mock up of my newspaper advert and analyzing existing ones

1. Analysing existing print adverts
(newspaper)

2. Channel four (the tv
broadcasting channel
which I want my
documentary to be aired
on) logo is transparent in
parts to allow the image
behind it to show
through, makes the
image seem a ‘part of’
the channel. Integrated
image. Not too
large/imposing
A ‘pun’ can be linked
the the idea that
channel four tries to be
alternative and relate to
younger audiences and
do things differently to
other channles. This
makes the advert stand
out – it’s almost
“wrong” and funny,
something we may not
see in a bbc one advert.
Channel four adverts mostly have this shadow effect on the text,
black and white, in order to make it recognisable as channel four
this is something I may do in my product
Has an advert here within the
advert – shows what the
advertised program is
sponsored by. Could have my
product sponsored by
something music related –
would have to be a large
company as channel four is a
large institution
Tells you what the
program is – name
of it. The time it is
on (must be a later
advert in the lead up
to the program as it
gives the date of
release as “tonight”
and tells you it is
part of a series

3. Which section of the advertising series
is my advert going to be in?
- There is a series of adverts which come out
before the release of a program. Normal the first
one is a long time before it is going to be aired
and is a ‘teaser’ which doesn’t give a lot of
information. It then, as you get closer to the
release, gives more and more information about
the product.
- Due to the nature of my ancillary task, I think I
will make my advertisement later on the series of
advertisement so that I can give more
information about the product.

4. Shows you that channel four
and this other company
‘dazed’ made the music
nation series.
Blurred image with the title of the series over the
top
Division into
three shows
different
aspects of the
documentary
Colour
scheme
is dark –
may
represe
nt the
type of
content
within
the
msuic
nation
series
From these two images, I notice that channel four does a very
different style of newspaper advertising and mainly focusses
on the main images. They normally have the half transparent
channel four logo on it and incorporate text over the top with
a highlighted white or black colour. The images are usually
photoshoped and look like they have been intentionally.

5. Creating my own –
mock up

6. Mock up of ancillary task
Add another image here
Used
photo
shop
to edit
two
pictur
es
over
one
Channel Four and Music Nation present
D E A D S N A K E S
: The Resurrection
Add another
image here

7. Still image from my documentary of the ‘old
camera’ footage. This shows I am considering my
audiences feedback as they said they preferred
the use of both old and new footage from a band

8. Still image from
my footage on
the new camera.
Of gig of
DEADSNAKES
(main feature
band of my
documentary).
This will show the
action of gigs
which is
something my
audiences like –
therefore having
this in my advert
will entice the
types of
audiences.

9. Image I
layered over
the top of the
previous
slide. I did
this on
photoshop
and it shows
that I am
editing
editing in my
product.
Image of Ben
the guitarist
of
DEADSNAKES.

10. Photoshopped
the two previous
images over the
top of each other
using photoshop.
This gives a
‘dreamy’ effect to
the image. This
ties in with the
music of
DEADSNAKES as
their music is
considered as
quite dreamy and
light pop rock
genre.