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Great
                                            Quotes
                                   On Business, Entrepreneurship,
                                   Marketing and Sales

1999 - 2010 © CXO Advisory Group
“Our plan is to invent some sort of
           doohickey that everyone wants to
                          buy.”



                                   A “visionary” in a Dilbert cartoon strip



1999 - 2010 © CXO Advisory Group
“Innovation is not about
                     saying yes to everything.
                 It’s about saying NO to all but
                    the most crucial features.”


                                          Steve Jobs
                                    Co-Founder, Apple



1999 - 2010 © CXO Advisory Group
The brave may not live forever, but
           the cautious do not live at all!"




                                   Richard Branson



1999 - 2010 © CXO Advisory Group
“Why join the Navy
                    when you can be a pirate.”



                                         Steve Jobs
                                   Co-Founder, Apple



1999 - 2010 © CXO Advisory Group
“If you do build a great experience,
       customers tell each other about that.
          Word of mouth is very powerful.”



                                               Jeff Bezos
                                   Founder & CEO, Amazon



1999 - 2010 © CXO Advisory Group
“I don't look to jump over 7-foot bars:
         I look around for 1-foot bars that I
                   can step over.”



                                   Warren Buffett



1999 - 2010 © CXO Advisory Group
“Expect the best. Prepare for the
           worst. Capitalize on what comes.”




                                     Zig Ziglar



1999 - 2010 © CXO Advisory Group
“One finds limits
                                   by pushing them.”




                                                  Herbert Simon



1999 - 2010 © CXO Advisory Group
“If you have always done it that way,
                it is probably wrong.”




                                   Charles Kettering



1999 - 2010 © CXO Advisory Group
“Success breeds complacency.
           Complacency breeds failure. Only
                the paranoid survive.”



                                   Andrew Grove



1999 - 2010 © CXO Advisory Group
“A brand for a company is like a
         reputation for a person. You earn
       reputation by trying to do hard things
                        well.”



                                   Jeff Bezos



1999 - 2010 © CXO Advisory Group
“We built this company from the
                customer back, not from the
                       company out.”


                                             Lou Gerstner, IBM
                            (who traveled over 1,000,000 miles
              to visit customers during his nine years as CEO)


1999 - 2010 © CXO Advisory Group
“The best vision is insight.”




                                     Malcolm S. Forbes



1999 - 2010 © CXO Advisory Group
“Those who cannot remember the
           past are condemned to repeat it.”




                                   George Santayana



1999 - 2010 © CXO Advisory Group
“What we are trying to do
                  in marketing is not
               to change minds, but to
          take advantage of the perceptions
                that are already there.”


                                         Ries and Trout
                                   Bottom-Up Marketing



1999 - 2010 © CXO Advisory Group
“Anything worth having is worth
                  going for - all the way.”



                                   “J.R. Ewing” (Larry Hagman),
                                                    From Dallas



1999 - 2010 © CXO Advisory Group
“The key to evangelism is a great
             product. It is easy, almost
       unavoidable, to catalyze evangelism
       for a great product. It is hard, almost
        impossible, to catalyze evangelism
                      for crap.”


                                   Guy Kawasaki



1999 - 2010 © CXO Advisory Group
“When you innovate, you've got to be
        prepared for everyone telling you
                  you're nuts.”



                                               Larry Ellison,
                                   Co-founder & CEO, Oracle



1999 - 2010 © CXO Advisory Group
“An ounce of performance is worth
                pounds of promises.”




                                   Mae West



1999 - 2010 © CXO Advisory Group
“Rather than seeing the world as it is,
       those in charge would rather see it
              as they want it to be.”



                                               Jack Trout
                                   The Power of Simplicity



1999 - 2010 © CXO Advisory Group
“Learn to speak
                     from the customer's view.”




                                       Ranjan Acharya



1999 - 2010 © CXO Advisory Group
“The more alike two products are, the
        more important their differences
                    become.”



                                   Regis McKenna



1999 - 2010 © CXO Advisory Group
“It has been a founding principle of
           our company to listen to the end-
          users, the consumers, and not just
                 guess what they want.”


                                   Montgomery Kersten
                                    VitalSigns Software



1999 - 2010 © CXO Advisory Group
“Constant effort and frequent
        mistakes are the stepping stones of
                      genius.”



                                   Elbert Hubbard



1999 - 2010 © CXO Advisory Group
“What can a sales person say to
           somebody to get them to buy a
         product that they already use every
          day if they don’t like it? Nothing.”


                                   Larry Ellison
                                   CEO, Oracle



1999 - 2010 © CXO Advisory Group
“Every organization has to
              prepare for the abandonment of
                    everything it does.”


                                             Peter Drucker
                                   Harvard Business Review
                                   September-October 1992


1999 - 2010 © CXO Advisory Group
“Sometimes when you innovate, you
         make mistakes. It is best to admit
          them quickly, and get on with
        improving your other innovations.”



                                   Steve Jobs



1999 - 2010 © CXO Advisory Group
“In the future, it will become
             increasingly obvious that
       your competitors are just as clueless
                    as you are.”


                                                          Scott Adams
                                                    The Dilbert Future
                             Thriving on Stupidity in the 21st Century


1999 - 2010 © CXO Advisory Group
“You can't just ask customers what
       they want and then try to give that to
         them. By the time you get it built,
           they'll want something new.”



                                   Steve Jobs



1999 - 2010 © CXO Advisory Group
“Talk to unhappy customers.”




                         Linda Sanford, Senior Vice President, IBM



1999 - 2010 © CXO Advisory Group
“Complexity is not be admired.
                   It is to be avoided.”



                                               Jack Trout
                                   The Power of Simplicity



1999 - 2010 © CXO Advisory Group
“The secret is to make the time to
          immerse yourself in the people
                 you’re marketing to.
        To live them, breathe with them and
           study them from every angle.”


                                   Lisa Fortini-Campbell, Ph.D.
                                         Hitting the Sweet Spot



1999 - 2010 © CXO Advisory Group
“Pay attention to your enemies, for
           they are the first to discover your
                       mistakes.”



                                   Antishenes, 500 BC



1999 - 2010 © CXO Advisory Group
“It’s hard to make predictions,
                 especially about the future.”




                                         Yogi Berra



1999 - 2010 © CXO Advisory Group
“Most products are still created in a
      vacuum, driven by what is technically
       feasible rather than what is needed
                  by customers.”


                                          Kristin Zhivago
                                   Marketing Technology



1999 - 2010 © CXO Advisory Group
“Paying attention to simple little
        things that most men neglect makes
                  a few men rich.”



                                   Henry Ford



1999 - 2010 © CXO Advisory Group
“You can observe a lot
                            just by watching.”




                                              Yogi Berra



1999 - 2010 © CXO Advisory Group
“It’s better to be
                     first in the mind than to be
                       first in the marketplace.”



                                   The 22 Immutable Laws of Marketing
                                               Al Ries and Jack Trout



1999 - 2010 © CXO Advisory Group
“If you want to kill any idea in the
    world, get a committee working on it.”




                                   Charles Kettering



1999 - 2010 © CXO Advisory Group
“Chase the vision, not the money, the
        money will end up following you.”



                                          Tony Hsieh
                                   Co-founder, Zappos



1999 - 2010 © CXO Advisory Group
“If we wait for the moment
                      when everything,
               absolutely everything is ready,
                    we shall never begin.”



                                     Ivan Turgenev



1999 - 2010 © CXO Advisory Group
“If the other guy is getting better,
          then you’d better be getting better
          faster than the other guy is getting
           better... or you’re getting worse.”



                                     Tom Peters



1999 - 2010 © CXO Advisory Group
“The most powerful concept in
           marketing is owning a word in the
                   prospect’s mind.”



                                   The 22 Immutable Laws of Marketing
                                               Al Ries and Jack Trout



1999 - 2010 © CXO Advisory Group
“Simplification is one of the most
                 difficult things to do.”



                                                       Jonathan Ive
                        vice-president of industrial design at Apple
                                        Designer of iPod and iMac


1999 - 2010 © CXO Advisory Group
“Better to do something imperfectly
           than to do nothing flawlessly.”




                                   Robert H. Schuller



1999 - 2010 © CXO Advisory Group
“Dividing meager resources across a
         host of medium term operational
        goals creates mediocrity on a broad
                      scale.”


                                             Hamel and Prahalad
                                   Harvard Business Review, 1993



1999 - 2010 © CXO Advisory Group
“We watch our competitors,
        learn from them, see what they are
        doing for customers and copy those
            things as much as we can.”


                                               Jeff Bezos
                                   Founder & CEO, Amazon



1999 - 2010 © CXO Advisory Group
“I cannot give you the formula for
             success, but I can give you the
          formula for failure–which is, “Try to
                  please everybody.”



                                   Herbert Bayard Swope



1999 - 2010 © CXO Advisory Group
“In the end, all business operations
          can be reduced to three words;
        people, product and profits. Unless
       you've got a good team, you can't do
              much with the other two.”


                                   Lee Iacocca



1999 - 2010 © CXO Advisory Group
“Get someone else to blow your horn
        and the sound will carry twice as
                     far.”



                                   Will Rogers



1999 - 2010 © CXO Advisory Group
“20 years from now, you will be more
       disappointed by the things you didn’t do
      than by the ones you did do. So throw off
        the bow line. Sail away from the safe
      harbor. Catch the trade winds in your sail.
              Explore. Dream Discover”


                                     Mark Twain



1999 - 2010 © CXO Advisory Group
“In Confusion there is Profit.”




                                   “Lt. Nicholas Holden” (Tony Curtis),
                                    From “Operation Petticoat”, (1959)



1999 - 2010 © CXO Advisory Group
“If we don’t succeed,
                      we run the risk of failure.”




                                             Dan Quayle



1999 - 2010 © CXO Advisory Group
“If at first you don’t succeed,
        try again. Then quit. No use being a
                  damn fool about it.”



                                   W. C. Fields



1999 - 2010 © CXO Advisory Group
“If I had to live my life again,
            I would make the same mistakes
                      ONLY SOONER.”



                                   Tallulah Bankhead



1999 - 2010 © CXO Advisory Group
“There’s nothing wrong with market
         research as long as you remember
           that marketing is a game of the
          future. Most market research is a
                  report on the past.”


                                         Ries and Trout
                                   Bottom-Up Marketing



1999 - 2010 © CXO Advisory Group
“Customers buy on price because
        they can’t find extraordinary quality,
          convenience, service and value.”



                                       Warren Greshes
                                   Supercharged Selling



1999 - 2010 © CXO Advisory Group
“Genius is one percent inspiration
      and ninety-nine percent perspiration.”




                                   Thomas A. Edison



1999 - 2010 © CXO Advisory Group
“Half the money I spend on
                       advertising is wasted,
                         and the trouble is,
                     I don’t know which half.”



                                     John Wanamaker



1999 - 2010 © CXO Advisory Group
“I have always found that if I move
       with seventy-five percent or more of
      the facts that I usually never regret it.
           It's the guys who wait to have
          everything perfect that drive you
                        crazy”


                                   Lee Iacocca



1999 - 2010 © CXO Advisory Group
“9 out of 10 products are introduced
      to fill a void in the company’s product
        line, not to fill a void in the market.”



                                   Ries and Trout



1999 - 2010 © CXO Advisory Group
“A rejection is nothing more than a
            necessary step in the pursuit of
                        success.”



                                    Bo Bennett



1999 - 2010 © CXO Advisory Group
“When you’re up against a clearly
           superior product, you can forget
         about marketing. You cannot win a
          war with vastly inferior weapons.”



                                   Ries & Trout



1999 - 2010 © CXO Advisory Group
“In the business world, everyone is
              paid in two coins: cash and
          experience. Take the experience
            first; the cash will come later.”



                                   Harold S. Geneen



1999 - 2010 © CXO Advisory Group
“Rule No.1: Never lose money. Rule
           No.2: Never forget rule No.1.”




                                   Warren Buffett



1999 - 2010 © CXO Advisory Group
“There is no reason for any individual
       to have a computer in their home.”



      Kenneth Olsen, president of Digital Equipment Corp,
                                                    1977



1999 - 2010 © CXO Advisory Group
“You have to pretend you're 100
            percent sure. You have to take
          action; you can't hesitate or hedge
              your bets. Anything less will
           condemn your efforts to failure.”


                                    Andy Grove



1999 - 2010 © CXO Advisory Group
“Business opportunities are like
          buses, there's always another one
                       coming.”



                                   Richard Branson



1999 - 2010 © CXO Advisory Group
“Sometimes when you innovate, you
         make mistakes. It is best to admit
          them quickly, and get on with
        improving your other innovations.”



                                   Steve Jobs



1999 - 2010 © CXO Advisory Group
“All things being equal, people will do
         business with a friend; all things
        being unequal, people will still do
               business with a friend.”



                                   Mark Mccormack



1999 - 2010 © CXO Advisory Group
“Your most unhappy customer is
            your greatest source of learning.”



                                               Bill Gates
                                   Co-founder, Microsoft



1999 - 2010 © CXO Advisory Group
“Success is going from failure to
         failure without a loss of enthusiam.”




                                   Winston Churchill



1999 - 2010 © CXO Advisory Group
“You need to keep your head down,
       and build a great product before you
                  raise money.”



                                          Dina Kaplan,
                                   Co-founder, BLIP.TV



1999 - 2010 © CXO Advisory Group
“Our success has really been based
           on partnerships from the very
                    beginning.”



                                   Bill Gates



1999 - 2010 © CXO Advisory Group
“Everyone who's ever taken a
       shower has an idea. It's the person
       who gets out of the shower, dries off
        and does something about it that
              makes a difference.”


                                   Nolan Bushnell



1999 - 2010 © CXO Advisory Group
“Everyone who's ever taken a
       shower has an idea. It's the person
       who gets out of the shower, dries off
        and does something about it who
              makes a difference.”


                                           Nolan Bushnell,
               Founder, Atari, Androbot, Chuck E. Cheeses



1999 - 2010 © CXO Advisory Group
“Our company has, indeed, stumbled
       onto some of its new products. But
         never forget that you can only
           stumble if you’re moving.”


                                     Richard P. Carlton
                                   3M Corporation, 1950



1999 - 2010 © CXO Advisory Group
“Surround yourself with the best
              people you can find, delegate
              authority, and don’t interfere.”



                                   Ronald Reagan



1999 - 2010 © CXO Advisory Group
“Having a partner definitely allows
                you to take more risks.”



                                                Arianna Huffington
                                   Co-founder, The Huffington Post



1999 - 2010 © CXO Advisory Group
“You miss 100% of the shots
                       you never take.”




                                    Wayne Gretzky



1999 - 2010 © CXO Advisory Group
“Nothing is ever gained by winning
       an argument and losing a customer.”




                                   C.F. Norton



1999 - 2010 © CXO Advisory Group
“Make mistakes faster.”




                                          Andrew Grove
                                        Co-founder, Intel



1999 - 2010 © CXO Advisory Group
“You cannot design better products
              by staying in the office.”



                                             Tom Kelley
                                   The Art of Innovation



1999 - 2010 © CXO Advisory Group
“People don’t ask for facts in making
        up their minds. They would rather
          have one good, soul-satisfying
         emotion than a dozen facts.”



                                   Robert Keith Leavitt



1999 - 2010 © CXO Advisory Group
“A child of five would
                          understand this.
                      Send someone to fetch a
                            child of five.”



                                        Groucho Marx



1999 - 2010 © CXO Advisory Group
“You cannot innovate by copying.”




                                   Larry Ellison



1999 - 2010 © CXO Advisory Group
I have always believed you cannot
            run a successful enterprise from
                     behind a desk.


                                             Lou Gerstner, IBM
                            (who traveled over 1,000,000 miles
              to visit customers during his nine years as CEO)


1999 - 2010 © CXO Advisory Group
“Your best customers are worth far
       more than your average customers.”




                                   Seth Godin



1999 - 2010 © CXO Advisory Group
“It is not a disgrace to fail. Failing is
      one of the greatest arts in the world.”




                                   Charles Kettering



1999 - 2010 © CXO Advisory Group
“You can have brilliant ideas but if
      you can’t get them across, your ideas
            won’t get you anywhere.”



                                   Lee Iacocca



1999 - 2010 © CXO Advisory Group
“If you’re not embarrassed by the first
       version of your product, then you’ve
                 launched too late .”



                                       Reid Hoffman
                                   Founder, LinkedIn



1999 - 2010 © CXO Advisory Group
“A good plan, violently executed now,
        is better than a perfect plan next
                      week.”



                                   General George S. Patton



1999 - 2010 © CXO Advisory Group
“Nothing will ever be attempted if all
          possible objections must be first
                     overcome.”



                                   Samuel Johnson



1999 - 2010 © CXO Advisory Group
“The ultimate measure of a man is
        not where he stands in moments of
          comfort, but where he stands at
       times of challenge and controversy.”



                                   Martin Luther King, Jr.



1999 - 2010 © CXO Advisory Group
I never get the accountants in before
       I start up a business. It's done on gut
         feeling, especially if I can see that
       they are taking the mickey out of the
                     consumer.


                                   Richard Branson



1999 - 2010 © CXO Advisory Group
“It had always made sense to me
         to build a business based on
      what people really wanted, rather
      than guess what we thought they
                  might want.”


                                   Michael Dell



1999 - 2010 © CXO Advisory Group
“Few things are harder to put up with
              than a good example.”




                                   Mark Twain



1999 - 2010 © CXO Advisory Group
“Before you build a better mousetrap,
      it helps to know if there are any mice
                    out there.”



                                   Mort Zuckerman



1999 - 2010 © CXO Advisory Group
“Things may come to those who wait,
        but only things left by those who
                     hustle.”



                                   Abraham Lincoln



1999 - 2010 © CXO Advisory Group
“Nothing endures but change.”




                                      Herectilus



1999 - 2010 © CXO Advisory Group
“The best decision is the right
          decision. The next best decision is
            the wrong decision. The worst
               decision is no decision.”



                                   Scott McNealy



1999 - 2010 © CXO Advisory Group
“Be a yardstick of quality. Some
      people aren't used to an environment
         where excellence is expected.”



                                   Steve Jobs



1999 - 2010 © CXO Advisory Group
“I don't know the key to success, but
        the key to failure is trying to please
                    everybody.”



                                    Bill Cosby



1999 - 2010 © CXO Advisory Group
“Build momentum by accumulating
                  small successes.”




                                   Unknown



1999 - 2010 © CXO Advisory Group
“Never trust anyone you don’t
                         understand.”




                                       Jack Trout



1999 - 2010 © CXO Advisory Group
“I am convinced that if the rate of
       change inside an organization is less
        than the rate of change outside, the
                   end is in sight.”



                                   Jack Welch



1999 - 2010 © CXO Advisory Group
“Make your product easier to buy
              than your competition, or
         you will find customers buying from
                     them, not you.”


                                         Mark Cuban,
                                   Co-founder, HDNET



1999 - 2010 © CXO Advisory Group
“Decisiveness is a characteristic of
         high-performing men and women.
       Almost any decision is better than no
                  decision at all.”



                                   Brian Tracy



1999 - 2010 © CXO Advisory Group
“We will either find a way or make
                          one.”




                                      Hannibal



1999 - 2010 © CXO Advisory Group
“If you do not know where you are
              going, every road will get you
                       nowhere.”



                                   Henry Kissinger



1999 - 2010 © CXO Advisory Group
“Nothing focuses the mind better
          than the constant sight of a
      competitor who wants to wipe you off
                   the map.”



                                   Wayne Calloway



1999 - 2010 © CXO Advisory Group
“Whatever made you
                           successful in the past
                            won’t in the future.”



                                            Lew Platt, CEO
                                           Hewlett-Packard



1999 - 2010 © CXO Advisory Group
“You cannot sell a man who isn’t
       listening; word of mouth is the best
      medium of all; and dullness won’t sell
           your product, but neither will
               irrelevant brilliance.”

                                     Bill Bernbach
                                   DDB Advertising
                                      (1911-1982)


1999 - 2010 © CXO Advisory Group
“Marketing begins before the product
                   is launched.”




                                   Seth Godin



1999 - 2010 © CXO Advisory Group
“You can't have a better tomorrow if
        you are thinking about yesterday all
                     the time.”



                                   Charles Kettering



1999 - 2010 © CXO Advisory Group
“Implement solutions,
                               not features.”




                                       John Geleynse, Apple



1999 - 2010 © CXO Advisory Group
“Conversations among the members
       of your marketplace happen whether
                you like it or not.”



                                   Seth Godin



1999 - 2010 © CXO Advisory Group
“If I had to sum up in a word what
           makes a good manager, I'd say
           decisiveness. You can use the
          fanciest computers to gather the
        numbers, but in the end you have to
                set a timetable and act.”


                                   Lee Iacocca



1999 - 2010 © CXO Advisory Group
“You can’t fool all the people, not
         even most of the time. And people,
            once unfooled, talk about the
                    experience.”



                                    Seth Godin



1999 - 2010 © CXO Advisory Group
“Time is free, but it's priceless. You
         can't own it, but you can use it. You
          can't keep it, but you can send it.
          Once you've lost it, you can never
                      get it back.”


                                   Harvey Mackay



1999 - 2010 © CXO Advisory Group
“t's always too soon to quit.”




                                   Norman Vincent Peale



1999 - 2010 © CXO Advisory Group
“The optimist sees opportunity in
            every danger; the pessimist sees
              danger in every opportunity.”



                                   Winston Churchill



1999 - 2010 © CXO Advisory Group
“There are two kinds of companies,
       those that work to try to charge more
        and those that work to charge less.
              We will be the second.”



                                   Jeff Bezos



1999 - 2010 © CXO Advisory Group
“Even if you are on the right track,
            you will get run over if you just sit
                           there.”



                                       Will Rogers



1999 - 2010 © CXO Advisory Group
“Four steps to achievement: Plan
            purposefully. Prepare prayerfully.
               Proceed positively. Pursue
                      persistently.”



                                   William A. Ward



1999 - 2010 © CXO Advisory Group
“Don't let the mistakes and
         disappointments of the past control
               and direct your future.”



                                    Zig Ziglar



1999 - 2010 © CXO Advisory Group
“If you don’t ask, the answer is
                         always no.”




                                      Tony Robbins



1999 - 2010 © CXO Advisory Group
“Please all, and you will please
                            none.”




                                           Aesop



1999 - 2010 © CXO Advisory Group
“Stay committed to your decisions;
          but stay flexible in your approach.”




                                   Tony Robbins



1999 - 2010 © CXO Advisory Group
“Standing in the middle of the road is
         very dangerous; you get knocked
        down by the traffic from both sides.”



                                   Margaret Thatcher



1999 - 2010 © CXO Advisory Group
“Whenever you see a successful
            business, someone once made a
                 courageous decision.”



                                   Peter Drucker



1999 - 2010 © CXO Advisory Group
“One thing is sure. We have to do
        something. We have to do the best
        we know how at the moment... if it
       doesn't turn out right, we can modify
                it as we go along.”


                                   Franklin D. Roosevelt



1999 - 2010 © CXO Advisory Group
“Success is going from failure to
       failure without a loss of enthusiasm.”




                                   Winston Churchill



1999 - 2010 © CXO Advisory Group
“A product for everyone rarely
                  reaches much of anyone.”




                                       Seth Godin



1999 - 2010 © CXO Advisory Group
“Good marketers measure.”




                                       Seth Godin



1999 - 2010 © CXO Advisory Group
“If you want to succeed,
            you’ve got to be okay to just lose
                         control.”



                                        Alexis Ohanian
                                   Co-founder, REDDIT



1999 - 2010 © CXO Advisory Group
“Prepare for the unknown by
       studying how others in the past have
        coped with the unforeseeable and
                the unpredictable.”



                                   George Patton



1999 - 2010 © CXO Advisory Group
“If I’d asked my customers
                           what they wanted,
                            they’d have said
                             a faster horse.”



                                          Henry Ford



1999 - 2010 © CXO Advisory Group
“Anything that won't sell, I don't want
        to invent. Its sale is proof of utility,
              and utility is success.”



                                   Thomas A. Edison



1999 - 2010 © CXO Advisory Group
“I have not failed. I've just found
               10,000 ways that won't work.”




                                   Thomas A. Edison



1999 - 2010 © CXO Advisory Group
“You cannot afford to wait for perfect
         conditions. Goal setting is often a
        matter of balancing timing against
        available resources. Opportunities
          are easily lost while waiting for
                perfect conditions.”


                                   Gary Ryan Blair



1999 - 2010 © CXO Advisory Group
“Innovation distinguishes between a
              leader and a follower.”




                                   Steve Jobs



1999 - 2010 © CXO Advisory Group
“Marketing is not a battle of products,
          it’s a battle of perceptions.”



                                   The 22 Immutable Laws of Marketing
                                               Al Ries and Jack Trout



1999 - 2010 © CXO Advisory Group
“Having the best product
           means nothing if the people won’t
                       buy it.”



                                       Donald A. Norman
                                   The Invisible Computer



1999 - 2010 © CXO Advisory Group
“All lasting business is built on
                           friendship.”




                                    Alfred A. Montapert



1999 - 2010 © CXO Advisory Group
“The buck stops with the guy who
                  signs the checks.”




                                   Rupert Murdoch



1999 - 2010 © CXO Advisory Group
“Pretty much, Apple and Dell are the
         only ones in this industry making
        money. They make it by being Wal-
         Mart. We make it by innovation.”



                                   Steve Jobs



1999 - 2010 © CXO Advisory Group
“If you must use more than ten slides
           to explain your business, you
         probably don’t have a business.”



                                   Guy Kawasaki



1999 - 2010 © CXO Advisory Group
“A corporation is a living organism; it
          has to continue to shed its skin.
       Methods have to change. Focus has
        to change. Values have to change.
         The sum total of those changes is
                  transformation.”


                                   Andy Grove



1999 - 2010 © CXO Advisory Group
“Our reputation is more important
       than the last hundred million dollars.”




                                   Rupert Murdoch



1999 - 2010 © CXO Advisory Group
“In order to be irreplaceable,
                one must always be different.”




                                      Coco Chanel



1999 - 2010 © CXO Advisory Group
“If advertisers spent the same
        amount of money on improving their
         products as they do on advertising
        then they wouldn't have to advertise
                        them.”


                                   Will Rogers



1999 - 2010 © CXO Advisory Group
“Have a vision. Be demanding.”




                                    Colin Powell



1999 - 2010 © CXO Advisory Group
“Leadership is solving problems. The day
       soldiers stop bringing you their problems
          is the day you have stopped leading
        them. They have either lost confidence
      that you can help or concluded you do not
              care. Either case is a failure of
                        leadership.”


                                    Colin Powell



1999 - 2010 © CXO Advisory Group
“The chief condition on which, life,
           health and vigor depend on, is
             action. It is by action that an
           organism develops its faculties,
        increases its energy, and attains the
               fulfillment of its destiny.”


                                   Colin Powell



1999 - 2010 © CXO Advisory Group
“There are no secrets to success. It
           is the result of preparation, hard
           work, and learning from failure.”



                                   Colin Powell



1999 - 2010 © CXO Advisory Group
“Goals must never be from your ego,
       but problems that cry for a solution.”




                                   Robert H. Schuller



1999 - 2010 © CXO Advisory Group
“The world hates change, yet it is the
            only thing that has brought
                     progress.”



                                   Charles Kettering



1999 - 2010 © CXO Advisory Group
“When you can't solve the problem,
                   manage it.”




                                   Robert H. Schuller



1999 - 2010 © CXO Advisory Group
“Success does not consist in never
      making mistakes but in never making
         the same one a second time.”



                                   George Bernard Shaw



1999 - 2010 © CXO Advisory Group
“Don’t find fault, find a remedy;
                  Anybody can complain.”




                                        Henry Ford



1999 - 2010 © CXO Advisory Group
“Every time we've moved ahead in
        IBM, it was because someone was
       willing to take a chance, put his head
          on the block, and try something
                        new.”


                                   Thomas J. Watson



1999 - 2010 © CXO Advisory Group
“The majority of men meet with
            failure because of their lack of
        persistence in creating new plans to
         take the place of those which fail.”



                                   Napoleon Hill



1999 - 2010 © CXO Advisory Group
“Good design is good business.”




                                   Thomas J. Watson



1999 - 2010 © CXO Advisory Group
“In order to succeed, your desire for
       success should be greater than your
                   fear of failure.”



                                   Bill Cosby



1999 - 2010 © CXO Advisory Group
“In business, when things aren't
                working it's time to mix it up.”




                                      Donald Trump



1999 - 2010 © CXO Advisory Group
“If you can’t make it good,
                    at least make it look good.”




                                            Bill Gates



1999 - 2010 © CXO Advisory Group
“What separates the winners from
        the losers is how a person reacts to
               each new twist of fate.”



                                   Donald Trump



1999 - 2010 © CXO Advisory Group
“Willingness to change is a strength,
       even if it means plunging part of the
        company into total confusion for a
                      while.”



                                   Jack Welch



1999 - 2010 © CXO Advisory Group
“If you do build a great experience,
       customers tell each other about that.
          Word of mouth is very powerful.”



                                   Jeff Bezos



1999 - 2010 © CXO Advisory Group
“We see our customers as invited
        guests to a party, and we are the
       hosts. It's our job every day to make
          every important aspect of the
      customer experience a little bit better.”


                                               Jeff Bezos
                                   Founder & CEO, Amazon



1999 - 2010 © CXO Advisory Group
“Your most unhappy customers are
          your greatest source of learning.”




                                    Bill Gates



1999 - 2010 © CXO Advisory Group
“Never stop testing, and your
                  advertising will never stop
                          improving.”



                                       David Ogilvy



1999 - 2010 © CXO Advisory Group
“One fails forward toward success.”




                                   Charles Kettering



1999 - 2010 © CXO Advisory Group
“When you innovate, you've got to be
        prepared for everyone telling you
                  you're nuts.”



                                   Larry Ellison



1999 - 2010 © CXO Advisory Group
“Price is what you pay. Value is what
                      you get.”




                                   Warren Buffett



1999 - 2010 © CXO Advisory Group
“Failure is a detour, not a dead-end
                        street.”




                                     Zig Ziglar



1999 - 2010 © CXO Advisory Group
“We don't have a monopoly. We
              have market share. There's a
                       difference.”



                                   Steve Ballmer



1999 - 2010 © CXO Advisory Group
“And while the law of competition
         may be sometimes hard for the
         individual, it is best for the race,
      because it ensures the survival of the
           fittest in every department.”


                                   Andrew Carnegie



1999 - 2010 © CXO Advisory Group
“The way to succeed is to double
                   your error rate.”




                                   Thomas J. Watson



1999 - 2010 © CXO Advisory Group
Contact Information:



                                                Stephen Davis
                                      Interim COO/VP Sales & Marketing |
                                      Business Consultant | Sales Channel and
                                      Business Development Expert | Author &
                                      Speaker

                                      “Partnering With Clients to Drive
                                      Sustainable Profitable Growth”


                                   Phone:           (508) 528-7571
                                   Email:           sdavis@cxoadvisorygroup.com
                                   Websit           www.cxoadvisorygroup.com
                                   Linkedin:        www.linkedin.com/in/stephendavis
                                   Twitter:         twitter.com/stephendaviscxo
1999 - 2010 © CXO Advisory Group

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175 Great Quotes on Business, Entrepreneurship, Marketing and Sales

  • 1. Great Quotes On Business, Entrepreneurship, Marketing and Sales 1999 - 2010 © CXO Advisory Group
  • 2. “Our plan is to invent some sort of doohickey that everyone wants to buy.” A “visionary” in a Dilbert cartoon strip 1999 - 2010 © CXO Advisory Group
  • 3. “Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.” Steve Jobs Co-Founder, Apple 1999 - 2010 © CXO Advisory Group
  • 4. The brave may not live forever, but the cautious do not live at all!" Richard Branson 1999 - 2010 © CXO Advisory Group
  • 5. “Why join the Navy when you can be a pirate.” Steve Jobs Co-Founder, Apple 1999 - 2010 © CXO Advisory Group
  • 6. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos Founder & CEO, Amazon 1999 - 2010 © CXO Advisory Group
  • 7. “I don't look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.” Warren Buffett 1999 - 2010 © CXO Advisory Group
  • 8. “Expect the best. Prepare for the worst. Capitalize on what comes.” Zig Ziglar 1999 - 2010 © CXO Advisory Group
  • 9. “One finds limits by pushing them.” Herbert Simon 1999 - 2010 © CXO Advisory Group
  • 10. “If you have always done it that way, it is probably wrong.” Charles Kettering 1999 - 2010 © CXO Advisory Group
  • 11. “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.” Andrew Grove 1999 - 2010 © CXO Advisory Group
  • 12. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos 1999 - 2010 © CXO Advisory Group
  • 13. “We built this company from the customer back, not from the company out.” Lou Gerstner, IBM (who traveled over 1,000,000 miles to visit customers during his nine years as CEO) 1999 - 2010 © CXO Advisory Group
  • 14. “The best vision is insight.” Malcolm S. Forbes 1999 - 2010 © CXO Advisory Group
  • 15. “Those who cannot remember the past are condemned to repeat it.” George Santayana 1999 - 2010 © CXO Advisory Group
  • 16. “What we are trying to do in marketing is not to change minds, but to take advantage of the perceptions that are already there.” Ries and Trout Bottom-Up Marketing 1999 - 2010 © CXO Advisory Group
  • 17. “Anything worth having is worth going for - all the way.” “J.R. Ewing” (Larry Hagman), From Dallas 1999 - 2010 © CXO Advisory Group
  • 18. “The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.” Guy Kawasaki 1999 - 2010 © CXO Advisory Group
  • 19. “When you innovate, you've got to be prepared for everyone telling you you're nuts.” Larry Ellison, Co-founder & CEO, Oracle 1999 - 2010 © CXO Advisory Group
  • 20. “An ounce of performance is worth pounds of promises.” Mae West 1999 - 2010 © CXO Advisory Group
  • 21. “Rather than seeing the world as it is, those in charge would rather see it as they want it to be.” Jack Trout The Power of Simplicity 1999 - 2010 © CXO Advisory Group
  • 22. “Learn to speak from the customer's view.” Ranjan Acharya 1999 - 2010 © CXO Advisory Group
  • 23. “The more alike two products are, the more important their differences become.” Regis McKenna 1999 - 2010 © CXO Advisory Group
  • 24. “It has been a founding principle of our company to listen to the end- users, the consumers, and not just guess what they want.” Montgomery Kersten VitalSigns Software 1999 - 2010 © CXO Advisory Group
  • 25. “Constant effort and frequent mistakes are the stepping stones of genius.” Elbert Hubbard 1999 - 2010 © CXO Advisory Group
  • 26. “What can a sales person say to somebody to get them to buy a product that they already use every day if they don’t like it? Nothing.” Larry Ellison CEO, Oracle 1999 - 2010 © CXO Advisory Group
  • 27. “Every organization has to prepare for the abandonment of everything it does.” Peter Drucker Harvard Business Review September-October 1992 1999 - 2010 © CXO Advisory Group
  • 28. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” Steve Jobs 1999 - 2010 © CXO Advisory Group
  • 29. “In the future, it will become increasingly obvious that your competitors are just as clueless as you are.” Scott Adams The Dilbert Future Thriving on Stupidity in the 21st Century 1999 - 2010 © CXO Advisory Group
  • 30. “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” Steve Jobs 1999 - 2010 © CXO Advisory Group
  • 31. “Talk to unhappy customers.” Linda Sanford, Senior Vice President, IBM 1999 - 2010 © CXO Advisory Group
  • 32. “Complexity is not be admired. It is to be avoided.” Jack Trout The Power of Simplicity 1999 - 2010 © CXO Advisory Group
  • 33. “The secret is to make the time to immerse yourself in the people you’re marketing to. To live them, breathe with them and study them from every angle.” Lisa Fortini-Campbell, Ph.D. Hitting the Sweet Spot 1999 - 2010 © CXO Advisory Group
  • 34. “Pay attention to your enemies, for they are the first to discover your mistakes.” Antishenes, 500 BC 1999 - 2010 © CXO Advisory Group
  • 35. “It’s hard to make predictions, especially about the future.” Yogi Berra 1999 - 2010 © CXO Advisory Group
  • 36. “Most products are still created in a vacuum, driven by what is technically feasible rather than what is needed by customers.” Kristin Zhivago Marketing Technology 1999 - 2010 © CXO Advisory Group
  • 37. “Paying attention to simple little things that most men neglect makes a few men rich.” Henry Ford 1999 - 2010 © CXO Advisory Group
  • 38. “You can observe a lot just by watching.” Yogi Berra 1999 - 2010 © CXO Advisory Group
  • 39. “It’s better to be first in the mind than to be first in the marketplace.” The 22 Immutable Laws of Marketing Al Ries and Jack Trout 1999 - 2010 © CXO Advisory Group
  • 40. “If you want to kill any idea in the world, get a committee working on it.” Charles Kettering 1999 - 2010 © CXO Advisory Group
  • 41. “Chase the vision, not the money, the money will end up following you.” Tony Hsieh Co-founder, Zappos 1999 - 2010 © CXO Advisory Group
  • 42. “If we wait for the moment when everything, absolutely everything is ready, we shall never begin.” Ivan Turgenev 1999 - 2010 © CXO Advisory Group
  • 43. “If the other guy is getting better, then you’d better be getting better faster than the other guy is getting better... or you’re getting worse.” Tom Peters 1999 - 2010 © CXO Advisory Group
  • 44. “The most powerful concept in marketing is owning a word in the prospect’s mind.” The 22 Immutable Laws of Marketing Al Ries and Jack Trout 1999 - 2010 © CXO Advisory Group
  • 45. “Simplification is one of the most difficult things to do.” Jonathan Ive vice-president of industrial design at Apple Designer of iPod and iMac 1999 - 2010 © CXO Advisory Group
  • 46. “Better to do something imperfectly than to do nothing flawlessly.” Robert H. Schuller 1999 - 2010 © CXO Advisory Group
  • 47. “Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.” Hamel and Prahalad Harvard Business Review, 1993 1999 - 2010 © CXO Advisory Group
  • 48. “We watch our competitors, learn from them, see what they are doing for customers and copy those things as much as we can.” Jeff Bezos Founder & CEO, Amazon 1999 - 2010 © CXO Advisory Group
  • 49. “I cannot give you the formula for success, but I can give you the formula for failure–which is, “Try to please everybody.” Herbert Bayard Swope 1999 - 2010 © CXO Advisory Group
  • 50. “In the end, all business operations can be reduced to three words; people, product and profits. Unless you've got a good team, you can't do much with the other two.” Lee Iacocca 1999 - 2010 © CXO Advisory Group
  • 51. “Get someone else to blow your horn and the sound will carry twice as far.” Will Rogers 1999 - 2010 © CXO Advisory Group
  • 52. “20 years from now, you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bow line. Sail away from the safe harbor. Catch the trade winds in your sail. Explore. Dream Discover” Mark Twain 1999 - 2010 © CXO Advisory Group
  • 53. “In Confusion there is Profit.” “Lt. Nicholas Holden” (Tony Curtis), From “Operation Petticoat”, (1959) 1999 - 2010 © CXO Advisory Group
  • 54. “If we don’t succeed, we run the risk of failure.” Dan Quayle 1999 - 2010 © CXO Advisory Group
  • 55. “If at first you don’t succeed, try again. Then quit. No use being a damn fool about it.” W. C. Fields 1999 - 2010 © CXO Advisory Group
  • 56. “If I had to live my life again, I would make the same mistakes ONLY SOONER.” Tallulah Bankhead 1999 - 2010 © CXO Advisory Group
  • 57. “There’s nothing wrong with market research as long as you remember that marketing is a game of the future. Most market research is a report on the past.” Ries and Trout Bottom-Up Marketing 1999 - 2010 © CXO Advisory Group
  • 58. “Customers buy on price because they can’t find extraordinary quality, convenience, service and value.” Warren Greshes Supercharged Selling 1999 - 2010 © CXO Advisory Group
  • 59. “Genius is one percent inspiration and ninety-nine percent perspiration.” Thomas A. Edison 1999 - 2010 © CXO Advisory Group
  • 60. “Half the money I spend on advertising is wasted, and the trouble is, I don’t know which half.” John Wanamaker 1999 - 2010 © CXO Advisory Group
  • 61. “I have always found that if I move with seventy-five percent or more of the facts that I usually never regret it. It's the guys who wait to have everything perfect that drive you crazy” Lee Iacocca 1999 - 2010 © CXO Advisory Group
  • 62. “9 out of 10 products are introduced to fill a void in the company’s product line, not to fill a void in the market.” Ries and Trout 1999 - 2010 © CXO Advisory Group
  • 63. “A rejection is nothing more than a necessary step in the pursuit of success.” Bo Bennett 1999 - 2010 © CXO Advisory Group
  • 64. “When you’re up against a clearly superior product, you can forget about marketing. You cannot win a war with vastly inferior weapons.” Ries & Trout 1999 - 2010 © CXO Advisory Group
  • 65. “In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” Harold S. Geneen 1999 - 2010 © CXO Advisory Group
  • 66. “Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.” Warren Buffett 1999 - 2010 © CXO Advisory Group
  • 67. “There is no reason for any individual to have a computer in their home.” Kenneth Olsen, president of Digital Equipment Corp, 1977 1999 - 2010 © CXO Advisory Group
  • 68. “You have to pretend you're 100 percent sure. You have to take action; you can't hesitate or hedge your bets. Anything less will condemn your efforts to failure.” Andy Grove 1999 - 2010 © CXO Advisory Group
  • 69. “Business opportunities are like buses, there's always another one coming.” Richard Branson 1999 - 2010 © CXO Advisory Group
  • 70. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” Steve Jobs 1999 - 2010 © CXO Advisory Group
  • 71. “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” Mark Mccormack 1999 - 2010 © CXO Advisory Group
  • 72. “Your most unhappy customer is your greatest source of learning.” Bill Gates Co-founder, Microsoft 1999 - 2010 © CXO Advisory Group
  • 73. “Success is going from failure to failure without a loss of enthusiam.” Winston Churchill 1999 - 2010 © CXO Advisory Group
  • 74. “You need to keep your head down, and build a great product before you raise money.” Dina Kaplan, Co-founder, BLIP.TV 1999 - 2010 © CXO Advisory Group
  • 75. “Our success has really been based on partnerships from the very beginning.” Bill Gates 1999 - 2010 © CXO Advisory Group
  • 76. “Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it that makes a difference.” Nolan Bushnell 1999 - 2010 © CXO Advisory Group
  • 77. “Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.” Nolan Bushnell, Founder, Atari, Androbot, Chuck E. Cheeses 1999 - 2010 © CXO Advisory Group
  • 78. “Our company has, indeed, stumbled onto some of its new products. But never forget that you can only stumble if you’re moving.” Richard P. Carlton 3M Corporation, 1950 1999 - 2010 © CXO Advisory Group
  • 79. “Surround yourself with the best people you can find, delegate authority, and don’t interfere.” Ronald Reagan 1999 - 2010 © CXO Advisory Group
  • 80. “Having a partner definitely allows you to take more risks.” Arianna Huffington Co-founder, The Huffington Post 1999 - 2010 © CXO Advisory Group
  • 81. “You miss 100% of the shots you never take.” Wayne Gretzky 1999 - 2010 © CXO Advisory Group
  • 82. “Nothing is ever gained by winning an argument and losing a customer.” C.F. Norton 1999 - 2010 © CXO Advisory Group
  • 83. “Make mistakes faster.” Andrew Grove Co-founder, Intel 1999 - 2010 © CXO Advisory Group
  • 84. “You cannot design better products by staying in the office.” Tom Kelley The Art of Innovation 1999 - 2010 © CXO Advisory Group
  • 85. “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” Robert Keith Leavitt 1999 - 2010 © CXO Advisory Group
  • 86. “A child of five would understand this. Send someone to fetch a child of five.” Groucho Marx 1999 - 2010 © CXO Advisory Group
  • 87. “You cannot innovate by copying.” Larry Ellison 1999 - 2010 © CXO Advisory Group
  • 88. I have always believed you cannot run a successful enterprise from behind a desk. Lou Gerstner, IBM (who traveled over 1,000,000 miles to visit customers during his nine years as CEO) 1999 - 2010 © CXO Advisory Group
  • 89. “Your best customers are worth far more than your average customers.” Seth Godin 1999 - 2010 © CXO Advisory Group
  • 90. “It is not a disgrace to fail. Failing is one of the greatest arts in the world.” Charles Kettering 1999 - 2010 © CXO Advisory Group
  • 91. “You can have brilliant ideas but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca 1999 - 2010 © CXO Advisory Group
  • 92. “If you’re not embarrassed by the first version of your product, then you’ve launched too late .” Reid Hoffman Founder, LinkedIn 1999 - 2010 © CXO Advisory Group
  • 93. “A good plan, violently executed now, is better than a perfect plan next week.” General George S. Patton 1999 - 2010 © CXO Advisory Group
  • 94. “Nothing will ever be attempted if all possible objections must be first overcome.” Samuel Johnson 1999 - 2010 © CXO Advisory Group
  • 95. “The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.” Martin Luther King, Jr. 1999 - 2010 © CXO Advisory Group
  • 96. I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. Richard Branson 1999 - 2010 © CXO Advisory Group
  • 97. “It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.” Michael Dell 1999 - 2010 © CXO Advisory Group
  • 98. “Few things are harder to put up with than a good example.” Mark Twain 1999 - 2010 © CXO Advisory Group
  • 99. “Before you build a better mousetrap, it helps to know if there are any mice out there.” Mort Zuckerman 1999 - 2010 © CXO Advisory Group
  • 100. “Things may come to those who wait, but only things left by those who hustle.” Abraham Lincoln 1999 - 2010 © CXO Advisory Group
  • 101. “Nothing endures but change.” Herectilus 1999 - 2010 © CXO Advisory Group
  • 102. “The best decision is the right decision. The next best decision is the wrong decision. The worst decision is no decision.” Scott McNealy 1999 - 2010 © CXO Advisory Group
  • 103. “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” Steve Jobs 1999 - 2010 © CXO Advisory Group
  • 104. “I don't know the key to success, but the key to failure is trying to please everybody.” Bill Cosby 1999 - 2010 © CXO Advisory Group
  • 105. “Build momentum by accumulating small successes.” Unknown 1999 - 2010 © CXO Advisory Group
  • 106. “Never trust anyone you don’t understand.” Jack Trout 1999 - 2010 © CXO Advisory Group
  • 107. “I am convinced that if the rate of change inside an organization is less than the rate of change outside, the end is in sight.” Jack Welch 1999 - 2010 © CXO Advisory Group
  • 108. “Make your product easier to buy than your competition, or you will find customers buying from them, not you.” Mark Cuban, Co-founder, HDNET 1999 - 2010 © CXO Advisory Group
  • 109. “Decisiveness is a characteristic of high-performing men and women. Almost any decision is better than no decision at all.” Brian Tracy 1999 - 2010 © CXO Advisory Group
  • 110. “We will either find a way or make one.” Hannibal 1999 - 2010 © CXO Advisory Group
  • 111. “If you do not know where you are going, every road will get you nowhere.” Henry Kissinger 1999 - 2010 © CXO Advisory Group
  • 112. “Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map.” Wayne Calloway 1999 - 2010 © CXO Advisory Group
  • 113. “Whatever made you successful in the past won’t in the future.” Lew Platt, CEO Hewlett-Packard 1999 - 2010 © CXO Advisory Group
  • 114. “You cannot sell a man who isn’t listening; word of mouth is the best medium of all; and dullness won’t sell your product, but neither will irrelevant brilliance.” Bill Bernbach DDB Advertising (1911-1982) 1999 - 2010 © CXO Advisory Group
  • 115. “Marketing begins before the product is launched.” Seth Godin 1999 - 2010 © CXO Advisory Group
  • 116. “You can't have a better tomorrow if you are thinking about yesterday all the time.” Charles Kettering 1999 - 2010 © CXO Advisory Group
  • 117. “Implement solutions, not features.” John Geleynse, Apple 1999 - 2010 © CXO Advisory Group
  • 118. “Conversations among the members of your marketplace happen whether you like it or not.” Seth Godin 1999 - 2010 © CXO Advisory Group
  • 119. “If I had to sum up in a word what makes a good manager, I'd say decisiveness. You can use the fanciest computers to gather the numbers, but in the end you have to set a timetable and act.” Lee Iacocca 1999 - 2010 © CXO Advisory Group
  • 120. “You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.” Seth Godin 1999 - 2010 © CXO Advisory Group
  • 121. “Time is free, but it's priceless. You can't own it, but you can use it. You can't keep it, but you can send it. Once you've lost it, you can never get it back.” Harvey Mackay 1999 - 2010 © CXO Advisory Group
  • 122. “t's always too soon to quit.” Norman Vincent Peale 1999 - 2010 © CXO Advisory Group
  • 123. “The optimist sees opportunity in every danger; the pessimist sees danger in every opportunity.” Winston Churchill 1999 - 2010 © CXO Advisory Group
  • 124. “There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.” Jeff Bezos 1999 - 2010 © CXO Advisory Group
  • 125. “Even if you are on the right track, you will get run over if you just sit there.” Will Rogers 1999 - 2010 © CXO Advisory Group
  • 126. “Four steps to achievement: Plan purposefully. Prepare prayerfully. Proceed positively. Pursue persistently.” William A. Ward 1999 - 2010 © CXO Advisory Group
  • 127. “Don't let the mistakes and disappointments of the past control and direct your future.” Zig Ziglar 1999 - 2010 © CXO Advisory Group
  • 128. “If you don’t ask, the answer is always no.” Tony Robbins 1999 - 2010 © CXO Advisory Group
  • 129. “Please all, and you will please none.” Aesop 1999 - 2010 © CXO Advisory Group
  • 130. “Stay committed to your decisions; but stay flexible in your approach.” Tony Robbins 1999 - 2010 © CXO Advisory Group
  • 131. “Standing in the middle of the road is very dangerous; you get knocked down by the traffic from both sides.” Margaret Thatcher 1999 - 2010 © CXO Advisory Group
  • 132. “Whenever you see a successful business, someone once made a courageous decision.” Peter Drucker 1999 - 2010 © CXO Advisory Group
  • 133. “One thing is sure. We have to do something. We have to do the best we know how at the moment... if it doesn't turn out right, we can modify it as we go along.” Franklin D. Roosevelt 1999 - 2010 © CXO Advisory Group
  • 134. “Success is going from failure to failure without a loss of enthusiasm.” Winston Churchill 1999 - 2010 © CXO Advisory Group
  • 135. “A product for everyone rarely reaches much of anyone.” Seth Godin 1999 - 2010 © CXO Advisory Group
  • 136. “Good marketers measure.” Seth Godin 1999 - 2010 © CXO Advisory Group
  • 137. “If you want to succeed, you’ve got to be okay to just lose control.” Alexis Ohanian Co-founder, REDDIT 1999 - 2010 © CXO Advisory Group
  • 138. “Prepare for the unknown by studying how others in the past have coped with the unforeseeable and the unpredictable.” George Patton 1999 - 2010 © CXO Advisory Group
  • 139. “If I’d asked my customers what they wanted, they’d have said a faster horse.” Henry Ford 1999 - 2010 © CXO Advisory Group
  • 140. “Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success.” Thomas A. Edison 1999 - 2010 © CXO Advisory Group
  • 141. “I have not failed. I've just found 10,000 ways that won't work.” Thomas A. Edison 1999 - 2010 © CXO Advisory Group
  • 142. “You cannot afford to wait for perfect conditions. Goal setting is often a matter of balancing timing against available resources. Opportunities are easily lost while waiting for perfect conditions.” Gary Ryan Blair 1999 - 2010 © CXO Advisory Group
  • 143. “Innovation distinguishes between a leader and a follower.” Steve Jobs 1999 - 2010 © CXO Advisory Group
  • 144. “Marketing is not a battle of products, it’s a battle of perceptions.” The 22 Immutable Laws of Marketing Al Ries and Jack Trout 1999 - 2010 © CXO Advisory Group
  • 145. “Having the best product means nothing if the people won’t buy it.” Donald A. Norman The Invisible Computer 1999 - 2010 © CXO Advisory Group
  • 146. “All lasting business is built on friendship.” Alfred A. Montapert 1999 - 2010 © CXO Advisory Group
  • 147. “The buck stops with the guy who signs the checks.” Rupert Murdoch 1999 - 2010 © CXO Advisory Group
  • 148. “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal- Mart. We make it by innovation.” Steve Jobs 1999 - 2010 © CXO Advisory Group
  • 149. “If you must use more than ten slides to explain your business, you probably don’t have a business.” Guy Kawasaki 1999 - 2010 © CXO Advisory Group
  • 150. “A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.” Andy Grove 1999 - 2010 © CXO Advisory Group
  • 151. “Our reputation is more important than the last hundred million dollars.” Rupert Murdoch 1999 - 2010 © CXO Advisory Group
  • 152. “In order to be irreplaceable, one must always be different.” Coco Chanel 1999 - 2010 © CXO Advisory Group
  • 153. “If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.” Will Rogers 1999 - 2010 © CXO Advisory Group
  • 154. “Have a vision. Be demanding.” Colin Powell 1999 - 2010 © CXO Advisory Group
  • 155. “Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership.” Colin Powell 1999 - 2010 © CXO Advisory Group
  • 156. “The chief condition on which, life, health and vigor depend on, is action. It is by action that an organism develops its faculties, increases its energy, and attains the fulfillment of its destiny.” Colin Powell 1999 - 2010 © CXO Advisory Group
  • 157. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” Colin Powell 1999 - 2010 © CXO Advisory Group
  • 158. “Goals must never be from your ego, but problems that cry for a solution.” Robert H. Schuller 1999 - 2010 © CXO Advisory Group
  • 159. “The world hates change, yet it is the only thing that has brought progress.” Charles Kettering 1999 - 2010 © CXO Advisory Group
  • 160. “When you can't solve the problem, manage it.” Robert H. Schuller 1999 - 2010 © CXO Advisory Group
  • 161. “Success does not consist in never making mistakes but in never making the same one a second time.” George Bernard Shaw 1999 - 2010 © CXO Advisory Group
  • 162. “Don’t find fault, find a remedy; Anybody can complain.” Henry Ford 1999 - 2010 © CXO Advisory Group
  • 163. “Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.” Thomas J. Watson 1999 - 2010 © CXO Advisory Group
  • 164. “The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.” Napoleon Hill 1999 - 2010 © CXO Advisory Group
  • 165. “Good design is good business.” Thomas J. Watson 1999 - 2010 © CXO Advisory Group
  • 166. “In order to succeed, your desire for success should be greater than your fear of failure.” Bill Cosby 1999 - 2010 © CXO Advisory Group
  • 167. “In business, when things aren't working it's time to mix it up.” Donald Trump 1999 - 2010 © CXO Advisory Group
  • 168. “If you can’t make it good, at least make it look good.” Bill Gates 1999 - 2010 © CXO Advisory Group
  • 169. “What separates the winners from the losers is how a person reacts to each new twist of fate.” Donald Trump 1999 - 2010 © CXO Advisory Group
  • 170. “Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.” Jack Welch 1999 - 2010 © CXO Advisory Group
  • 171. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos 1999 - 2010 © CXO Advisory Group
  • 172. “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos Founder & CEO, Amazon 1999 - 2010 © CXO Advisory Group
  • 173. “Your most unhappy customers are your greatest source of learning.” Bill Gates 1999 - 2010 © CXO Advisory Group
  • 174. “Never stop testing, and your advertising will never stop improving.” David Ogilvy 1999 - 2010 © CXO Advisory Group
  • 175. “One fails forward toward success.” Charles Kettering 1999 - 2010 © CXO Advisory Group
  • 176. “When you innovate, you've got to be prepared for everyone telling you you're nuts.” Larry Ellison 1999 - 2010 © CXO Advisory Group
  • 177. “Price is what you pay. Value is what you get.” Warren Buffett 1999 - 2010 © CXO Advisory Group
  • 178. “Failure is a detour, not a dead-end street.” Zig Ziglar 1999 - 2010 © CXO Advisory Group
  • 179. “We don't have a monopoly. We have market share. There's a difference.” Steve Ballmer 1999 - 2010 © CXO Advisory Group
  • 180. “And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.” Andrew Carnegie 1999 - 2010 © CXO Advisory Group
  • 181. “The way to succeed is to double your error rate.” Thomas J. Watson 1999 - 2010 © CXO Advisory Group
  • 182. Contact Information: Stephen Davis Interim COO/VP Sales & Marketing | Business Consultant | Sales Channel and Business Development Expert | Author & Speaker “Partnering With Clients to Drive Sustainable Profitable Growth” Phone: (508) 528-7571 Email: sdavis@cxoadvisorygroup.com Websit www.cxoadvisorygroup.com Linkedin: www.linkedin.com/in/stephendavis Twitter: twitter.com/stephendaviscxo 1999 - 2010 © CXO Advisory Group