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Some Pitfalls of Science Communication
In-class writing:
Think of all the decisions you’ve made relative to
scientific or health-related issues.
Then take 5 minutes and write about something
you’ve decided is too risky to do or not do, and
one thing you’ve decided is not risky enough to
stop doing, regardless of a certain amount of
scientific consensus about the its riskiness. What
factored into your decision?
What some scientists (and science communicators) imagine the
problem to be: the public just doesn’t understand science, owing to
lack of education, etc.
But despite public perceptions, most people who refuse to vaccinate their
children hold college degrees. And the most polarized in their support for or
denial of climate change are the most highly educated of both of these groups
(source: American Scientist).
More typically, resistance to scientific arguments has to do with values. People
resist scientific arguments that they perceive to be hostile to their values, often
because scientists themselves are perceived as having no values.
This leads to various manifestations of socially/culturally motivated “identity-
protecting cognition”:
• self-misinformation
• searching for information that corresponds with already-held beliefs
• biased assimilation of information (”myside” or confirmation bias)
• “backfiring” and retrenchment into original position when presented with
information
Typical manifestation of identity-protecting
cognition:
Question for discussion:
What does this mean for people communicating
science? What strategies might science
communicators use to effectively convey
contentious ideas?

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Pitfalls of Science Communication

  • 1. Some Pitfalls of Science Communication
  • 2. In-class writing: Think of all the decisions you’ve made relative to scientific or health-related issues. Then take 5 minutes and write about something you’ve decided is too risky to do or not do, and one thing you’ve decided is not risky enough to stop doing, regardless of a certain amount of scientific consensus about the its riskiness. What factored into your decision?
  • 3. What some scientists (and science communicators) imagine the problem to be: the public just doesn’t understand science, owing to lack of education, etc.
  • 4. But despite public perceptions, most people who refuse to vaccinate their children hold college degrees. And the most polarized in their support for or denial of climate change are the most highly educated of both of these groups (source: American Scientist).
  • 5. More typically, resistance to scientific arguments has to do with values. People resist scientific arguments that they perceive to be hostile to their values, often because scientists themselves are perceived as having no values. This leads to various manifestations of socially/culturally motivated “identity- protecting cognition”: • self-misinformation • searching for information that corresponds with already-held beliefs • biased assimilation of information (”myside” or confirmation bias) • “backfiring” and retrenchment into original position when presented with information
  • 6. Typical manifestation of identity-protecting cognition:
  • 7.
  • 8. Question for discussion: What does this mean for people communicating science? What strategies might science communicators use to effectively convey contentious ideas?