Presentation for Science Writing, ENGL 318

1. VISUAL RHETORIC &
Infographics

2. Visual rhetoric studies
how deliberately designed
images affect audiences.

3. B-U-N-N-Y
Humans comprehend visual
information more readily
than verbal information.
(sequential processing)

4. (simultaneous
processing)

5. picture superiority effect
hear a message  remember 10%...

6. hear message +
see picture (no
matter what it is)
 remember
65%

7. logos memes
signs posters
propaganda
ads culture
jamming charts
visual parody
5000visual messages/day

8. We learn through habit and exposure…

9. …so not everything we see counts as visual rhetoric.

10. Bald Cypress Juniper Gray Birch Maple Poplar
Chesnut English Ivy Hibiscus Oak Sassafras
Barberry Flowering Dogwood Magnolia Pine Witch Hazel

11. Visual habits and exposure can be
used for persuasive purposes.

13. Infographics:
Visual
representations of
information intended
to deliver a focused
message or
argument quickly
and memorably.

14. Infographics aren’t new, but have
become more prominent with the
growth of the Web and social media.

15. COMPLEX DATA
FOCUSED
VISUAL MESSAGE

16. source: http://theweek.com/speedreads/index/268765/speedreads-how-the-rich-devoured-the-american-economy-in-one-chart

17. examples

18. examples