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6 Visual Communication Hacks to Increase Productivity
This document discusses 6 visual communication hacks to increase productivity. It begins by outlining why visual communication matters, noting humans remember 80% of what they see. Examples of visual communication in the workplace include data visualization, presentations, diagramming, mind mapping, and GIFs/videos. Specific hacks highlighted are using swim lane diagrams, customer journey mapping, data linking, bug reporting with screenshots, instructional videos, and using screen recording for quick feedback. The future of workplace communication is predicted to involve more visuals and collaboration tools.
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6 Visual Communication Hacks to Increase Productivity
- 1. 6 Visual CommunicationHacks to Increase Productivity + Gabe Villamizar Head of B2B Marketing Lucidchart Scott Smith VP of Sales CloudApp #VisualWorkplace
- 2. 1 In this webinar,you’ll learn... Why Visual Communication Matters Best Forms of Visual Communication Examples of Visual Communication Hacks in the Workplace The Future of Visual Communication and Collaboration Plus more... 2 3 4 5 #VisualWorkplace
- 3. Why Visual Communication? 40,000 yearsago 3,000 years ago Today Cave Paintings Hieroglyphs Picture Stories #VisualWorkplace
- 4. As humans, weremember... 80% of what we see and do 20% of what we read 10% of what we hear “Visuals are processed 60,000X faster in the brain than text.” #VisualWorkplace
- 5. Why Visual Communication? Visualcontent is 40x more likely to get shared on social media than other types of content. Buffer, 2014 Articles with an image every 75-100 words get double the number of social shares than articles with fewer images. Colored visuals increase people’s willingness to read a piece of content by 80%. Buzzsumo, 2015 Xerox, 2014 Source: https://www.hubspot.com/marketing-statistics) #VisualWorkplace
- 6. But everyone istyping...
- 7. Visual Communication inthe Workplace Top Brands Per State Data Visualization #VisualWorkplace
- 8. Visual Communication inthe Workplace Presentations #VisualWorkplace
- 9. Visual Communication inthe Workplace Diagramming #VisualWorkplace
- 10. Visual Communication inthe Workplace Mind Mapping #VisualWorkplace
- 11. Visual Communication inthe Workplace GIFS and Video #VisualWorkplace Silly Effective
- 12. Instructional Videos 6 Visual WorkplaceHacks Quick Feedback Internal Communication Close More Deals Log Social Communication Bug Reporting #VisualWorkplace
- 13. Lucidchart Example #1:Swim Lane Diagrams #VisualWorkplace
- 14. Lucidchart Example #2:Customer Journey Mapping #VisualWorkplace
- 15. Lucidchart Example #3:Data Linking #VisualWorkplace
- 16. CloudApp #1: BugReporting / Issue Logging #VisualWorkplace
- 17. #VisualWorkplace Don’t get stuckin wordy explanations. Show, don’t tell, with a video or annotated screenshot. CloudApp #2: Quick Instructional Videos
- 18. #VisualWorkplace CloudApp #3: Giveand Get Quick Feedback
- 19. The Future ofWorkplace Communication and Collaboration #VisualWorkplace
- 20.
Editor's Notes
- #2 Before we get started and move into the webinar, just want to make sure that for anyone that hasn’t participated with us before, they know how to get their questions answered, and they know how to get the most out of today’s webinar. This webinar is being recorded and will be sent via email with the slides within the next 24 hours Stick around for 2 $25 Amazon gift cards One lucky tweeter using #VisualWorkplace, choose a random winner from Q&A and one from Twitter
- #3 And here’s today’s agenda. We’re first going to talk about the why behind visual communication. Why is it so important? We’ll also cover examples of the best forms of visual communication in the workplace, a few hacks to make you more effective with your team and customers, and a quick look into the future.
- #4 Visual Communication. We’ve been doing it for thousands of years. Our brains are literally built to instantly translate images into response and context. Colors into action. Today we use so many forms of communication, and in the workplace it’s often most heavily done in text -- which is completely counter to the way we’ve evolved to think and do. Visual communication matters because its so much faster, it’s so much clearer. From cave paintings 40k years ago, to Egyptian hieroglphys, to todays kids books. Our minds start out visual.
- #5 Our brains are built to take an image and immediately start to create context with it. When I was in college at BYU, most of the stuff I heard went right in one ear and right out the other. But what’s amazing is that 80% of what we see, we remember. 80%! This stat should make you start to think about how you’re communicating with your customers, your prospective customers, and even your team. Are you really engaging, or are you just talking?
- #6 Visual Communication. We’ve been doing it for thousands of years. Our brains are literally built to instantly translate images into response and context. Colors into action. Today we use so many forms of communication, and in the workplace it’s often most heavily done in text -- which is completely counter to the way we’ve evolved to think and do. Visual communication matters because it’s so much faster, it’s so much clearer. From cave paintings 40k years ago, to Egyptian hieroglphys, to todays kids books. Our minds start out visual.
- #7 Text is everywhere. With the rise of new communication platforms like Slack and Hipchat, the way teams communicate is through constant, always on, chat and email. Email has been predicted to die for …well…the last decade. But it doesn’t seem to be going away. Today, one out of every five corporate employees uses an Office 365 cloud service, up from 7% just nine months ago. Put another way, in the last two years Office 365 has eclipsed all other cloud providers to emerge as the most widely used enterprise cloud service by user count.
- #8 Just as smartphones drove the rise of emoji, mobile devices are propelling GIFs into a more widespread form of instant visual-messaging. Tumblr, the blogging site, said it had 23 million GIFs posted to its site every day. In March, Facebook began supporting GIFs, with more than five million of the animations sent daily through its messaging app. Slack, the workplace collaboration start-up, says it counts more than two million GIF integrations each month. “People don’t always want to watch a video that’s four minutes long,” Ms. Reed said, adding that GIF-based branded content can quickly go viral because the format is suited to being small and easily shareable.
- #10 Everyday, we communicate visually. On the way to work, you may stopped…or ran a red light.
- #11 Everyday, we communicate visually. On the way to work, you may stopped…or ran a red light.
- #12 Just as smartphones drove the rise of emoji, mobile devices are propelling GIFs into a more widespread form of instant visual-messaging. Tumblr, the blogging site, said it had 23 million GIFs posted to its site every day. In March, Facebook began supporting GIFs, with more than five million of the animations sent daily through its messaging app. Slack, the workplace collaboration start-up, says it counts more than two million GIF integrations each month. “People don’t always want to watch a video that’s four minutes long,” Ms. Reed said, adding that GIF-based branded content can quickly go viral because the format is suited to being small and easily shareable.
- #17 If you see a bug. If you want to report a bug. It’s your duty in a mid-sized company. it’s so hard, and people just HATE it when you report a bug. you explain it with a video or a bug. JIRA Atlassian —
- #19 People always want. Sales always wants marketing to make a landing page and tells you this or that.
- #20 The era of the image: Images are growing in importance and use, while text, and specifically textual search, are fading. Meeker said in five years, at least 50% of searches will be made through images or speech. The rise of images has a lot to do with users' increasing use of smartphones for storytelling, sharing, messaging and creative expression. Advertising will naturally continue to be built into visual experiences through methods such as user-applied filters. Meeker says Generation Z (people age 1 to 20) will be known for their use of images. Video is becoming increasingly social (think live sports events.) And among social network users now, Facebook FB -0.09%, Snapchat and Instagram as the leading platforms for engaging millennials. If Instagram’s rise tells us anything, it’s that teens and young adults can’t get enough visual content. Meeker also calls attention to Snapchat and Pinterest’s rise, both of which rely on visual content as well (though it’s worth noting that Snapchat’s Discover, while highly visual, revolves mostly around text-based stories). Meeker brings even more evidence that the young’uns love their visuals. As the chart below shows, millennials and teens tend to use their smartphone’s cameras like maniacal paparazzi, snapping photos and posting them on social media like nobody’s business.