Veronica Morales from The Social Being was a speaker at the SGMP San Antonio Alamo Chapter April Monthly Event at El Tropicano Hotel in San Antonio, Texas.
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Social Media Strategies for Events
1. Social Media & Web
For Events
Veronica O. Morales
@TheSocialBeing
2. Engage
Enabling some measure of feedback or crowd
sourcing on the conference programming.
“panel picker” which allows attendees to
choose their programming selection
3. Intrigue
Official Web site
Free Event listings on:
o Local Websites
o Partners
o Sponsors
o Community Listing
o Industry Publications
o etc.
4. Intrigue
• At a minimum, you should create event pages on:
• - Facebook Events
- Eventbrite (where you can also sell tickets)
- Upcoming by Yahoo
- Linkedin Events
5. Invigorate
Contest
Award free ticket/badge to the conference via
your Twitter feed.
Use a #ConferenceName to track responses
Create a Twitter list of all attendees, and update
it each time a new person registers.
Have speakers produce teaser content/videos
6. Integrate
On-Site Experience
really add impact and get people talking
Use a #ConferenceName to track responses
Start conference with an unofficial Tweet-up
Streaming Twitter Wall
-Behind speakers while they speaker or
-Have a central conference location
7. Inform
Voting via text message
Use for session evaluations
Use speaker evaluations
Use QR Codes
Put them on every
name badge this year!
8. Propagate
Stream live video of your event for FREE
Why wouldn’t you?
Create Official Flickr gallery for the event
encourage attendees to take photos and upload them
Give prizes for Photo of the Day
9. Aggregate
Take the conference content and spread it as
widely as possible.
Your goal is to get the doubters that didn’t
come this year to view that content and decide
to go the next year.
Conference Presentations
Emailing links to attendees
Release them on SlideShare
(One a Day)
10. Aggregate
Provide Twitter transcripts as PDF’s to
attendees, and also post it to your various
event pages.
Reward good content
attendees that created blog posts, video
posts, photo galleries, etc and submitted
them were entered to win a prize – a free
registration to next year’s event.