2. Next, I decided to deconstruct the advertisement of a documentary which
appeared on Channel 4 as I believe the documentary I create would intended for
TV rather than film.
• An instantly recognisable contrast between this and the previous
advert is that it is a lot simpler
• It contains one image which is emotive and would effectively draw
in the target audience. Although this is suitable in this
circumstance, I do not believe it would be possible to create an
emotive poster for a motorbike documentary. However, I will draw
inspiration from the fact that the image is the main feature used to
attract the target audience.
• I like the way in which the image is only focused on one subject and
the rest is blurred. This attracts the audiences attention to one
element of the image. If I feel there is something of significance and
importance within my advert I may choose to focus the image in
this way.
• The advert gives very little away about what the documentary will
feature, resulting in people watching it to find out. As a result, I will
also not give away too much information within my advert in order
to achieve the purpose of persuading people to watch the
documentary.

3. • The logo of the TV Channel stands out the most, ensuring
that the audience are aware of where to go to watch the
documentary.
• The other text such as the title and when it is on is also
made to stand out by being in black on a white background.
The advert therefore communicates the vital information
clearly, increasing the likelihood of people watching the
programme.
• There is a website on this advertisement and as this is a
feature which was also seen on the previous poster it
would appear as though this is a recurring convention. As a
result, I will abide by this convention and include a website
on my ancillary task in order to make it appear as
professional and realistic.

5. Finally, I deconstructed another advertisement for a Channel 4 documentary
which differs in style to the previous one.
• Similar to the ‘I Ride’ poster, the image is taken from a low angle
which creates the impression that the people within the image are
of importance.
• The use of colour is very dull which causes elements such as the
union jack tops and coloured prosthetic leg to stand out. I could use
this effect within my own advert if I feel there are certain elements
within my image that require more attention, or are more
important, than others.
• Contrastingly to both previous deconstructions, this advert has the
name of the marketing campaign ‘Freaks of Nature’ included. This
appears in the largest text causing it to stand out and consequently
draw the audience in.
• It consists of the same house style as the previous Channel 4
advertisement in the way in which the name of the documentary
and when it is on TV appears in the bottom left corner, in black text
set upon a white background. As previously stated, this causes the
text to stand out and as a result people are more likely to watch the
programme if they are aware of when it is on.

6. • The same as the ‘Britain’s Forgotten Children’ advert, this also
features the Channel 4 logo. This is larger than any other text on
the poster and is a widely recognised logo, making the audience
instantly aware of where they can find the documentary. Therefore,
if I choose to include a TV logo on my own advertisement I will
ensure it is large to create the same effect.
• The literary device of alliteration is utilised within the title of the
documentary ‘Inside Incredible Athletes’. It appears as though a
catchy and memorable title is necessary and is therefore something
I will have to consider when creating my own.
• There is mention of BT sponsorship and a logo which informs the
audience that Channel 4 are the official paralympic broadcasters. I
believe including the sponsorship within my ancillary task would
make it appear as professional and realistic and is therefore
something I would like to include.