Presentation for entreprecourse

1. Design thinking
Kornelia Lohynova
@lohynova

2. 4
1
2
3
Present and
produce
Finish models
and present
Prototype
Design solutions
Perceive
Identifying target
users
Prepare
Finding problems
Designthinking

3. 1
Prepare
Form design teams
Explore challenges within the topic
Focus on problem definition
Open space method

4. 2
Perceive
Research
Analyze
Identify and explore user

5. 3Prototype
Ideate - Brainstorm solutions
Prototype – Design solutions

6. Brainstorm ideas
Do not say “NO!”. Instead say “Yes, and...”
Do not interrupt each other
Every idea is good (also the bad ones)
Be positive
Focus on quantity, not quality
Co-create by building on each others´ ideas
Brainstorming and Reverse Brainstorming

7. 4
Produce and present
Final presentation
Branding
Elevator pitch
Feedback

8. Elevator pitch
Introduce your idea in 30 sec
For whom?
What need?
What kind of product?
What is unique about it?

9. Feedback
• Positive phrasing – provide a positive framework for the
message
• Constructive feedback should be specific and clear, not
general or vague.
• Focus on the most important areas you have observed
• Do not judge
• Action‐orientation – give a specific plan of action to follow