration to next year’s event.
  • 12. Veronica O. Morales @TheSocialBeing veronica@thesocialbeing.com www.thesocialbeing.com