Presentation Research and Planning


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Presentation Research and Planning

  2. 2. My names is: Christianah (30018615)
  3. 3. My main portfolio project is: Music Video with 2 ancillary projects: CD Cover Design Advertisement
  4. 4. The genre(s) of my main project is: <ul><li>Genre – Dubstep/ Electropop </li></ul><ul><li>Target audience - males and females, ages 16 – 25. </li></ul><ul><li>Katy B – On A Mission </li></ul>
  5. 5. So I have researched as follows: My job was to research the genre, and the common elements of a music video. I did this by researching the latest music videos at present via the MTV website and noting down some of the best features within them. Cheryl Cole – Promise This Will.I.,Am ft Nicki Minaj – Check It Out Cee Lo Green - Forget You Bruno Mars –Just The Way You Are Alexis Jordan - Happiness Nelly – Just A Dream
  6. 6. What I learned from this was….. <ul><li>All the videos had cuts, fades, and cutaway shots </li></ul><ul><li>In every video the artist/actors connected with the audience by looking at the camera as if they were singing at the audience </li></ul><ul><li>Each video had a constant theme/feel to it </li></ul><ul><li>Some videos had a change of location and mise en scene, whilst others stayed and at one location. </li></ul><ul><li>Many of the shots changed in sync with the beat of the song, this happened more often in faster songs </li></ul><ul><li>In faster songs there were a range of fast cuts, jump shots… </li></ul><ul><li>In slower songs there were more close up shots and fades. </li></ul><ul><li>The videos of the song provides connotations that can be associated with the title </li></ul><ul><li>Lighting of the video was always kept the same so e.g if there was a blue hint in the lighting it was constant throughout the video </li></ul>
  7. 7. So I have researched as follows: After researching different music videos from different genres, a particular style of music stood out to me more than other and this was called “Dubstep”. I then looked into music videos under the genre dubstep and viewed the foloowing: Drama - is a film genre that depends mostly on in-depth development of realistic characters
  8. 8. What I learned from this was….. <ul><li>When doing our audience research many people were interested in Dubstep. I found dubstep videos quite gripping, and I felt as if I had a range of ideas to work with than most of the other music genres: Dubstep music share elements such as: </li></ul><ul><li>There’s a constant theme running through all Dubstep videos were technology/ electricity represents the flow of music within the Dubstep video </li></ul><ul><li>They used a lot of ‘close up shots’ and ‘medium shots’ and a range of fast cuts </li></ul><ul><li>None of the dubstep music video I research had a narrative or storyline. They mainly consists of random shots in clubs/parties. </li></ul>
  9. 9. Elements we will use: <ul><li>i will use a lot of low key lighting </li></ul><ul><li>A montage of fast shots, to embrace the different London locations we've embraces in the video to keep it to more of a British theme </li></ul><ul><li>A interesting opening shot, preferably a time lapse establishing shot to keep the audience </li></ul><ul><li>We will also keep a British film theme, so our audience can connect with the video better. </li></ul>What is ‘keeping the British theme’. This is when we keep elements of British film in the music video. For example we will have shots of famous British attractions e.g London eye, and the narrow roads and traffic, red buses in London city. I want people watching to recognize the surroundings in the video. I am are not going to try to Americanize/ glamorize our film. We are going to keep it real and near to the truth. We know it is more likely to appeal to our target audience as the will be familiar with our location and be able appreciate the different effects I've used in order to bring this locations to life.
  10. 10. For my main project…. <ul><li>the target audience is: </li></ul><ul><li>Target audience - males and females, ages 16 – 25 </li></ul><ul><li>and here is how I arrived to this conclusion: </li></ul><ul><li>Since I fit into that age group it would be easier for me to develop a music video and also that age group are more likely to embrace new music genres such as Dubstep. </li></ul>
  11. 11. Target Audience <ul><li>Here is an image of how I imagine a typical member of my target audience. </li></ul><ul><li>Their characteristics are: Wild </li></ul><ul><li>Energetic and expressive in the clothes they wear They stand out </li></ul>
  12. 12. What I learned from audience feedback about planning my main <ul><li>My audience preferred the new main character I used as they thought it would attract a much more wider audience. They believed that I have attracted the right audience with my music video genre, as young people are more likely to accept different and new types of music. However, the thought that basing costumes of my main character on what an audience of my music genre audience usually wear, would make my video too raunchy as it consists of belly tops, tight leggings and boob tubes. </li></ul>
  13. 13. Professional Model 1 for Ancillary 1 <ul><li>Model 1 </li></ul><ul><li>§- the blue swirl gives a magical effect. Its as if Dubstep music has its own life, which is what the genre tries to portray. </li></ul><ul><li>§-using the effects Photoshop/ Paint, I can use a pencil to draw this electric swirl effect and then edit it to make by placing a glow around. </li></ul><ul><li>- This is a representation of Dubstep music as the blue electric current often symbolises the ‘energy filled’ buzz that Dubstep music often provides. </li></ul>
  14. 14. Professional Model 2 for Ancillary 1 <ul><li>Model 2 </li></ul><ul><li>- A four-way split-screen creates interesting visuals for the album cover, each screen has its own unique look and effect makes it more interesting -using the effects on Photoshop perhaps is the best way to create this element and to redesign or change how each image looks within the split screens. - This is a representation of Dubstep music as the manipulation of the colours in the split screen is associated with the digital effect found in Dubstep music. </li></ul>
  15. 15. This is my ancillary task 1
  16. 16. This is how key concepts link main task and ancillary task 1 <ul><li>Narrative Since my music genre is new and not yet well established, many Dubstep video DO NOT have a narrative. I used a a range of random shots that represented Dubstep music e.g people walking fast causing electricaql currents between them and a shot of my a girl running. Dubstep music doesn’t really have a storyline. So, due to the importance of randomness with my genre I decided to portray that within my digipack by placing a wide range of fearures into my digipack. E.g a calendar and listed tour dates. </li></ul><ul><li>Genre I concentrated more on the genre of my music video, when in the creation of my digipack. Since dubstep music often plays around with lighting within videos, I decided that with in digipack I’d also play around with the lighting. On the 4/5 page of my digipack is took an image of road traffic and faded it into the background of my lyrics as traffic is an element of my video, so I had to include it into my digipack. </li></ul>
  17. 17. Representation Many representations of Dub step music are portrayed within my digipack. On the cover of my digipack there is an imprint of the same picture in a range of different colours. This idea was taken from my model 2. the reason why I chose to do this was because I felt that my video was very repetitive, so therefore I had to portray this element within my cd cover.
  18. 18. What I learned from audience feedback about ancillary task 1 My audience my audience thought that my digipack had many features making it interesting and fun. They thought that my frontcover looked retro, however as my music genre was Dubstep it’d be able to get away with it as it means I have re-prestented dub step music as more retro
  19. 19. Professional Model 1 for Ancillary 2 <ul><li>Model 1 </li></ul><ul><li>What I have learned </li></ul>
  20. 20. Professional Model 1 for Ancillary 2 <ul><li>Model 1 </li></ul><ul><li>What I have learned </li></ul>
  21. 21. This is my ancillary project 2 <ul><li>(print or hyperlink) </li></ul><ul><li>This is how it appeals to target audience </li></ul>
  22. 22. This is how key concepts link main task, ancillary tasks 1 and 2 <ul><li>Narrative </li></ul><ul><li>Genre </li></ul><ul><li>Representation </li></ul>
  23. 23. What I learned from audience feedback about ancillary task 2
  24. 24. Changes made in the re-draft of main task
  25. 25. Changes made in the re-draft of ancillary task 1
  26. 26. Changes made in the re-draft of ancillary task 2
  27. 27. How my 3 products work together to appeal to target audience <ul><li>Target audience (reception theory) </li></ul><ul><li>Generic characteristics </li></ul><ul><li>Narrative structure </li></ul><ul><li>Representational issues (gender, age, etc) </li></ul>
  28. 28. Links back to evaluation and blog <ul><li> </li></ul>