Inspiring Presentation 4mat Joan 120209

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  • The most powerful concept in communication
  • Inspiring Presentation 4mat Joan 120209

    1. 1. 4Mat Models Make An Inspiring Presentation Session A: 4 Mat Model Joan Shi
    2. 2. <ul><li>What the most important thing to a presenter to make an effective presentation? </li></ul>
    3. 3. The feeling of your audience
    4. 4. <ul><ul><li>People will forget what you said, </li></ul></ul><ul><ul><li>People will forget what you did, </li></ul></ul><ul><li>But people will never forget how you made them feel. </li></ul><ul><li>-- Maya Angelou </li></ul>
    5. 5. <ul><li>The 4Mat module is the tool to </li></ul><ul><li>Identify the learning preferences of your audience </li></ul><ul><li>Help you to prepare your presentation structure and tailor the content to make an effective presentation </li></ul><ul><li>A magic tool to make quiet people bring out an inspiring presentation </li></ul>
    6. 6. <ul><li>We will cover </li></ul><ul><li>What’s 4Mat module </li></ul><ul><li>What’s your preferred learning/delivery style </li></ul><ul><li>What’s ‘tactics’ to handle different audience </li></ul>
    7. 7. Children are the founders of 4Mat Module <ul><li>Some children wanted Reasons </li></ul><ul><li>“ Why are we doing this? Why does this happen . . ?” </li></ul><ul><li>Some children wanted Facts </li></ul><ul><li>“ Tell me about that. How many different sorts are there? What are they called? Where do they come from? What do they do?” </li></ul><ul><li>Some children wanted Pragmatic </li></ul><ul><li>“ How do I do this? How does this work?” </li></ul><ul><li>Some children wanted to explore future consequences </li></ul><ul><li>What would happen if I did this? What would happen if I didn’t do this? What wouldn’t happen if I did this?” </li></ul>
    8. 8. Format Model (4 Mat) Model Why? What? How? So What ? Sensing and feeling Doing Watching Thinking So What? How can I apply to my job / my life? The Future Why? Why should I listen to you? How does it connect to me How? Let me Try…. What? Show me the detail? <ul><li>Xxxxxxx </li></ul><ul><li>Xxxxxxx </li></ul><ul><li>xxxxxxx </li></ul>
    9. 9. Format Model (4 Mat) Model Why? What? How? So W hat? <ul><li>Need to understand why they are here before they are willing to listen, there needs to be something compelling for them to learn </li></ul><ul><li>For those who just want content, data, facts etc </li></ul><ul><li>For those kinesthetics that will get bored easily if there is no opportunity for them to get ‘hands on” </li></ul><ul><li>For those people that need to have a specific and practical purpose for what you have told them, need to understand how to apply it in the workplace, where to go to or do next with this knowledge </li></ul><ul><li>We naturally deliver in the style that we best learn in so be aware, when you are presenting/delivering </li></ul><ul><li>There will always be some of each kind in your audience – ignore one section and they will lose interest in what you are saying and won’t learn – this is the same around the world </li></ul>
    10. 10. What makes you to decide to attend this training Exercise: Identify your preferred style
    11. 11. Invitation A Do you have the same experiences like him? Join our class for the cure. Presentation Skill Training Jan.20
    12. 12. Invitation B Presentation Skill Training Jan.20 The following will be covered: 1. Presenting a Positive Image 2. Controlling Nervousness 3. Understanding Your Listener 4. Organizing Content 5. Eliminating Monotone and Boredom 6. Controlling Question and Answer Sessions 7. Eliminating &quot;Overkill&quot; 8. Effective Use of Visual Aids 9. Obtaining Approval and Action
    13. 13. Invitation C Presentation Skill Workshop Jan.20 This will be an interactive training with a lot of practice and discussion. Bring out your potential by more practice.
    14. 14. Invitation D Presentation Skill Workshop Jan.20 The one day training will not only improve your skills but … Bring more changes on you. Join us to and you will find the answer. ?
    15. 15. <ul><li>‘ Why’ People = 35% </li></ul><ul><li>‘ What’ People = 22% </li></ul><ul><li>‘ How’ People = 18% </li></ul><ul><li>‘ So What’ People = 25% </li></ul>
    16. 16. How to deal with the “Why” Why? What? How? So W hat? <ul><li>Why? Should your audience listen to you? </li></ul><ul><li>Universals – common, shared experiences that the audience can relate to </li></ul><ul><li>Addressing the What’s In It For Me – hooking the audience </li></ul><ul><li>Pace out Objections – an objection aired is an objection disarmed </li></ul><ul><li>Intention – what is yours? </li></ul>
    17. 17. Why? Why should I listen to you? <ul><li>Share experience & desire – Rapport Building </li></ul><ul><ul><li>“ Have you ever met a client who…..” </li></ul></ul><ul><ul><li>“ We all have experienced conflict somewhere during our working or personal lives…..” </li></ul></ul><ul><ul><li>“ Would you like to learn how to overcome your fear of public speaking?” </li></ul></ul><ul><li>Quotes & Statistics </li></ul><ul><ul><li>“ When we review projects for successful outcomes, 86% of the Critical Success Factors related to Stakeholder management” </li></ul></ul><ul><ul><li>“ According to the Book of List, fear of public speaking is the No1 most common fea” </li></ul></ul><ul><ul><li>“ If adults do not recall what they have learned within a 24hr time period, they will forget up to 70% of it!” </li></ul></ul>
    18. 19. “ Be the Antagonist” – The convenient storytelling tool
    19. 20. “ Be the Antagonist” <ul><li>“ Will it eat me?” – The antagonist starts with the ‘Problem’ to the audience. Get to the pain point! </li></ul><ul><li>The antagonist give the audience the big picture, not the details. </li></ul><ul><li>Start with the key idea! As early as possible. </li></ul>
    20. 21. How to deal with the “What” Why? What? How? So W hat? <ul><li>Why? Should your audience listen to you? </li></ul><ul><li>Universals – common, shared experiences that the audience can relate to </li></ul><ul><li>Addressing the What’s In It For Me – hooking the audience </li></ul><ul><li>Pace out Objections – an objection aired is an objection disarmed </li></ul><ul><li>Intention – what is yours? </li></ul><ul><li>What? Chunk the content! </li></ul><ul><li>“ Concept- Point- Detail” Hierarchy of information </li></ul><ul><li>3 +/- 2 key pieces of content </li></ul><ul><li>Back track – helps keeps you and your audience on track </li></ul><ul><li>Future Pace (Signpost) – looking forward </li></ul>
    21. 22. The magic 3
    22. 23. What? Chunk the Content Inspiring Presentation Off-stage Preparation Analysis Structure Visual Aids On-stage Performance Your Presentation Deck Deal with Nerves Stage Stance Q&A Skill Slide Notes Handouts 4W 4Mat Rules of 3 The Minto Principle Taboo Game Power Speaking P.A.D time management Presentation Zen K.I.S.S. Backtrack Future Pace
    23. 24. Delivering Memorable Presentations Why? What? How? So W hat? <ul><li>Why? Should your audience listen to you? </li></ul><ul><li>Universals – common, shared experiences that the audience can relate to </li></ul><ul><li>Addressing the What’s In It For Me – hooking the audience </li></ul><ul><li>Pace out Objections – an objection aired is an objection disarmed </li></ul><ul><li>Intention – what is yours? </li></ul><ul><li>What? Chunk the content! </li></ul><ul><li>“ Concept- Point- Detail” Hierarchy of information </li></ul><ul><li>3 +/- 2 key pieces of content </li></ul><ul><li>Back track – helps keeps you and your audience on track </li></ul><ul><li>Signpost – looking forward </li></ul><ul><li>How? Practice time </li></ul><ul><li>Demos, examples, activities, flip charting, brainstorming, Q&A – there are many forms of activities </li></ul><ul><li>Set-up activities 4 P’s : Purpose, Process, Participation, Product </li></ul><ul><li>Monitor – coach and support, minimum intervention </li></ul>
    24. 25. Exercise 1 <ul><li>Purpose: To make people understand the benefits of web.2.0 </li></ul><ul><li>Process: </li></ul><ul><ul><li>Turn to the people sitting beside you and draw a cute portrait of him/her on the paper and then write down his/her favorite song/movie </li></ul></ul><ul><ul><li>Exchange the paper with anybody in this room and do the cycle again </li></ul></ul><ul><ul><li>Until the paper has been exchanged for 5 time </li></ul></ul><ul><li>Participation: As a full class </li></ul><ul><li>Product: 1. ice-breaking 2. people get to know the benefits of web 2.0 </li></ul>
    25. 26. 4P’s <ul><li>Purpose </li></ul><ul><ul><li>Why are we doing this activity? </li></ul></ul><ul><ul><li>Why is this activity important to me? </li></ul></ul><ul><ul><li>What’s in it for me? </li></ul></ul><ul><ul><li>How does the activity relate to what we’ve been talking about? </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Provide instructions (steps, tasks, directions, timing and deadlines) </li></ul></ul><ul><ul><li>Use action verbs like “list”, “interview”, “develop” </li></ul></ul><ul><ul><li>Make directions clear so participants understand the activity outcome </li></ul></ul><ul><li>Participation </li></ul><ul><ul><li>Tell participants whether they are working in teams or individually </li></ul></ul><ul><ul><ul><li>Telling them now versus earlier avoids distractions caused by participants wondering what team they’re on during the Purpose and Process </li></ul></ul></ul><ul><li>Product </li></ul><ul><ul><li>Reemphasize what participants will produce and explain or reinforce what will actually be reported to the group </li></ul></ul><ul><ul><li>This may or may not be same as the outputs described in the Process phase </li></ul></ul>
    26. 27. Exercise 2
    27. 28. Kawasaki Method for Demo <ul><li>A great demo informs the audience about your product, communicates the benefits of owning your product, and inspires the audience to take action </li></ul><ul><li>Guy Kawasaki </li></ul>Short Simple Sweet Swift Substantial
    28. 29. Delivering Memorable Presentations Why? What? How? So W hat? <ul><li>Why? Should your audience listen to you? </li></ul><ul><li>Universals – common, shared experiences that the audience can relate to </li></ul><ul><li>Addressing the What’s In It For Me – hooking the audience </li></ul><ul><li>Pace out Objections – an objection aired is an objection disarmed </li></ul><ul><li>Intention – what is yours? </li></ul><ul><li>What? Chunk the content! </li></ul><ul><li>“ Concept- Point- Detail” Hierarchy of information </li></ul><ul><li>3 +/- 2 key pieces of content </li></ul><ul><li>Back track – helps keeps you and your audience on track </li></ul><ul><li>Signpost – looking forward </li></ul><ul><li>How? Practice time </li></ul><ul><li>Demos, examples, activities, flip charting, brainstorming, Q&A – there are many forms of activities </li></ul><ul><li>Set-up activities 4 P’s : Purpose, Process, Participation, Product </li></ul><ul><li>Monitor – coach and support, minimum intervention </li></ul><ul><li>So what? Back in the workplace </li></ul><ul><li>Debrief – what happened? How did you feel? What did you learn? How will you apply? </li></ul><ul><li>Recap – tell ‘em what you’ve told ‘em </li></ul><ul><li>Future pace – paint a vision of the future with this new knowledge </li></ul><ul><li>Close and link back to Why? </li></ul>
    29. 30. The Structure of a Presentations Why? What? How? So W hat? <ul><li>Why? Should your audience listen to you? </li></ul><ul><li>Universals – common, shared experiences that the audience can relate to </li></ul><ul><li>Addressing the What’s In It For Me – hooking the audience </li></ul><ul><li>Pace out Objections – an objection aired is an objection disarmed </li></ul><ul><li>Intention – what is yours? </li></ul><ul><li>What? Chunk the content! </li></ul><ul><li>“ Concept- Point- Detail” Hierarchy of information </li></ul><ul><li>3 +/- 2 key pieces of content </li></ul><ul><li>Back track – helps keeps you and your audience on track </li></ul><ul><li>Signpost – looking forward </li></ul><ul><li>How? Practice time </li></ul><ul><li>Demos, examples, activities, flip charting, brainstorming, Q&A – there are many forms of activities </li></ul><ul><li>Set-up activities 4 P’s : Purpose, Process, Participation, Product </li></ul><ul><li>Monitor – coach and support, minimum intervention </li></ul><ul><li>So what? Back in the workplace </li></ul><ul><li>Debrief – what happened? How did you feel? What did you learn? How will you apply? </li></ul><ul><li>Recap – tell ‘em what you’ve told ‘em </li></ul><ul><li>Future pace – paint a vision of the future with this new knowledge </li></ul><ul><li>Close and link back to Why? </li></ul>Impressive Opening 虎头 Solid Body 凤身 Call-for-Action Ending 豹尾
    30. 31. Wrap-Up Time
    31. 32. NO No… it is not the END. We still have something for the “So What”
    32. 33. The Presentation Guru’s advice 1. Headline 2. Passion Statement 3. 3 Key Messages 4. Metaphor/Analogy 5. Demonstration 6. Partner 7. Customer Evidence 8. Video Clip 9. Multi-channel ‘Show-and-tell’
    33. 34. <ul><li>Practice isn’t the thing you do once you are good. </li></ul><ul><li>It’s the thing you do that makes you good. </li></ul><ul><li>-- Malcolm Gladwell </li></ul>
    34. 35. <ul><li>We Need </li></ul>CHANGE
    35. 36. It’s Your Stage Time

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