SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014

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Custom presentation for the Feb 2014 meeting of the South Florida Interactive Marketing Association (SFIMA). http://www.sfima.com/EventDetailPast.aspx?id=872

Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Even individuals are now using infographics to create unique and outstanding resumes.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Infographics Release Strategy
- Internal Confidential Infographics
- Data Visualization Design Tips
- Software applications and website design tools
- Infographics Resumes

Published in: Marketing

SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014

  1. 1. Cool Infographics February 13, 2014 #coolinfo
  2. 2. Randy Krum randy@infonewt.com
  3. 3. Coolinfographics.com/ links-feb14
  4. 4. Intro to Infographics
  5. 5. Up from 40 in 1986 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007
  6. 6. Petabyte TB
  7. 7. 20 PB/Day 50 PB
  8. 8. Facebook Data Warehouse 250 PB
  9. 9. 125,000 Over 100,000 Petabytes/Month in 2016 100,000 75,000 Global Internet Traffic Growth (Petabytes/Month) 50,000 25,000 1990 1999 2008 2014 2017 Cisco Visual Networking Index, 2013
  10. 10. Image by Will Lion, 2008
  11. 11. bingiton.com
  12. 12. 80% of the brain is dedicated to visual processing University of Rochester, 2004
  13. 13. The human brain is a pattern recognition machine
  14. 14. NASA needs humans... ...to analyze Mars planetfour.org
  15. 15. Picture Superiority Effect Memory retention after 3 days 10% 65% Text or Audio Only Text + Picture European Journal of Cognitive Psychology 18(6), 2006
  16. 16. Advertising Understands
  17. 17. 14
  18. 18. “Of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful.” Edward Tufte, 2001
  19. 19. What is an infographic?
  20. 20. Data Visualizations
  21. 21. Info Art cristian-vasile.fineartamerica.com
  22. 22. Infographics Tell Stories
  23. 23. 3-Part Story Format Introduction/Foundation Ah-Ha! The Main Event Call-To-Action/Conclusion
  24. 24. www.rothira.com/tower-of-beer Introduction Ah-Ha! The Main Event Conclusion
  25. 25. Visualizing data compares multiple values and puts the information into CONTEXT
  26. 26. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Big fonts are NOT data visualizations!
  27. 27. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 7,009,000,000 total people on Earth US Census Bureau (USCB) March 2012
  28. 28. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 311,591,917 total people in the U.S. US Census Bureau (USCB) July 2012
  29. 29. The 5-Second Rule Quick <5sec Long >5min
  30. 30. Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
  31. 31. Data Dense bit.ly/Z2dQxx
  32. 32. Tall Format
  33. 33. Search term = “Infographic” 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
  34. 34. Intro to Infographics Marketing Infographics
  35. 35. Popular, Interesting, Related Topics
  36. 36. Share Data About Yourself
  37. 37. Infographic PR
  38. 38. Share Internal Data
  39. 39. Online Lifespan How long will your infographic content remain relevant?
  40. 40. Royal Wedding = One Week
  41. 41. BP Oil Spill = One Month
  42. 42. = One Year Timeplots.com
  43. 43. = One Month...Every Year frightcatalog.com/halloween-history
  44. 44. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  45. 45. Infographics and SEO
  46. 46. Web spiders can’t see your infographic Text Meta-Data Alt Text
  47. 47. The Goal: Quality, High Ranking Links Mashable
  48. 48. Facebook, Twitter & Pinterest DON’T COUNT
  49. 49. Relevance Popular Content Unrelated to site
  50. 50. Infographic Release Strategy 1. 2. 3. 4. Landing Page Self-Promotion Outreach Tracking
  51. 51. 1. Landing Page Sharing Buttons Descriptive Text Infographic Embed Code < >
  52. 52. 2. Self Promotion Half-Life of a link post is ~3 hours
  53. 53. 3. Outreach Key Influencers News Media Personal Networks Infographic Sites
  54. 54. 4. Tracking Backlinks Web Stats Social Shares Posts Without Links
  55. 55. Intro to Infographics Marketing Infographics Internal Infographics
  56. 56. Financial Data
  57. 57. Sales Data
  58. 58. Social Media Strategy
  59. 59. Complex Connections
  60. 60. Quantitative Data
  61. 61. Qualitative Data
  62. 62. Annual Reports
  63. 63. Corporate Sustainability Report
  64. 64. Intro to Infographics Marketing Infographics Design Tips Internal Infographics
  65. 65. WRONG 1X Area = 0.79in2 Diameter = 1in CORRECT 1X 9X Area = 7.07in2 Diameter = 3in 3X Area = 2.355in2 Diameter = 1.73in Area = 0.785in2 Diameter = 1in #1 Be Accurate
  66. 66. #2 Be Focused
  67. 67. #3 Be Transparent
  68. 68. #4 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  69. 69. amzn.to/MjBdPq
  70. 70. theconversationprism.com #5 Be Attractive
  71. 71. #6 Be Varied
  72. 72. copyright © OR creative commons Include original URL http://company.com/infographic #7 Clear Footnotes
  73. 73. Intro to Infographics Infographic Tools Design Tips Marketing Infographics Internal Infographics
  74. 74. Title& 35" 30" 25" 20" Series"1" 15" Series"2" 10" 5" 0" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Don’t Use the Templates!
  75. 75. 2002 Store Openings 32# 32# 28# 28# 21# 15# 12# Jan# 12# Feb# 12# Mar# 12# Apr# May# Clean up your charts
  76. 76. Design With Objects
  77. 77. Excel Conditional Formatting
  78. 78. Excel Conditional Formatting
  79. 79. Vector Graphics Adobe Illustrator Visio OmniGraffle PowerPoint Inkscape
  80. 80. Image Editing Adobe Photoshop Pixelmator GIMP Acorn
  81. 81. The Noun Project thenounproject.com
  82. 82. Wordle.net
  83. 83. chartle.net
  84. 84. gliffy.com
  85. 85. Infogr.am Secures $1.8M To Scale Its Simple Real-Time Info-Graphics Platform Infogr.am
  86. 86. inmaps.linkedinlabs.com
  87. 87. Infographic Resumes Use infographics and visual design to market yourself.
  88. 88. Tips • Additional summary • Highlight your strengths • Printable • Warning: Visual Accuracy
  89. 89. pinterest.com/rtkrum/infographic-visual-resumes/
  90. 90. Option 1 Complete Summary Cover Page
  91. 91. Option 2 Integrated Visuals
  92. 92. Online Resume Builders
  93. 93. Coolinfographics.com/Tools
  94. 94. coolinfographics.com/book
  95. 95. bit.ly/coolinfogroup
  96. 96. Follow coolinfographics.com linkedin.com/in/rtkrum twitter.com/rtkrum facebook.com/rtkrum gplus.to/rtkrum Flipboard:Tech & Science
  97. 97. ?

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