Japan Writers Conference Book marketing 2013

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Japan Writers Conference Presentation on book marketing

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  • Survey: How Many are Teachers? Artists? Both? Something Else. Raise Your Hand
  • YOU GOT TO TAKE THAT FEAR, RIP IT UP AND THROW IT AWAY
    FLUSH IT DOWN THE TOILET
  • ENTREPRENEURIAL PROFESSOR
    CONSULTANT
    BOSTON, HELP PEOPLE WORK WITH POWER, PASSION AND PURPOSE
  • networking
    what do you do
  • networking
  • Courage also requires you to have passion, but it’s hard to have passion when you have so much fear. That’s why I talked about fear first.
    If you have the passion- afire inside you to do something, to make something happen, to do something that you absolutely have to do, then the courage will come
    Some people tell me that they don’t know what they want, they don’t feel any passion. But I dont believe them.
    I ask a lot of questions. What do you love? What do you hate? Where do you want to be? What kind of lifestyle do you want?
    Eventually their passion surfaces.
    In some cases, we are afraid to recognize the passion we have because we don’t think we can achieve it. Sometimes it’s buried and then our job is to dig it up.
  • FREE BOOKS
  • DON’T SELL BOOKS
    GET PEOPLE
    INTERESTED IN YOUR BOOK
  • Japan Writers Conference Book marketing 2013

    1. 1. BOOK MARKETING Bob Tobin 1 1
    2. 2. 2
    3. 3. 3
    4. 4. Marketing is Sharing What You Love Joanna Penn CreativePenn.com 4
    5. 5. 5
    6. 6. Everything is Marketing Marketing is Everything BT 6
    7. 7. BOOK MARKETING 1.GET THE WORD OUT 2. WRITE 3. CONNECT 7
    8. 8. 8
    9. 9. “When is the best time to plant a tree? 20 years ago. The second best time is now.” – Chinese Proverb 9
    10. 10. Getting The Word Out 10
    11. 11. GETTING THE WORD OUT YOU Boss Partners Everyone Students 11 Clients Family
    12. 12. 12
    13. 13. 13
    14. 14. 14
    15. 15. 15
    16. 16. Create A Platform 16
    17. 17. Create Community 17
    18. 18. 2. WRITING BLOG AUTHOR WEBSITE TWITTER GUEST BLOGS EMAIL NEWSLETTER CONTESTS LINKS TO BOOKSELLERS 18
    19. 19. 19
    20. 20. WRITING: SOCIAL NETWORKING MOVIE TRAILER TWITTER HUFFINGTON POST AMAZON REVIEWS FACEBOOK KLOUT LINKED IN GOODREADS GOOGLE PLUS PODCASTS INFLUENTIAL BLOGGERS PINTEREST 20
    21. 21. INSTEAD OF CONTACTING THE MEDIA BE SO INTERESTING THAT THE MEDIA CONTACTS YOU 21
    22. 22. 3. SPEAKING 22
    23. 23. Who Are Your Readers? GO WHERE THE READERS ARE READINGS TED PARTIES UNIVERSITIES BREAKFAST CLUB ALUMNI GROUPS PECHA KUCHA LIBRARIES YOU TUBE 23
    24. 24. Make Your Own Book Tour 24
    25. 25. 25
    26. 26. 26

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